Electric Toothbrush Market - Forecast(2024 - 2030)

Report Code: HCR 1167 Report Format: PDF + Excel


The Electric Toothbrush Market size is estimated to reach revenue of $4.76bn by 2025 from $2.82bn from 2018, growing at a CAGR of 7.76% during the forecast period 2019-2025. The growth of the Electric Toothbrush market is owed to the high prevalence of oral diseases. Rising awareness among the youth towards oral hygiene and new technological advancements in electric toothbrush such as the emergence of connected electric toothbrush is anticipated to provide lucrative opportunities for the market growth.

Key Takeaways

  • Electric Toothbrush are availed with advanced features that enhance the brushing experience and attributes to the brushing habits.
  • Electric Toothbrush top 10 companies are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.
  • Major outbreak that drives the market is the growth initiative taken by regulatory organizations. For e.g. - WHO global oral health program has formed to integrate with the shanghai declaration on health promotion (2030 agenda for health promotion) and the global non communicable agenda. Integration of oral health issues with the national public health initiatives increases the impact and reach of oral health programs.

By Movement Speed - Segment Analysis

On the basis of movement speed, sonic segment holds the largest growth in the market accounts to 4.6% CAGR owing to the increasing number of health benefits like removing plague and dental care. The  power segment also holds significant share in the market. An ultrasonic toothbrush is a type of electric toothbrush that uses ultrasound to increase its effectiveness. The ultrasonic toothbrush is able to produce such high frequencies by using piezoelectric crystal. Some electric toothbrushes are specially designed for gum massaging.

By Action - Segment Analysis

On the basis of Action, rotation segment dominated the market growth owing to prominent plaque removal and gingivitis removal as compared to sonic toothbrushes. Vibration segment is also estimated to have a lucrative growth during the forecast period owing to the high usage among people due to the high level of vibrations provided the advanced electric toothbrushes.

By Geography - Segment Analysis

North America and Europe are having a major share in the market owed by increasing awareness regarding the necessity of the products. North America dominated the market with a revenue share of 35%. In APAC region, increasing number of dental diseases leads to rise in awareness regarding the product.

Drivers - Electric Toothbrush Market

  • Rising Awareness of oral hygiene:

Rising awareness of the public regarding the oral hygiene is a major factor that drives the market.

  • Increasing Disposable Income among developing nations

Rising disposable income in developed countries is attributing to the growth of the market. As developed and developing economies are concerned with the health problems that arises, people intend to invest their savings to these innovative products.

Challenges – Electric Toothbrush Market

  • Major challenge in the market is the huge expense incurred in removing the head of electric tooth brush.

Electric Toothbrush Industry Outlook

Companies are trying to create their own mark in the market by adopting new technologies at an accelerated rate. The company has also try to enrich their product catalogues through product developments. And many companies are starting to acquire small companies to resolve the potential resource gap prevailed in their companies in the form of technologies, products etc. Companies are also starting investing in new technologies and research and development sector. In 2018, the electric toothbrush market share is consolidated by the key players present in the market.


  • For instance, in 2018, Colgate launched the Colgate Smart Electronic Toothbrush E1 in U.S., backed with Artificial Intelligence. This product is available exclusively at selected Apple stores and Apple.com.

Electric Toothbrush Market Research Scope:

The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the Electric Toothbrush market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This electric toothbrush market report further identifies the key opportunities for growth while also detailing the key challenges and possible threats.

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1. Electric Toothbrush Market - Market Overview
    1.1  Definitions and Scope
2. Electric Toothbrush Market  - Executive Summary
    2.1 Market Revenue, Market Size and Key Trends by Company
    2.2 Key trends by Movement Speed 
    2.3 Key trends by Geography
3.  Electric Toothbrush Market Landscape - Comparative Analysis 
    3.1 Product Benchmarking
    3.2 Pricing Analysis
    3.3 Patent Analysis
    3.4 Top 5 Financials Analysis
4. Electric Toothbrush Market – Startup companies Scenario Premium (Premium)
    4.1 Key startup company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Market Size and Application Analysis
        4.1.4 Venture Capital and Funding Scenario
5. Electric Toothbrush Market – Industry Market Entry Scenario Premium (Premium)
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case studies of successful ventures
    5.4 Customer Analysis – Key companies 
6. Electric Toothbrush Market – Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes 
7. Electric Toothbrush Market - By Strategic Analysis 
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Product Life Cycle/Market Life Cycle Analysis
8. Electric Toothbrush Market – By Movement Speed 
    8.1 Power
    8.2 Sonic or Ultra Sonic 
9. Electric Toothbrush Market- By Action
    9.1 Vibration
    9.2 Rotation 
10. Electric Toothbrush Market -  By Geography
    10.1 North America 
        10.1.1 U.S. 
        10.1.2 Canada 
        10.1.3 Mexico
    10.2 South America 
        10.2.1 Brazil 
        10.2.2 Argentina
        10.2.3 Peru
        10.2.4 Rest of South America
    10.3 Europe 
        10.3.1 U.K 
        10.3.2 Germany 
        10.3.3 Italy 
        10.3.4 France
        10.3.5 Belgium
        10.3.6 Rest of Europe
    10.4 APAC
        10.4.1 China 
        10.4.2 Australia 
        10.4.3 India
        10.4.4 Malaysia
        10.4.5 Rest of APAC
    10.5 Middle East& Africa 
        10.5.1 Africa
        10.5.2 Saudi Arabia
        10.5.3 Rest of Middle East and Africa 
11. Electric Toothbrush Market- Entropy
12. Electric Toothbrush Market - Industry / Segment Competition landscape Premium (Premium)
    12.1 Market Share Analysis
    12.2 Market Share by Country- Key companies
    12.3 Market Share by Region- Key companies
    12.4 Market Share at Global level- Key companies
    12.5 Best Practices for companies
13. Electric Toothbrush Market - Key Company List by Country Premium (Premium)
14. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
    14.1 Company 1
    14.2 Company 2
    14.3 Company 3
    14.4 Company 4
    14.5 Company 5
    14.6 Company 6
    14.7 Company 7
    14.8 Company 8
    14.9 Company 9
    14.10 Company 10 and more
"*Financials would be provided on a best efforts basis for private companies"