Vitamin and Mineral Premixes Market Report: Simplifying Production and Maintaining Nutritional Value

What is Vitamin and Mineral Premixes?

Vitamin and mineral premixes are customs, complex blends of various vitamins and minerals. Both are made for enhancing the nutritional content in food products, animal feed, health supplements, etc. Premixes simplify the production process by adding all the necessary ingredients as opposed to the addition of multiple single ingredients. These products are used to manufacture animal feed products, personal care product, and pharmaceutical products such as goat feed and poultry feed.

Different Types, Forms & Applications

The vitamin and mineral combinations are very popular because of its extensive use in food and animal feed applications. The rising popularity of more healthy processed foods that contain the majority of the essential nutrition people need has resulted in the growth of this market. This is a cost-effective solution to adding multiple single ingredients in food and feed products. The high prevalence of vitamin and mineral deficiencies among the masses in developing countries have also propelled the market. Feed Premixes are used to manufacture animal feed. This is one of the dominant applications of vitamin and mineral premixes since there is a demand for healthy animals that have robust immunity, and this has resulted in the growth of the vitamin and mineral premixes market. This trend is likely to continue in the coming years. 

North America is the largest market for Vitamin and Mineral Premixes

North America leads the global vitamin and mineral premixes market. The high demand for food and other products that contain high nutritional value to complement the sedentary lifestyle of the people from this region have led to the growth of the market. The high prevalence of diseases caused by malnutrition and weak immunity have a significant role to play in the growth of the vitamin and mineral premixes market. However, the Asia-Pacific region is expected to witness a high growth rate in the coming years. This is owing to the rapidly changing lifestyles of the people in rapidly growing countries like India. Many Asian countries are rapidly modernizing food eating habits, and many people prefer to live a healthy lifestyle, thus to drive the vitamin and mineral premixes market.

Market Drivers

The rising demands for food, feed items, and supplements have a major impact on the growth of the market. A sedentary lifestyle has resulted in several nutritional problems, especially among young people. It has become a trend to consume food with high nutritional value to complement this lack of nutritional intake. This has resulted in the overall growth of the vitamin and mineral premixes industry. Also, there is an increase in the application of vitamin and mineral premixes in food, feed, and pharmaceutical products. Premixes can be used as a substitute for single ingredients during the processing of food or feed. This simplifies the production of such products and further raises the demand for these premixes as they are cost-effective solutions as well.

Vitamin and Mineral Premixes Industry Outlook

The manufacturers of vitamin and mineral premixes to address the increasing competition in the market are adopting various strategies. Expanding the business by acquisitions and factory upgrades are common strategies undertaken by key players in this market. For instance, Corbion, a leading company in a variety of emulsifiers, vitamins, minerals, and functional blends, have agreed with Granotec in Brazil to acquire full ownership of the company. This will result in greater penetration of the products of this company in a new market. Also, Koninklijke DSM N.V. recently announced an upgrade to its vitamin c facility in China. This will further increase the production of various vitamin and mineral premixes and will contribute to the quality of the products from this company.

Vitamin and mineral premixes top companies include Corbion N.V., Farbest-Tallman Foods Corporation, Glanbia plc, Koninklijke DSM N.V., Nutreco N.V., SternVitamin GmbH & Co. KG, Vitablend Nederland BV, Watson Foods Co., Inc., Wright Enrichment Inc., and Zagro Asia Ltd.