Water Purification System Market - Forecast(2024 - 2030)

Report Code: AIR 0429 Report Format: PDF + Excel

Overview

The global water purifier market size was $30.62 billion in 2022 & is projected to grow from $33.65 billion in 2023 to $54.48 billion by 2030, at a CAGR of 7.6% during the forecast period (2024 - 2030 With rising concerns about water contamination and the need for safe drinking water, there has been a significant shift towards advanced filtration technologies in water purifiers. Consumers are increasingly demanding purifiers equipped with multi-stage filtration systems, including activated carbon filters, reverse osmosis (RO) membranes, UV disinfection, and ultrafiltration membranes. These technologies are capable of removing a wide range of contaminants, including bacteria, viruses, heavy metals, and chemicals, ensuring the delivery of clean and safe drinking water. Manufacturers are continuously investing in research and development to improve the efficiency and effectiveness of these filtration technologies, making them more accessible and affordable to a larger consumer base. Another significant trend in the water purifier market is the growing popularity of point-of-use (POU) water purification systems. POU systems are designed to treat water directly at the point of consumption, such as kitchen faucets or water dispensers, providing on-demand access to clean drinking water. These systems offer several advantages, including convenience, cost-effectiveness, and the ability to customize water treatment based on specific contaminants present in the water supply. POU water purifiers come in various forms, including countertop units, under-the-sink systems, and portable devices, catering to diverse consumer preferences and requirements. The convenience and efficiency offered by POU water purification systems have contributed to their increasing adoption in residential, commercial, and industrial settings worldwide.
The report: “Water Purification System Market Forecast (2021-2026)”, by Industry ARC covers an in-depth analysis of the following segments of the Water Purification System Market.
By Media Type: Single & Dual Phase, Multimedia, Cartridge
By Product: Point-of-use Filters (Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, and Others) and Point-of-Entry Filters
By Technology:  RO Purification Filters, Gravity-based Purification Filters, UV Purification Filters and others

By Design: Portable, and Non-portable
By Industry Vertical: Household, Oil & Gas, Energy, Chemicals & Petrochemicals, Food & Beverages, Pharmaceutical and Others
By Geography - North America (U.S, Canada, Mexico), Europe (U.K, Germany, France, Italy, Spain, Others), APAC (China, Japan, India, South Korea, Australia, Others), South America (Brazil, Argentina, Others), RoW (Middle East, Africa) 

Key Takeaways

Asia Pacific is analysed to dominate the Water Purification System Market with a share of 36%, owing to the growing investments to establish water & wastewater treatment & filtration, along with the growing demand of standard water usage by various industry verticals,
The Residential sector is estimated to hold the major share of 41% in 2020, owing to the growing urbanization, rising introduction of smart consumer electronics, along with significant demand of safer consumption water across households.
In order to procure safe drinking water, it is pertinent to eradicate impurities, chlorine by-products, and other dangerous viruses, thereby leading the market growth of the Water Purification System Market. 


Water Purification System Market Segment Analysis – By Product
By Product, the Water Purification System Market is segmented into Point-of-use Filters (Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, and Others) and Point-of-Entry Filters. Elkay, the renowned Appliance manufacturer launched the touchless counter-top water dispenser, and expanded its Smartwell water dispenser range in the US. The touch-free model is designed to enable users to dispense drinks and develop various custom beverages with an added mobile app that is equipped with nutritional information. Thus, the rapidly evolving market of safe and thoughtful products, related to water purification and other variable customizable design options are expected to accelerate the growth of the Water Purification System Market. 

Water Purification System Market Segment Analysis – By Industry Vertical
By Industry Vertical, Water Purification System Market is segmented into Residential, Oil & Gas, Energy, Chemicals & Petrochemicals, Food & Beverages, Pharmaceutical and Others. The Residential sector is estimated to hold the major share of 49% in 2023, owing to the growing urbanization, rising introduction of smart consumer electronics, along with significant demand of safer consumption water across households. In January , Samsung launched BESPOKE water purifier, its first-ever AI-powered water purifier in the the Consumer Electronics Show (CES) 2023. The Samsung's BESPOKE water purifier is a modular design with customized options, such as a single faucet and multiple faucets. According to the United States Environmental Protection Agency, it is the primary aim to establish the Safe Drinking Water Act to develop protective drinking water standards. Therefore, the emergence of several drinking water regulations, and launches of varied Water Purification solutions are some of the factors that are estimated to boost the growth of the Water Purification System Market. 

Water Purification System Market Segment Analysis – By Geography
By Geography, Asia Pacific is analysed to dominate the Water Purification System Market with a share of 36%, and is also analysed to have a significant growth during 2024-2030. The growing investments to establish water & wastewater treatment & filtration, along with the growing demand of standard water usage by various industry verticals, such as chemicals & petrochemicals, oil & gas, food & beverages, pharmaceuticals, and more. In a number of industrialized nations, along with some developing countries of the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) region, governments are investing more attention to enhance water quality in order to meet drinking-water standards. In December 2023, Kent launched a new purifier using ‘zero water wastage technology’. The technology is designed to recycle the residue water and the company also claimed that the upgraded version of the Kent RO purifier is featured with added capabilities to produce back the 10 storey building rejected water. Therefore, the various launches of latest water purification technologies, a significant rise of the clean drinking water, and other factors accelerate the growth of the Water Purification System Market in the region.
 
Significant advancement of Water Purification technology encourages the market growth
In order to procure safe drinking water, it is pertinent to eradicate impurities, chlorine by-products, and other dangerous viruses, thereby leading the market growth of the Water Purification System Market. Moreover, the surging demand to recycle water to generate clean water for various uses is a challenging factor, and thus, various acquisition and business development take place to solve this crisis worldwide. In January 2020, DuPont acquired four water purification companies, known as Memcor, Desalitech, OxyMem Limited and inge GmbH. As the quality of water is deteriorating rapidly, the company has invested to administer water purification and separation technologies, such as reverse osmosis, ultrafiltration, and ion exchange resins. According to the World Bank, there are 85% of water requirements across rural India, and the drinking water requirements are majorly solved with the support of groundwater sources, which are harmful and not recommended for consumption. In March 2021, a start up in India introduced a water purifier that can clean 1 lakh litres of water, with minimal cost. Therefore, the impending health crisis due to lack of poor water quality across the globe and lack of clean water availability caused various economic repercussions for the government have influenced the growth of the Water Purification System Market. 

Introduction of Government regulations and Environmental Protection Act to promote the growth of the market
There are various laws and regulations across the world developed to strengthen clean water and supply of quality consumable water, such as EPA enforces federal clean water and safe drinking water laws, Prevention and Control of Pollution ACT, Water Management Act 2000 and the Water Act 1912, Drinking Water Directive, resulting to boost the market growth. As of December 2020, U.S. Steel, the country’s second-largest steel producer fined billions of dollars, and roughly paid $3 million for spilling waste, including discharge iron into Lake Michigan since 2013. The company is still facing $1.2 million in fines and cleanup costs as they violated Environmental Protection Agency, and other multiple Clean Water Act, and contaminated the sixth-largest freshwater lake in the world, which adversely affected 6.6 million people. Thus, the growing compliance and other robust limitations set by the government-approved permits are conforming to the growth of the Water Purification System Market in the forthcoming years.
Water Purification System Market Challenges
High maintenance cost that hampers the growth of the market
The process of purification requires various integration of technologies and related standards to mandate. Moreover, the purification filters are developed with enhanced piping systems that require frequent cleaning and maintenance to regulate the constant purification process. However, the entire system is expensive and also, the guidelines for every system are much varied due to the developed design, which creates a lot of hurdles to manage the overall maintenance. Therefore, the expensive maintenance cost and lack of proper funding are set to hamper the growth of the Water Purification System Market. 
Water Purification System Market Landscape
Product launches, acquisitions, and R&D activities are key strategies adopted by players in the Water Purification System Market. The Water Purification System top 10 companies include:
1. Eaton Corporation
2. Suez Water Technologies & Solutions
3. Veolia
4. Dow Water & Process Solutions
5. Eureka Forbes Limited
6. Kent RO System Ltd.
7. LG Electronics
8. Panasonic Corporation
9. EvoQua Water Technologies
10. Grundfos
11. Brita

Acquisitions/Technology Launches/Partnerships

In Nov 2022, Culligan International started a merger with Water logic Group Holding to form a company that specializes in providing clean and sustainable drinking water solutions, which will be known as 'Culligan'.

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1. Water Purification System Market Overview
    1.1 Definitions and Scope
2. Water Purification System Market - Executive Summary
    2.1 Market Revenue, Market Size and Key Trends by Company
    2.2 Key trends By Product Type
    2.3 Key trends segmented by Geography
3. Water Purification System Market – Market Landscape
    3.1 Comparative Analysis
        3.1.1 Product/Company Benchmarking-Top 5 Companies
        3.1.2 Top 5 Financial Analysis
        3.1.3 Market Value Split by Top 5 Companies
        3.1.4 Patent Analysis
        3.1.5 Pricing Analysis (Comparison of General Price Offerings in the Market)
4. Water Purification System Market – Industry Market Entry Scenario Premium (Premium)
    4.1 Regulatory Scenario
5. Water Purification System Market – Startup Company Scenario (Premium)
    5.1 Venture Capital and Funding Scenario
    5.2 Startup Company Analysis
6. Water Purification System Market Analysis (Enterprise License)
    6.1 Ease of Doing Business Index
    6.2 Case Studies
    6.3 Customer Analysis
    6.4 Market Share By Product Type
    6.5 Market Share By Sales Channel
    6.6 Market Share By Vehicle Type
    6.7 Market Share By Country
    6.8 Competition Matrix
7. Water Purification System Market - Market Forces
    7.1 Market Drivers
    7.2 Market Constraints
    7.3 Porters five force model
        7.3.1 Bargaining power of suppliers
        7.3.2 Bargaining powers of customers
        7.3.3 Threat of new entrants
        7.3.4 Rivalry among existing players
        7.3.5 Threat of substitutes
8. Water Purification System Market – By Strategic Analysis (Market Size -$Million/Billion)
    8.1 Value Chain Analysis
    8.2 Opportunities Analysis
    8.3 Product Life Cycle/Market Life Cycle Analysis
    8.4 Suppliers and Distributors
9. Water Purification System Market – By Media Type
    9.1 Single & Dual Phase
    9.2 Multimedia
    9.3 Cartridge
10. Water Purification System Market– By Product
    10.1 Point-of-use Filters
        10.1.1 Under the Counter Filters
        10.1.2 Counter Top Filters
        10.1.3 Pitcher Filters
        10.1.4 Faucet-mounted Filters
        10.1.5 Others
    10.2 Point-of-Entry Filters
11. Water Purification System Market– By Technology
    11.1 RO Purification Filters
    11.2 Gravity-based Purification Filters
    11.3 UV Purification Filters
    11.4 Others
12. Water Purification System Market– By Design
    12.1 Portable
    12.2 Non-portable
13. Water Purification System Market– By Industry Vertical
    13.1 Household
    13.2 Oil & Gas
    13.3 Energy
    13.4 Chemicals & Petrochemicals
    13.5 Food & Beverages
    13.6 Pharmaceutical
    13.7 Others
14. Water Purification System Market – By Geography
    14.1 North America
        14.1.1 U.S
        14.1.2 Canada
        14.1.3 Mexico
    14.2 Europe
        14.2.1 Germany
        14.2.2 France
        14.2.3 UK
        14.2.4 Italy
        14.2.5 Spain
        14.2.6 Rest of Europe
    14.3 APAC
        14.3.1 Japan
        14.3.2 China
        14.3.3 India
        14.3.4 Australia
        14.3.5 South Korea
        14.3.6 Rest of Asia-Pacific
    14.4 South America
        14.4.1 Brazil
        14.4.2 Argentina
        14.4.3 Rest of South America
    14.5 RoW
        14.5.1 Africa
        14.5.2 Middle East
15. Water Purification System Market - Market Entropy
    15.1 New product launches
    15.2 M&A's, collaborations, JVs and partnerships
16. Water Purification System Market – Industry Competition Landscape (Premium)
    16.1 Market Share Global
    16.2 Market Share – Top Regions
17. Water Purification System Market – Key Company List by Country Premium (Premium)
18. Water Purification System Market - Company Analysis
    18.1 Eaton Corporation
    18.2 Suez Water Technologies & Solutions
    18.3 Veolia
    18.4 Dow Water & Process Solutions
    18.5 Eureka Forbes Limited
    18.6 Company 6
    18.7 Company 7
    18.8 Company 8
    18.9 Company 9
    18.10 Company 10