Frozen
Vegetable: Are we giving up nutrition for convenience?
Are Frozen Vegetables as Healthy as Fresh Ones?
Frozen vegetables are maintained at below their freezing
point to facilitate storage and transportation until they are ready to be
eaten. Frozen vegetables are high in demand, during winters when fresh produce
is limited or expensive. Frozen vegetables are considered healthy as vegetables
chosen for freezing tend to be processed at their peak ripeness, a time when
they are most nutrient-packed.
Commercial Sector Expected to Play a Crucial Role in the
Growth of the Frozen Vegetables Market
The demand for frozen vegetables is expected to remain
high in the commercial sector, throughout the forecast period. Food outlets and
quick service restaurants are expected to play a crucial role in this growth.
Frozen vegetables such as corns, broccoli, mushrooms, asparagus, and others are
always in high demand across restaurants and food outlets throughout the year. Increasing
foodservice industry is also expected to bolster the demand for frozen
vegetables in the commercial sector. The expansion of QSRs in recent years has
been drastic, a factor contributing to increasing demand for frozen vegetables.
Asia Pacific Frozen Vegetable Industry Outlook
The demand for frozen vegetables has increased
significantly across the world in recent years. Europe and North America lead
this growth, as the harsh winters in these regions often hamper the production
of fresh vegetables. Frozen foods are ubiquitous in American and European
supermarkets. However, in coming years, Asia Pacific is expected to be an
essential market for frozen vegetables. India and China are expected to lead
this growth in the coming years. The rapid expansion of hypermarkets and
supermarkets in the region is further expected to boost the frozen vegetable
market growth in the region.
Market Drivers
Increasing demand for frozen foods in emerging markets
such as the Middle East and the Asia Pacific is expected to be one of the most
prominent factors aiding the frozen vegetable market growth. Moreover, changing
food habits is further contributing to the growth of the frozen vegetable
market. Also, the increasing number of restaurants and quick service
restaurants has created favorable demand for frozen vegetables. These factors
are contributing to increase in the frozen vegetable market size. Frozen storage
or cold storage warehouse infrastructure is improving across the world, a
factor driving the frozen vegetable market growth. A blast chiller is essential
equipment in this regards, as it maintains the natural quality of food.
Key Companies Outlook
Product launch is one of the most popular strategies adopted by manufacturers of frozen vegetables. For instance, recently, Patanjali launched various frozen vegetables such as peas, sweet corn, and mixed vegetables. Similarly, ITC has plans to introduce new frozen vegetables and fruits under its Farmland brand. Some of the leading players operating in the frozen vegetables market include Aryzta AG, Ajinomoto Co. Inc., Nestle S.A., General Mills Inc., Kraft Foods Group Inc., Cargill Incorporated, Europastry S.A., JBS S.A., Findus Group., Kellogg Company, Arena Agroindustrie Alimentari SPA, Flower Foods, Amy's Kitchen, Inc., Bonduelle SCA, Ardo N.V., H.J. Heinz Company, Bellisio Foods, Inc., Conagra Foods, Inc., Goya Foods, Inc., and Iceland Foods Ltd. The Frozen vegetables top 10 companies are competing amongst themselves to improve their frozen vegetables market share.