Batter & Breader Premixes Market: Coating for Fried Foods
What are Batter & Breader Premixes?
Batter is a semi-liquid combination that consists of mixing single or
multiple grains with liquids like water, dairy or eggs. Breading is a layer of
dry meat made from cornmeal, crumbs of bread, flour and seasoning. A batter is
used as a coating used for food to retain the moisture of food intact during
deep frying. It also perform other functional properties like controlling the
oil absorption, taste, texture and external appearance of the final product. A
batter premix determines the texture and final aesthetic of the coating. A
breader premix is a dry form of a mixture composed of various ingredients such
as flour, starch and seasoning. Unlike the batter premix, it contains a bread
crumb or cracker meal that provides the product a desired coating texture.
Different Types and Applications.
There are various
batter & breader products available in the market. Some of the major types
of batter include adhesion batter, Tempura batter, Beer batter, thick batter
and customized batter. Some of the major types of breader include crumbs &
flakes and flour & starch. The tempura segment is dominating the batter
premixes market owing to it’s to ability to puff and expand the product when it
is mixed with vegetable, seafood and meat products. The adhesion batter segment
is predictable to grow at an expressively higher rate during the forecast
period since adhesion batter plays an important part in overall coating systems
and confirms that the outer coatings are well adhered to the product during
reheating and other food processing activities. The crumbs (bread crumbs) &
flakes segment is expected to raise at a higher rate compared to flour &
starch owing to growing demand in meat applications such as fish fingers,
chicken fillets, goujons, and chicken nuggets, among others. Based on the
batter application, the meat segment is expected to grow in the coming years
because majority of fast food and quick-service restaurants are opting for
battered products for several meat applications such as chicken breast fillets,
breaded chicken, chicken nuggets, chicken drumsticks, chicken wings, pork
rinds, chicken patties, chicken chalupa, chicken kiev, fried chicken, and
chicken karaage. And by breader premix application, the chicken segment is
poised to grow in the coming years owing to its usage in fast food chains and
quick-service restaurants over the recent years. Breader premix users in the
food service industry are prominently demanding breader premix products such as
chicken parmeson, chicken patties and others as well as are focusing on
offering new breader-coated chicken products to their customers.
North America is the largest market for
batter & breader premixes.
The batter & breader premixes
market is led by North America. The region's dominance has been supported by
rising consumption for convenient sources of food products that can be eaten on
- the-go. Presence of large number of food retail outlets such as McDonald’s,
Taco Bell, Burger King & KFC and busier lifestyles has fueled in the growth
of the market in this region. The market of chilled and deli food products are
in North America is closely followed by Europe. However, the Asia-Pacific
region is expected to witness a higher growth rate in the coming years. With increasing
disposable incomes, rise in consumption of meat and seafood, rapid urbanization
and increase in the adoption of convenience meat and seafood products , the
market for batter & breader premixes is poised to grow.
Market Drivers
As more of
number of people enter the global workforce and adapt to changing lifestyles,
the demand for ready to eat foods are growing. The consumption of processed
meat & seafood is growing at a significant pace all around the globe,
which, positively influences the growth of the batter and breader premixes
market. Changing lifestyles, rapid urbanization, rising GDP, increasing
disposable income, and growing middle-class population in emerging economies
such as India and China are further anticipated to spur the growth of the
market over the forecast period. The growing number of quick service
restaurants in developing countries will also have a positive impact on the
market.
Key Companies Outlook
The
manufacturers of batter & breader premixes products in order to address the
increasing competition in the market are adopting various strategies. Launching
of innovative products and partnerships with food services is a common trend
witnessed in the market. Batter and breader premixes industry players are
developing new and innovative products such as gluten and Genetically Modified
Organism (GMO) free batter and breader premixes in order to cater the specific
need of the consumer regarding healthy and better-quality food.
Some of the leading players operating in the market include Archer
Daniels Midland Company, Bowman Ingredients, Coalesence LLC, Ingredion
Incorporated, Kerry Group, Newly Weds Foods Inc., Bunge North America Inc.,
Showa Sangyo Co., Ltd., Lily River Foods and House-Autry Mills.