Digital Video Advertising Market -Industry Analysis, Market Size, ByDevice Platform, By End Users, By Type, By Ad Format, By Geography Growth and Forecast 2021 – 2026

Report Code: ITR 0139 Report Format: PDF + Excel

Digital Video Advertising Market Overview

Global Digital Video Advertising market is forecast to reach $34.6 billion by 2026, growing at a CAGR of 12.0% during the forecast period from 2021 to 2026. The rising dominance from e-commerce sector along with the growing usage of digital media globally is acting as major drivers towards significant market growth of digital video advertising. Moreover, with higher internet connectivity standards and technological growth such as implementation of AR in advertisement is also propelling the demands towards digital video advertising market. The growth of the online advertising market is attributed to the increasing adoption of smartphones and the high usage of e-commerce platforms such as Amazon, Netflix, Sky, and others for online buying and selling of products. Adoption of Artificial Intelligence (AI) technology by advertisers for better online advertising will drive market growth. AI can analyze huge data sets about consumer’s response to online advertising, and those insights are used to boost the performance of advertising companies, thereby driving the market growth.

Digital Video Advertising Market Report Coverage

The report: “Digital Video Advertising Market – Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the Digital Video Advertising Market

By Device Platform: Desktop, Mobile phones, Gaming Consoles, Digital Bill Boards and Others
By End Users: E-commerce, Healthcare, Manufacturing, Media and Entertainment, Automotive and Others
By Type: Instream video ads, Out stream video ads
By Ad Format: Linear video ad and Non linear video ads
By Geography: North America (U.S, Canada and Mexico), South America (Brazil, Argentina and Rest of South America), Europe (U.K, Germany, France, Italy, Spain, Netherlands and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia and Rest of APAC),RoW (Middle East and Africa)

Key Takeaways

  • Mobile Phones are expected to have a significant market growth during the forecast period in digital video advertising due to its growing affordability of smartphones and usage of social media applications.
  • Key market players such as Buzzfeed Inc. and Interactive Advertising Bureau have been helping towards significant market growth of digital video advertising in North America.
  • The rising adoption from eCommerce industry along with increased usage of digital media is some of the major driving factors towards significant growth of digital video advertising market.

Digital Video Advertising Market, By Region, 2020

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Digital Video Advertising Market Segment Analysis – By Device Platform

Mobile Phones are anticipated to have a major growth in the digital video advertising market during the forecast period 2021-2026 at 13.7% CAGR. With rising penetration of smartphones due to high affordability along with increasing content sharing through social media platforms is causing major growth of digital video advertising market. Moreover, majority of the global population nowadays have been investing their time in using mobile devices for either chatting across various social platforms, watching movies as well as playing games and many such applications. The rising growth of audience across such platforms in mobile phones have been causing the advertising companies to invest towards providing video ads in between the applications to gain customers and expand their market reach thus propelling its market growth. Advertising companies have been highly investing in various mobile games by offering additional credits to the players for viewing digital video advertisements between games, thus expanding the customer base. Since mobile phones provide location access, this causes the advertisers to know about the preferences of the user and display ads accordingly. 

Digital Video Advertising Market Segment Analysis – By Ad Format

The Linear advertising market is gaining prominence due to high adoption of smartphones. The linear advertising segment is projected to grow at a staggering CAGR of 14.2% during the forecast period 2021-2026. Advertisers are using this platform to reach their targeted customers as it is relatively inexpensive compared to traditional advertising methods like TV advertisements; and also helps in reaching out a wide range of customers. According to IndustryARC estimates, around 70-80% of social networking companies generate revenue through mobile advertising. In 2020, around 3.48 billion monthly active users visit social networking sites such as Facebook, YouTube, LinkedIn and others which increased by 14% from 2019 primarily driven by Covid-19. Increasing usage of social media platforms by advertising companies to reach targeted customers and high usage of smartphones rather than desktops for social media platforms is set to drive the direct advertising market growth.

Digital Video Advertising Market Segment Analysis – By Geography

North America is anticipated to have a significant growth in the global digital video advertising market during the forecast period from 2021 to 2026 at 14.1% CAGR. Increasing growth of social media platforms such as Facebook, Snapchat and many others along with rising penetration of smartphones have been helping in propelling the market demands towards digital video advertising market in this region. Moreover, growing dominance towards OTT platforms and high investments towards research and development from large enterprises are also causing significant market growth of digital video advertising. Presence of some players such as Interactive Advertising Bureau, Buzzfeed Inc. and Verizon Media have been acting as major drivers in fueling the market growth of digital video advertising.

Digital Video Advertising Market Drivers

Increased usage of digital media

Rising usage of digital media has been acting as one of the major driving factor towards the high growth of digital video advertising market. Since the growing penetration of internet connectivity, global population have been highly shifting towards social media platforms such as Facebook, Twitter, Instagram and many others for entertainment, online communication and many others. Moreover, rising growth of OTT platforms such as Netflix, Amazon prime and many others for entertainment are highly driving the growth of digital video advertising market. This rising growth towards digital media platforms mostly by youth population has created higher spending on digital advertisements by the organizations. One of the major growing platforms, YouTube which is used for various applications such as entertainment, education purpose, and many others makes use of various digital video ads in between the videos to gain more audience on the platform. Certain specific YouTube videos are marked with various digital ads which have to watched in order to finish the entire video content on the platform.  These factors essentially help the advertising companies to generate large amounts of revenues as the digital media customer base has been steadily rising over the years.

Growing adoption from E-commerce sector

The rising adoption of digital video advertising from E-commerce industry has been acting as one of the major driving factor towards the significant market growth. Rising technological advancements have caused the E-commerce sector to highly spend towards digital video advertising to attract and gain more customers and improve its business productivity. Usage of digital video advertising helps to provide a positive impact towards the business marketing and sales as there are certain ads while visiting ecommerce sites. Moreover, major growing ecommerce industry such as Amazon, Flipkart and many others have been creating major sales through their online advertising across social media platforms, gaming platforms, television and many others have been helping them to sell their products more efficiently. High quality digital video presentation of content helps in increasing investments of consumers towards the ecommerce products shown on various platforms by seeking their attention within short time intervals. Recently, YouTube announced a new direct response ad format that will make the advertisements more shoppable by addition of browsable product images below the ads, thus driving the user traffic directly towards product pages. This introduction was made in order to help advertisers capture the consumers rising interest towards e-commerce shopping due to the surging pandemic. Such rising developments towards e-commerce sector can further propel the demands for digital video advertising market in the near future.

Digital Video Advertising Market Challenges

Higher costs

High costs have been acting as a major challenge towards hampering the growth of digital video advertising market. Since the growth of social media and digital content, advertisements have been facing major growth over the years. The price for digital video advertisements keeps on growing as it highly depends upon the quality of the content, amount of traffic requirement and many others, which creates slower demands from small scale industries. Moreover, digital advertisement across some of the popular and largest platforms such as YouTube, Facebook and many others requires high investments to gain an expanded audience platform. Furthermore, creation of digital ad video commercials to be displayed across television requires high funding as there are costs associated with setup, artists, marketing and many others. Such factors have been restraining the market growth towards digital video advertising.

Digital Video Advertising Market Landscape

Partnerships and acquisitions along with product launches are the key strategies of the players in the Digital Video Advertising Market. The major key players in the Digital Video Advertising Market include Interactive Advertising Bureau, Buzzfeed Inc., Mashable, Vice Media Group, Tremor International, Verizon Media, Yahoo, Viant Technology, SpotX and PubMatic.

Partnerships/Product Launches/Acquisition

  • In April 2020, Ogury announced the launch of Video Chooser, which will help in providing mobile video advertisements driven by user choices. This development by the company helps the users with the option of choosing three brands ads to watch with full screen display availability. With this, advertisers need to pay only if the user sees the video, causing major benefits for the advertising companies.
  • In November 2019, StackAdapt had announced partnership with SpotX with focus on connected TV inventory and audience, causing the advertisers to reach Canadian viewers of OTT content. This partnership was made to provide the advertisers working with StackAdapt access premium inventory for more than 600 media owners through the SpotX CTV network, which reaches over 44 million households across U.S and Canada.

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1. Digital Video Advertising Market - Overview
    1.1 Definitions and Scope
2. Digital Video Advertising Market - Executive summary
    2.1 Market Revenue, Market Size and Key Trends by Company
    2.2 Key Trends by type of Application
    2.3 Key Trends segmented by Geography
3. Digital Video Advertising Market 
    3.1 Comparative analysis
        3.1.1 Product Benchmarking - Top 10 companies
        3.1.2 Top 5 Financials Analysis
        3.1.3 Market Value split by Top 10 companies
        3.1.4 Patent Analysis - Top 10 companies
        3.1.5 Pricing Analysis 
4. Digital Video Advertising Market – Startup companies Scenario Premium Premium
    4.1 Top 10 startup company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Market Shares
        4.1.4 Market Size and Application Analysis
        4.1.5 Venture Capital and Funding Scenario
5. Digital Video Advertising Market – Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case studies of successful ventures
    5.4 Customer Analysis – Top 10 companies
6. Digital Video Advertising Market Forces
    6.1 Drivers
    6.2 Constraints
    6.3 Challenges
    6.4 Porters five force model
        6.4.1 Bargaining power of suppliers
        6.4.2 Bargaining powers of customers
        6.4.3 Threat of new entrants
        6.4.4 Rivalry among existing players
        6.4.5 Threat of substitutes 
7. Digital Video Advertising Market -Strategic analysis
    7.1 Value chain analysis
    7.2 Opportunities analysis
    7.3 Product life cycle
    7.4 Suppliers and distributors Market Share
8. Digital Video Advertising Market – By Type of Advertisement (Market Size -$Million / $Billion)
    8.1 Market Size and Market Share Analysis 
    8.2 Application Revenue and Trend Research
    8.3 Product Segment Analysis
        8.3.1 Introduction
        8.3.2 Ad formats
            8.3.2.1 Linear video Ad
            8.3.2.1 Pre roll
            8.3.2.2 Mid roll
            8.3.2.3 Post roll
        8.3.2 Nonlinear video Ad
        8.3.3 By Ad units
            8.3.3.1 In stream video Ad
                8.3.3.1.1 Journalistic ads
                8.3.3.1.2 Syndicated ads
                8.3.3.1.3 User generated ads
            8.3.3.2 Out stream video Ad
                8.3.3.2.1 In banner
                8.3.3.2.2 In article
                8.3.3.2.3 Native video
                8.3.3.2.4 In feed video
                8.3.3.2.5 Interstitial video
9. Digital Video Advertising Market – By devices (Market Size -$Million / $Billion)
    9.1 Introduction
    9.2 Desktop
    9.3 Mobile devices
    9.4 Tablets
    9.5 Over the top devices
    9.6 Advanced TV
    9.7 Gaming consoles
    9.8 Digital bill boards
    9.9 Others 
10. Digital Video Advertising Market – By Service Platforms (Market Size -$Million / $Billion)
    10.1 Introduction
    10.2 Ad Exchange
    10.3 Ad Networks
    10.4 Agencies
    10.5 Agencies Trading Desk
    10.6 Data Management Platform
    10.7 Delivery system tools & Analytics
    10.8 Demand Side Platform
    10.9 Verification & Privacy
    10.10 Others
11. Digital Video Advertising – By End Users(Market Size -$Million / $Billion)
    11.1 Segment type Size and Market Share Analysis 
    11.2 Application Revenue and Trends by type of Application
    11.3 Application Segment Analysis by Type
        11.3.1 Introduction
        11.3.2 Manufacturing
        11.3.3 Automobile
        11.3.4 Retails
        11.3.5 Healthcare
        11.3.6 E-commerce
        11.3.7 Educational Institutions
        11.3.8 Movie Industry
        11.3.9 Others
12. Digital Video Advertising - By Geography (Market Size -$Million / $Billion)
    12.1 Digital Video Advertising Market - North America Segment Research
    12.2 North America Market Research (Million / $Billion)
        12.2.1 Segment type Size and Market Size Analysis 
        12.2.2 Revenue and Trends
        12.2.3 Application Revenue and Trends by type of Application
        12.2.4 Company Revenue and Product Analysis
        12.2.5 North America Product type and Application Market Size
            12.2.5.1 U.S.
            12.2.5.2 Canada 
            12.2.5.3 Mexico 
            12.2.5.4 Rest of North America
    12.3 Digital Video Advertising - South America Segment Research
    12.4 South America Market Research (Market Size -$Million / $Billion)
        12.4.1 Segment type Size and Market Size Analysis 
        12.4.2 Revenue and Trends
        12.4.3 Application Revenue and Trends by type of Application
        12.4.4 Company Revenue and Product Analysis
        12.4.5 South America Product type and Application Market Size
            12.4.5.1 Brazil  
            12.4.5.2 Venezuela
            12.4.5.3 Argentina
            12.4.5.4 Ecuador
            12.4.5.5 Peru
            12.4.5.6 Colombia 
            12.4.5.7 Costa Rica
            12.4.5.8 Rest of South America
    12.5 Digital Video Advertising - Europe Segment Research
    12.6 Europe Market Research (Market Size -$Million / $Billion)
        12.6.1 Segment type Size and Market Size Analysis 
        12.6.2 Revenue and Trends
        12.6.3 Application Revenue and Trends by type of Application
        12.6.4 Company Revenue and Product Analysis
        12.6.5 Europe Segment Product type and Application Market Size
            12.6.5.1 U.K  
            12.6.5.2 Germany 
            12.6.5.3 Italy 
            12.6.5.4 France
            12.6.5.5 Netherlands
            12.6.5.6 Belgium
            12.6.5.7 Spain
            12.6.5.8 Denmark
            12.6.5.9 Rest of Europe
    12.7. Digital Video Advertising – APAC Segment Research
    12.8. APAC Market Research (Market Size -$Million / $Billion)
        12.8.1 Segment type Size and Market Size Analysis 
        12.8.2 Revenue and Trends
        12.8.3 Application Revenue and Trends by type of Application
        12.8.4 Company Revenue and Product Analysis
        12.8.5 APAC Segment – Product type and Application Market Size
            12.8.5.1 China 
            12.8.5.2 Australia
            12.8.5.3 Japan 
            12.8.5.4 South Korea
            12.8.5.5 India
            12.8.5.6 Taiwan
            12.8.5.7 Malaysia
13. Digital Video Advertising Market - Entropy
    13.1 New product launches
    13.2 M&A's, collaborations, JVs and partnerships
14. Digital Video Advertising Market – Industry / Segment Competition landscape Premium Premium
    14.1 Market Share Analysis
        14.1.1 Market Share by Country- Top companies
        14.1.2 Market Share by Region- Top 10 companies
        14.1.3 Market Share by type of Application – Top 10 companies
        14.1.4 Market Share by type of Product / Product category- Top 10 companies
        14.1.5 Market Share at global level- Top 10 companies
        14.1.6 Best Practises for companies
15. Digital Video Advertising Market – Key Company List by Country Premium Premium
16. Digital Video Advertising Market Company Analysis
    16.1 Market Share, Company Revenue, Products, M&A, Developments
    16.2 Interactive Advertising Bureau
    16.3 Buzzfeed
    16.4 Mashable
    16.5 Vice
    16.6 Company 5
    16.7 Company 6
    16.8 Company 7
    16.9 Company 8
    16.10 Company 9
    16.11 Company 10
List of tables

table 1: Digital Video Advertising Market Overview 2019-2024
table 2: Digital Video Advertising Market Leader Analysis 2018-2019 (US$)
table 3: Digital Video Advertising Market Product Analysis 2018-2019 (US$)
table 4: Digital Video Advertising Market End User Analysis 2018-2019 (US$)
table 5: Digital Video Advertising Market Patent Analysis 2013-2018* (US$)
table 6: Digital Video Advertising Market Financial Analysis 2018-2019 (US$)
table 7: Digital Video Advertising Market Driver Analysis 2018-2019 (US$)
table 8: Digital Video Advertising Market Challenges Analysis 2018-2019 (US$)
table 9: Digital Video Advertising Market Constraint Analysis 2018-2019 (US$)
table 10: Digital Video Advertising Market Supplier Bargaining Power Analysis 2018-2019 (US$)
table 11: Digital Video Advertising Market Buyer Bargaining Power Analysis 2018-2019 (US$)
table 12: Digital Video Advertising Market Threat of Substitutes Analysis 2018-2019 (US$)
table 13: Digital Video Advertising Market Threat of New Entrants Analysis 2018-2019 (US$)
table 14: Digital Video Advertising Market Degree of Competition Analysis 2018-2019 (US$)
table 15: Digital Video Advertising Market Value Chain Analysis 2018-2019 (US$)
table 16: Digital Video Advertising Market Pricing Analysis 2019-2024 (US$)
table 17: Digital Video Advertising Market Opportunities Analysis 2019-2024 (US$)
table 18: Digital Video Advertising Market Product Life Cycle Analysis 2019-2024 (US$)
table 19: Digital Video Advertising Market Supplier Analysis 2018-2019 (US$)
table 20: Digital Video Advertising Market Distributor Analysis 2018-2019 (US$)
table 21: Digital Video Advertising Market Trend Analysis 2018-2019 (US$)
table 22: Digital Video Advertising Market Size 2018 (US$)
table 23: Digital Video Advertising Market Forecast Analysis 2019-2024 (US$)
table 24: Digital Video Advertising Market Sales Forecast Analysis 2019-2024 (Units)
table 25: Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 26: Digital Video Advertising Market By Device, Revenue & Volume, By Introduction, 2019-2024 ($)
table 27: Digital Video Advertising Market By Device, Revenue & Volume, By Mobile & Laptops, 2019-2024 ($)
table 28: Digital Video Advertising Market By Device, Revenue & Volume, By PCs, 2019-2024 ($)
table 29: Digital Video Advertising Market By Device, Revenue & Volume, By Smart Television, 2019-2024 ($)
table 30: Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 31: Digital Video Advertising Market By Channel, Revenue & Volume, By Online TV Shows and Movie Sites, 2019-2024 ($)
table 32: Digital Video Advertising Market By Channel, Revenue & Volume, By Original Digital Video Sites, 2019-2024 ($)
table 33: Digital Video Advertising Market By Channel, Revenue & Volume, By News Sites, 2019-2024 ($)
table 34: Digital Video Advertising Market By Channel, Revenue & Volume, By User Generated Content, 2019-2024 ($)
table 35: Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 36: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Introduction, 2019-2024 ($)
table 37: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Automotive, 2019-2024 ($)
table 38: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Retail, 2019-2024 ($)
table 39: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Consumer Goods, 2019-2024 ($)
table 40: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Banking, Financial Sector & Insurance, 2019-2024 ($)
table 41: North America Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 42: North America Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 43: North America Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 44: South america Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 45: South america Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 46: South america Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 47: Europe Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 48: Europe Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 49: Europe Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 50: APAC Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 51: APAC Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 52: APAC Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 53: Middle East & Africa Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 54: Middle East & Africa Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 55: Middle East & Africa Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 56: Russia Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 57: Russia Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 58: Russia Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 59: Israel Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 60: Israel Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 61: Israel Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 62: Top Companies 2018 (US$)Digital Video Advertising Market, Revenue & Volume
table 63: Product Launch 2018-2019Digital Video Advertising Market, Revenue & Volume
table 64: Mergers & Acquistions 2018-2019Digital Video Advertising Market, Revenue & Volume