Building Better Pizza: Frozen Pizza 

How is Frozen Pizza market growing?


Over the previous few years, the frozen pizza market has increased significantly, owing to increased demand among the office going customers. Changing customer tastes and improved health awareness has gradually increased demand for processed or frozen food. Frozen pizza market growth can be attributed to the increasing packaged and frozen food consumption, which is set to drive the market during the forecast period. The sales of frozen pizza can also be boosted by introducing new toppings as per consumer demand. Further, increasing consumer demand for dairy-free and gluten-free foods, particularly those suffering from milk and gluten intolerance, can also boost the market in the coming years. Gluten is a protein commonly found in wheat, barley, and other foods. Bagels, bread, pasta, cookies, and fresh and frozen pizza are produced from gluten-containing grains. The percentage of individuals with celiac disease has increased, which is a small intestine disorder that results in the failure to process gluten in food. Owing to the growing proportion of individuals with celiac disease and rising overall health awareness, demand for gluten-free frozen pizza is growing worldwide.

How Crust type pizza market growing and its attributes


The frozen pizza market is classified by crust type in to thin crust pizza, thick crust, stuffed pizza, and other pizza. In 2018, the thin-crust pizza segment dominated the frozen pizza market in terms of revenue. The demand for thin-crust pizza is increasing owing to the softer foundation that enhances the eating experience. The frozen pizza dough is preferred for a soft pizza crust by the manufacturers. Store-bought pizza dough is also gaining popularity in the market for making quick frozen pizza. Additionally, changes in lifestyle affect the taste and behavior of customers, and the hectic contemporary life changes consumers ' proclivity towards frozen pizza in the North America region, as preparation is simple and fast. Large consumer spending capacities are also boosting frozen pizza consumption in various regions.

Market Drivers

Increasing packaged and frozen food consumption is also set to drive market growth in the coming years. Additionally, increasing investment in R&D operations by manufacturing companies can have a beneficial effect on market development to develop sophisticated freezing techniques. Increasing numbers of fast food shops in developing nations can offer market players growth possibilities. Consumption of frozen pizza has increased substantially across distinct areas of the globe. This is mainly owing to the introduction of a broad range of pizza mixed with distinct ingredients and appealing toppings by the leading manufacturers in the market. The companies also bringing regional or local flavors and taste in their pizzas, for attracting more customers. Hence, boosting the growth of the frozen pizza market.

North America is the largest market for Frozen Pizza.


It is estimated that North America represents the biggest revenue share of the global frozen pizza industry. It is owing to the busy lifestyle and strong demand in the U.S. for ready-to-eat or ready-to-cook products, lifestyle modifications, customer’s tastes. In addition, hectic modern life shifts consumers ' inclination towards frozen pizza in North America region, that also has a beneficial impact on the development of the frozen pizza market as it is easy and quick to prepare, which is supposed to further, increase the frozen pizza market in North America.

Key Companies Outlook


The major players in the frozen pizza market include Nestle S.A., Hansen Foods, LLC, Dr. Oetker, Schwan Food Co., General Mills, Inc., Conagra Brands Inc., Freiberger Lebensmittel GmbH & Co. KG., Daiya Foods Inc., Palermo Villa, Inc., Amy's Kitchen, Inc., and Others.