Batter & Breader Premixes Market: Coating for Fried Foods

What are Batter & Breader Premixes?

Batter is a semi-liquid combination that consists of mixing single or multiple grains with liquids like water, dairy or eggs. Breading is a layer of dry meat made from cornmeal, crumbs of bread, flour and seasoning. A batter is used as a coating used for food to retain the moisture of food intact during deep frying. It also perform other functional properties like controlling the oil absorption, taste, texture and external appearance of the final product. A batter premix determines the texture and final aesthetic of the coating. A breader premix is a dry form of a mixture composed of various ingredients such as flour, starch and seasoning. Unlike the batter premix, it contains a bread crumb or cracker meal that provides the product a desired coating texture.

Different Types and Applications.

There are various batter & breader products available in the market. Some of the major types of batter include adhesion batter, Tempura batter, Beer batter, thick batter and customized batter. Some of the major types of breader include crumbs & flakes and flour & starch. The tempura segment is dominating the batter premixes market owing to it’s to ability to puff and expand the product when it is mixed with vegetable, seafood and meat products. The adhesion batter segment is predictable to grow at an expressively higher rate during the forecast period since adhesion batter plays an important part in overall coating systems and confirms that the outer coatings are well adhered to the product during reheating and other food processing activities. The crumbs (bread crumbs) & flakes segment is expected to raise at a higher rate compared to flour & starch owing to growing demand in meat applications such as fish fingers, chicken fillets, goujons, and chicken nuggets, among others. Based on the batter application, the meat segment is expected to grow in the coming years because majority of fast food and quick-service restaurants are opting for battered products for several meat applications such as chicken breast fillets, breaded chicken, chicken nuggets, chicken drumsticks, chicken wings, pork rinds, chicken patties, chicken chalupa, chicken kiev, fried chicken, and chicken karaage. And by breader premix application, the chicken segment is poised to grow in the coming years owing to its usage in fast food chains and quick-service restaurants over the recent years. Breader premix users in the food service industry are prominently demanding breader premix products such as chicken parmeson, chicken patties and others as well as are focusing on offering new breader-coated chicken products to their customers.  

North America is the largest market for batter & breader premixes.

The batter & breader premixes market is led by North America. The region's dominance has been supported by rising consumption for convenient sources of food products that can be eaten on - the-go. Presence of large number of food retail outlets such as McDonald’s, Taco Bell, Burger King & KFC and busier lifestyles has fueled in the growth of the market in this region. The market of chilled and deli food products are in North America is closely followed by Europe. However, the Asia-Pacific region is expected to witness a higher growth rate in the coming years. With increasing disposable incomes, rise in consumption of meat and seafood, rapid urbanization and increase in the adoption of convenience meat and seafood products , the market for batter & breader premixes is poised to grow.

Market Drivers

As more of number of people enter the global workforce and adapt to changing lifestyles, the demand for ready to eat foods are growing. The consumption of processed meat & seafood is growing at a significant pace all around the globe, which, positively influences the growth of the batter and breader premixes market. Changing lifestyles, rapid urbanization, rising GDP, increasing disposable income, and growing middle-class population in emerging economies such as India and China are further anticipated to spur the growth of the market over the forecast period. The growing number of quick service restaurants in developing countries will also have a positive impact on the market.

Key Companies Outlook

The manufacturers of batter & breader premixes products in order to address the increasing competition in the market are adopting various strategies. Launching of innovative products and partnerships with food services is a common trend witnessed in the market. Batter and breader premixes industry players are developing new and innovative products such as gluten and Genetically Modified Organism (GMO) free batter and breader premixes in order to cater the specific need of the consumer regarding healthy and better-quality food.

Some of the leading players operating in the market include Archer Daniels Midland Company, Bowman Ingredients, Coalesence LLC, Ingredion Incorporated, Kerry Group, Newly Weds Foods Inc., Bunge North America Inc., Showa Sangyo Co., Ltd., Lily River Foods and House-Autry Mills.