Taiwan Professional Hair Care Market Worth $175 Million By 2030: IndustryARC

Taiwan Professional Hair Care Market size is expected to reach $175 million by 2030 after growing at a CAGR of 1.5% during the forecast period 2024-2030, according to the latest market research report published by IndustryARC. Increased consumer demand for professional hair care products, rising demand for chemical-free haircare products, growing demand for luxury products, and the increasing influence of social media are driving the demand for professional haircare products in Taiwan finds IndustryARC in its recent report, titled “Taiwan Professional Hair Care Market - By Gender (Male and Female), By Products (Coloring, Straightening & Perming, Shampoo & Conditioning and Others), By Type (Organic and Synthetic), By Distribution Channels (Hypermarkets/Retail Chain, E-commerce, Salons, Pharmacy, Specialty Stores, and Others) - Opportunity Analysis & Industry Forecast, 2024-2030.

As consumers become increasingly health-conscious and environmentally aware, there is a growing shift towards natural and eco-friendly haircare solutions. This trend is driven by concerns over the harmful effects of synthetic chemicals found in conventional hair products and a desire to support sustainable practices. Brands like Hair O’right International Corporation with their pioneering green initiatives and eco-friendly certifications are meeting this demand by offering high-quality, chemical-free alternatives. The emphasis on natural ingredients, sustainability and reduced environmental impact resonates strongly with consumers, propelling the market growth for chemical-free haircare products and thereby driving the professional haircare market in the country.

• Male 

• Female

• Coloring 

• Straightening & Perming 

• Shampoo & Conditioners

• Others

• Organic

• Synthetic

• Hypermarkets/Retail Chain

• E-commerce

• Salons

• Pharmacy

• Specialty Stores

• Others

Organic haircare products are experiencing a surge in popularity in Taiwan as consumers increasingly prioritize health and environmental sustainability. These products are free from harmful chemicals like sulfates, parabens and synthetic fragrances and as such they appeal to those seeking natural alternatives. The growing awareness of the potential health risks associated with conventional haircare products drives the demand for organic products. Brands offering organic haircare products are capitalizing on this trend by highlighting their commitment to natural and safe ingredients. The endorsements from health and wellness experts as well as positive consumer reviews further drive the demand. As a result, the market for organic haircare products is expanding rapidly in Taiwan.

In Taiwan's professional haircare market, hair coloring products are expected to grow with the fastest CAGR during the forecast period 2024-2030. This can be attributed to the rising trend of personal expression through hair color, the increasing availability of advanced and less damaging coloring techniques and products as well as the popularity of Korean fashion and beauty trends. Consumers driven by fashion trends, media influences and a desire for individuality are opting to experiment with hair colors. Furthermore, innovations in hair coloring formulations such as ammonia-free and plant-based dyes are attracting consumers. Salons are also experiencing higher demand for professional coloring services as clients seek expert application and long-lasting results. The frequent need for touch-ups and color maintenance ensures a steady demand for these products.

The impact of social media influencers is poised to significantly boost sales in Taiwan's professional haircare market. According to a study by the GWI, the average Taiwanese person has accounts on approximately 6.5 different social media platforms, including popular ones such as Facebook and Instagram. TikTok is highly popular with GenZ while Instagram is popular with millennials according to 2022 data. Influencers have become powerful marketing tools for haircare brands. On platforms like Instagram, YouTube and TikTok influencers to showcase haircare routines, product reviews and transformations. Their recommendations often carry more weight than traditional advertising, and as a result, brands often collaborate with them driving up sales of products. 

Fierce competition and intensifying price wars between the salon owners is making them to shift to cheaper professional hair care brands to improve their margins. The presence of many domestic cosmetic manufacturing and contract manufacturing companies results in striving parallel counterfeit market. Booming e-commerce has led to increased DIY coloring practices especially in some cities of Taiwan. Working men and women prefer buying hair care products rather than visiting a professional salon. This hampers the salon services revenue.

Offering personalized hair care products and services based on individual hair type, texture and concerns presents a significant opportunity in Taiwan's professional hair care market. By utilizing advanced diagnostic tools and consultations salons and brands can tailor their offerings to meet the specific needs of each customer, addressing issues such as dryness, frizz, thinning or damage. Personalized recommendations enhance customer satisfaction and loyalty. This approach not only differentiates brands and salons from competitors but also allows for premium pricing, as customers are often willing to pay more for customized solutions that deliver visible and effective results.

Expanding the men's hair care market represents a key opportunity in Taiwan. As societal norms shift and men become more invested in grooming and personal care there is a growing demand for products and services tailored specifically to men's hair. This includes specialized shampoos, conditioners, styling products and treatments designed to address common concerns such as hair thinning, scalp health, dandruff and maintenance of men’s hairstyles. By creating marketing campaigns that resonate with male consumers and emphasizing the benefits of dedicated men's hair care products companies can capture a significant and growing segment of the market.

• Taiwan Professional Hair Care Market size and Forecast 

• Taiwan Professional Hair Care Market trends

• Taiwan Professional Hair Care Market analysis by product type

• CAGR of the market during the forecast period 2024-2030

• Value Chain analysis of key stake holders

• Detailed analysis of market drivers and opportunities during the forecast period

• Taiwan Professional Hair Care Market size estimation and forecast

• Analysis and predictions on end user behavior and upcoming trends 

• Competitive landscape and Vendor market analysis including offerings, developments, and financials

• Comprehensive analysis of challenges and constraints in the Taiwan Professional Hair Care Market

• The pandemic affected the Taiwan Professional Hair Care Market. The fear of contracting the virus and limited salon services for most of 2020 and 2021 led to many consumers adopting home salon routines. Since in-person shopping was restricted, online sales of hair care products likely saw a rise. This trend of Online Merged Offline (OMO) retail, where brands combine physical and online presence, have grown in the hair care sector. This has boosted the professional hair care market.  

• The Russia-Ukraine war affects the market due to inflation. Taiwan experienced a sharp decline in retail volume demand in beauty and personal care due to a high inflation rate. This made consumers much more cautious about their spending, as their disposable incomes reduced due to higher interest rates implemented by the central bank and rising unemployment.

The companies profiled in the Taiwan Professional Hair Care Market include:

• L'Oreal Group

• Kao Corporation

• Procter & Gamble

• Henkel AG & Co. KGaA

• Takara Belmont Co.

• Hair O'right International Corporation

• Keune Haircosmetics

• Unilever

• Shiseido Group

• NAKAGAWA Co., Ltd.

• Milbon Co. Ltd.

• Good Chance Industries Co., Ltd.

• Maywufa Healthcare Group

• New Moon Cosmetics Pvt. Ltd

• MacroHI Co., Ltd.

 Japan Professional Hair Care Market – Japan has the second largest cosmetics market in the world competing with the United States at number one. EU-Japan Center for Industrial Cooperation conducted a study which revealed that skincare and hair care products make up more than two-thirds of the entire Japanese cosmetics industry.

USA Professional Hair Care Products  Market -  The report includes the study of Back Bar and Over-the-Counter products sold in the year 2015 and estimation of market size for 2020. 

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Mr. Venkat Reddy

IndustryARC

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