Vitamin Tonic Market Size is estimated to reach $8.7 billion by 2027 and it is poised to grow at a CAGR of 6.4% over the forecast period of 2022-2027. Vitamin tonics are an amalgamation or are present in singularity for various vitamin classes such as vitamins A, C, D, E and K, along with thiamine, riboflavin, niacin, folic acid and other forms of vitamins. Vitamin tonics are used to prevent and cure a variety of deficient disorders such as rickets, osteocalcin, angular stomatitis, anemia and others. By just following the regular consumption intervals of vitamin tonics, people can compensate for their bad food habits. 

Vitamin Tonic Market Drivers

A Growing Health Consciousness amongst the Global Population:

As per Renolon 2022 Survey Insights, nearly 25-30% of all grocery customers in the U.S. and Europe belong to the category of health-conscious. Furthermore, the survey highlighted for 93% of the respondents were compelled to eat healthily at least some of the time, with 63% saying to try to eat healthy most, if not all the time. Furthermore, due to the emergence of the COVID-19 pandemic, the global demand for supplements and products to help in achieving health goals has increased.

The Compelling Increase in Urbanization Trends Subjugated by Geriatric Population Growth:

A significant rise in urbanization has been a key propeller in the rising of diseases and nutrient deficiency. As per UN Notification, 2018-19, nearly 55% of the world’s population lived in urban areas, a proportion to increase to 68% by 2050 - thereby increasing the demand for health-alleviating products. As per ACL.GOV, nearly 16% of the population was senior in 2019, which is supposed to grow to 21.6% in 2040, driving the Vitamin Tonics market in the U.S.

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Product Launch

In July 2021, Bio Glena powdered components for immune support were launched by Solabia-Algatech Nutrition. The company is working to expand its microalgae range to fulfill the growing demand for immune-boosting and clean-label components. In December 2021, Australia’s Rogue Beverages rolled out health tonics in New Zealand with outlining for global launch. The Botanical Health Tonic was sold through 40 outlets in New Zealand, including retailers such as Bin Inn, Mojo Coffee Roasters and Natural Organics.

The Major Players in the Market

The Major Players in the Vitamin Tonics Market include Seven Seas, Sapiens Pharmaceuticals, Amway, Abbott Labs, Albert David, Vitabotics, Vitane Pharmaceuticals, Fitzroy International, Lloyds Pharmacy and Cerebos Ltd.

The market players have built immense product portfolios by following strategies of mergers and acquisitions to elongate the value chain to achieve a better mix of price competition in the industry. Marketers are actively seeking OTC launch approvals while introducing elements of online channels or D2C sales to increase margins and withhold a strong position in the market.

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