Digital Video Advertising Market - Forecast(2019 - 2024)

Report Code: ITR 0139 Report Format: PDF + Excel Database
The global digital video advertising market is expected to grow at a CAGR of 35% during the forecast period of (2018-2023). This is the fastest growing network in the field of advertising. The main contributors for this market are the devices used for viewing these digital ads and the various services platforms who render services in publishing or advertising the video ad. In the coming year’s large amount of money will be invested for digital advertising. Most of the ad revenue will be spend on mobile advertising.

What is Digital Video Advertising?
Videos are the most powerful way to attract customers and as a result video advertising are gaining popularity in the present scenario. Digital video advertising or online video advertising, simply means advertising a particular product or a service in a video format and which is viewed on network connected devices like Facebook, websites or using certain mobile applications and games. Today most of the users are viewing the videos on various devices like desktop, mobile and tablets. Video advertising is the most interactive marketing strategy and it is more engaging. These video ads are published to increase their brand awareness. The advertiser is given the freedom to choose the place and the type of ad he wants to publish in the digital platform based upon his product or service. 

What are the uses of Digital Video advertising?
When the marketer is going to use video advertising as his strategy tool he must keep in mind what is the goal he is looking for: Is it brand awareness, lead generation or he wants to increase his revenue. Since video ads play an important role in obtaining the above mentioned goals, he has to plan accordingly as whom to target and what to publish. In case of brand awareness the marketer should display the video to the targeted audience. These video ads will help people in making decisions. The content of the video should be relevant to the targeted audience. The video advertisement also helps the marketer to target the audience on multiscreen at a single go. Digital video helps in gaining global awareness. The one main advantage of the online video advertising is that the results can be tracked and also where and how much money is spend can also be tracked, hence saving both time and money.



Market Research and Market Trends of Digital Video Advertising 
Google is been working on VR advertising, the future is expected to be more of VR technologies.
In the coming years the digital ads will be played on the connected TVs as well (Smart TV)
While the VR technology is still at its infancy, the AR technology has already got its recognition in the market. Brands like Ikea has been adopting the AR technology for promotions
Mobile videos are gaining importance as they play a key role in generating revenues

Who are the Major Players in Canada hair care market?
The companies referred in the market research report includes Interactive Advertising Bureau, Buzzfeed, Mashable Vice and others.

What is our report scope?
The report incorporates in-depth assessment of the competitive landscape, product market sizing, product benchmarking, market trends, product developments, financial analysis, strategic analysis and so on to gauge the impact forces and potential opportunities of the market. Apart from this the report also includes a study of major developments in the market such as product launches, agreements, acquisitions, collaborations, mergers and so on to comprehend the prevailing market dynamics at present and its impact during the forecast period 2018-2024.

All our reports are customizable to your company needs to a certain extent, we do provide 20 free consulting hours along with purchase of each report, and this will allow you to request any additional data to customize the report to your needs.

Key Takeaways from this Report
  • Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals.
  • Understand the different dynamics influencing the market – key driving factors, challenges and hidden opportunities.
  • Get in-depth insights on your competitor performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
  • Analyze the sales and distribution channels across key geographies to improve top-line revenues.
  • Understand the industry supply chain with a deep-dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes. 
  • Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years. 
  • Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market. 
1. Digital Video Advertising Market - Overview
1.1. Definitions and Scope
2. Digital Video Advertising Market - Executive summary
2.1. Market Revenue, Market Size and Key Trends by Company
2.2. Key Trends by type of Application
2.3. Key Trends segmented by Geography
3. Digital Video Advertising Market 
3.1. Comparative analysis
3.1.1. Product Benchmarking - Top 10 companies
3.1.2. Top 5 Financials Analysis
3.1.3. Market Value split by Top 10 companies
3.1.4. Patent Analysis - Top 10 companies
3.1.5. Pricing Analysis 
4. Digital Video Advertising Market – Startup companies Scenario Premium
4.1. Top 10 startup company Analysis by
4.1.1. Investment
4.1.2. Revenue
4.1.3. Market Shares
4.1.4. Market Size and Application Analysis
4.1.5. Venture Capital and Funding Scenario
5. Digital Video Advertising Market – Industry Market Entry Scenario Premium
5.1. Regulatory Framework Overview
5.2. New Business and Ease of Doing business index
5.3. Case studies of successful ventures
5.4. Customer Analysis – Top 10 companies
6. Digital Video Advertising Market Forces
6.1. Drivers
6.2. Constraints
6.3. Challenges
6.4. Porters five force model
6.4.1. Bargaining power of suppliers
6.4.2. Bargaining powers of customers
6.4.3. Threat of new entrants
6.4.4. Rivalry among existing players
6.4.5. Threat of substitutes 
7. Digital Video Advertising Market -Strategic analysis
7.1. Value chain analysis
7.2. Opportunities analysis
7.3. Product life cycle
7.4. Suppliers and distributors Market Share
8. Digital Video Advertising Market – By Type of Advertisement (Market Size -$Million / $Billion)
8.1. Market Size and Market Share Analysis 
8.2. Application Revenue and Trend Research
8.3. Product Segment Analysis
8.3.1. Introduction
8.3.2. Ad formats
8.3.2.1. Linear video Ad
8.3.2.1. Pre roll
8.3.2.2. Mid roll
8.3.2.3. Post roll
8.3.2. Nonlinear video Ad
8.3.3. By Ad units
8.3.3.1. In stream video Ad
8.3.3.1.1. Journalistic ads
8.3.3.1.2. Syndicated ads
8.3.3.1.3. User generated ads
8.3.3.2. Out stream video Ad
8.3.3.2.1. In banner
8.3.3.2.2. In article
8.3.3.2.3. Native video
8.3.3.2.4. In feed video
8.3.3.2.5. Interstitial video
9. Digital Video Advertising Market – By devices (Market Size -$Million / $Billion)
9.1. Introduction
9.2. Desktop
9.3. Mobile devices
9.4. Tablets
9.5. Over the top devices
9.6. Advanced TV
9.7. Gaming consoles
9.8. Digital bill boards
9.9. Others 
10. Digital Video Advertising Market – By Service Platforms (Market Size -$Million / $Billion)
10.1. Introduction
10.2. Ad Exchange
10.3. Ad Networks
10.4. Agencies
10.5. Agencies Trading Desk
10.6. Data Management Platform
10.7. Delivery system tools & Analytics
10.8. Demand Side Platform
10.9. Verification & Privacy
10.10. Others
11. Digital Video Advertising – By End Users(Market Size -$Million / $Billion)
11.1. Segment type Size and Market Share Analysis 
11.2. Application Revenue and Trends by type of Application
11.3. Application Segment Analysis by Type
11.3.1. Introduction
11.3.2. Manufacturing
11.3.3. Automobile
11.3.4. Retails
11.3.5. Healthcare
11.3.6. E-commerce
11.3.7. Educational Institutions
11.3.8. Movie Industry
11.3.9. Others
12. Digital Video Advertising - By Geography (Market Size -$Million / $Billion)
12.1. Digital Video Advertising Market - North America Segment Research
12.2. North America Market Research (Million / $Billion)
12.2.1. Segment type Size and Market Size Analysis 
12.2.2. Revenue and Trends
12.2.3. Application Revenue and Trends by type of Application
12.2.4. Company Revenue and Product Analysis
12.2.5. North America Product type and Application Market Size
12.2.5.1. U.S.
12.2.5.2. Canada 
12.2.5.3. Mexico 
12.2.5.4. Rest of North America
12.3. Digital Video Advertising - South America Segment Research
12.4. South America Market Research (Market Size -$Million / $Billion)
12.4.1. Segment type Size and Market Size Analysis 
12.4.2. Revenue and Trends
12.4.3. Application Revenue and Trends by type of Application
12.4.4. Company Revenue and Product Analysis
12.4.5. South America Product type and Application Market Size
12.4.5.1. Brazil  
12.4.5.2. Venezuela
12.4.5.3. Argentina
12.4.5.4. Ecuador
12.4.5.5. Peru
12.4.5.6. Colombia 
12.4.5.7. Costa Rica
12.4.5.8. Rest of South America
12.5. Digital Video Advertising - Europe Segment Research
12.6. Europe Market Research (Market Size -$Million / $Billion)
12.6.1. Segment type Size and Market Size Analysis 
12.6.2. Revenue and Trends
12.6.3. Application Revenue and Trends by type of Application
12.6.4. Company Revenue and Product Analysis
12.6.5. Europe Segment Product type and Application Market Size
12.6.5.1. U.K  
12.6.5.2. Germany 
12.6.5.3. Italy 
12.6.5.4. France
12.6.5.5. Netherlands
12.6.5.6. Belgium
12.6.5.7. Spain
12.6.5.8. Denmark
12.6.5.9. Rest of Europe
12.7. Digital Video Advertising – APAC Segment Research
12.8. APAC Market Research (Market Size -$Million / $Billion)
12.8.1. Segment type Size and Market Size Analysis 
12.8.2. Revenue and Trends
12.8.3. Application Revenue and Trends by type of Application
12.8.4. Company Revenue and Product Analysis
12.8.5. APAC Segment – Product type and Application Market Size
12.8.5.1. China 
12.8.5.2. Australia
12.8.5.3. Japan 
12.8.5.4. South Korea
12.8.5.5. India
12.8.5.6. Taiwan
12.8.5.7. Malaysia
13. Digital Video Advertising Market - Entropy
13.1. New product launches
13.2. M&A's, collaborations, JVs and partnerships
14. Digital Video Advertising Market – Industry / Segment Competition landscape Premium
14.1. Market Share Analysis
14.1.1. Market Share by Country- Top companies
14.1.2. Market Share by Region- Top 10 companies
14.1.3. Market Share by type of Application – Top 10 companies
14.1.4. Market Share by type of Product / Product category- Top 10 companies
14.1.5. Market Share at global level- Top 10 companies
14.1.6. Best Practises for companies
15. Digital Video Advertising Market – Key Company List by Country Premium
16. Digital Video Advertising Market Company Analysis
16.1. Market Share, Company Revenue, Products, M&A, Developments
16.2. Interactive Advertising Bureau
16.3. Buzzfeed
16.4. Mashable
16.5. Vice
16.6. Company 5
16.7. Company 6
16.8. Company 7
16.9. Company 8
16.10. Company 9
16.11. Company 10 and more
"*Financials would be provided on a best efforts basis for private companies"
17. Digital Video Advertising Market - Appendix
17.1. Abbreviations
17.2. Sources
18. Digital Video Advertising Market - Methodology
18.1. Research Methodology
18.1.1. Company Expert Interviews
18.1.2. Industry Databases
18.1.3. Associations
18.1.4. Company News
18.1.5. Company Annual Reports
18.1.6. Application Trends
18.1.7. New Products and Product database
18.1.8. Company Transcripts
18.1.9. R&D Trends
18.1.10. Key Opinion Leaders Interviews
18.1.11. Supply and Demand Trends
List of tables

table 1: Digital Video Advertising Market Overview 2019-2024
table 2: Digital Video Advertising Market Leader Analysis 2018-2019 (US$)
table 3: Digital Video Advertising Market Product Analysis 2018-2019 (US$)
table 4: Digital Video Advertising Market End User Analysis 2018-2019 (US$)
table 5: Digital Video Advertising Market Patent Analysis 2013-2018* (US$)
table 6: Digital Video Advertising Market Financial Analysis 2018-2019 (US$)
table 7: Digital Video Advertising Market Driver Analysis 2018-2019 (US$)
table 8: Digital Video Advertising Market Challenges Analysis 2018-2019 (US$)
table 9: Digital Video Advertising Market Constraint Analysis 2018-2019 (US$)
table 10: Digital Video Advertising Market Supplier Bargaining Power Analysis 2018-2019 (US$)
table 11: Digital Video Advertising Market Buyer Bargaining Power Analysis 2018-2019 (US$)
table 12: Digital Video Advertising Market Threat of Substitutes Analysis 2018-2019 (US$)
table 13: Digital Video Advertising Market Threat of New Entrants Analysis 2018-2019 (US$)
table 14: Digital Video Advertising Market Degree of Competition Analysis 2018-2019 (US$)
table 15: Digital Video Advertising Market Value Chain Analysis 2018-2019 (US$)
table 16: Digital Video Advertising Market Pricing Analysis 2019-2024 (US$)
table 17: Digital Video Advertising Market Opportunities Analysis 2019-2024 (US$)
table 18: Digital Video Advertising Market Product Life Cycle Analysis 2019-2024 (US$)
table 19: Digital Video Advertising Market Supplier Analysis 2018-2019 (US$)
table 20: Digital Video Advertising Market Distributor Analysis 2018-2019 (US$)
table 21: Digital Video Advertising Market Trend Analysis 2018-2019 (US$)
table 22: Digital Video Advertising Market Size 2018 (US$)
table 23: Digital Video Advertising Market Forecast Analysis 2019-2024 (US$)
table 24: Digital Video Advertising Market Sales Forecast Analysis 2019-2024 (Units)
table 25: Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 26: Digital Video Advertising Market By Device, Revenue & Volume, By Introduction, 2019-2024 ($)
table 27: Digital Video Advertising Market By Device, Revenue & Volume, By Mobile & Laptops, 2019-2024 ($)
table 28: Digital Video Advertising Market By Device, Revenue & Volume, By PCs, 2019-2024 ($)
table 29: Digital Video Advertising Market By Device, Revenue & Volume, By Smart Television, 2019-2024 ($)
table 30: Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 31: Digital Video Advertising Market By Channel, Revenue & Volume, By Online TV Shows and Movie Sites, 2019-2024 ($)
table 32: Digital Video Advertising Market By Channel, Revenue & Volume, By Original Digital Video Sites, 2019-2024 ($)
table 33: Digital Video Advertising Market By Channel, Revenue & Volume, By News Sites, 2019-2024 ($)
table 34: Digital Video Advertising Market By Channel, Revenue & Volume, By User Generated Content, 2019-2024 ($)
table 35: Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 36: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Introduction, 2019-2024 ($)
table 37: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Automotive, 2019-2024 ($)
table 38: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Retail, 2019-2024 ($)
table 39: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Consumer Goods, 2019-2024 ($)
table 40: Digital Video Advertising Market By Industry Sector, Revenue & Volume, By Banking, Financial Sector & Insurance, 2019-2024 ($)
table 41: North America Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 42: North America Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 43: North America Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 44: South america Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 45: South america Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 46: South america Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 47: Europe Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 48: Europe Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 49: Europe Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 50: APAC Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 51: APAC Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 52: APAC Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 53: Middle East & Africa Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 54: Middle East & Africa Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 55: Middle East & Africa Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 56: Russia Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 57: Russia Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 58: Russia Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 59: Israel Digital Video Advertising Market, Revenue & Volume, By Device, 2019-2024 ($)
table 60: Israel Digital Video Advertising Market, Revenue & Volume, By Channel, 2019-2024 ($)
table 61: Israel Digital Video Advertising Market, Revenue & Volume, By Industry Sector, 2019-2024 ($)
table 62: Top Companies 2018 (US$)Digital Video Advertising Market, Revenue & Volume
table 63: Product Launch 2018-2019Digital Video Advertising Market, Revenue & Volume
table 64: Mergers & Acquistions 2018-2019Digital Video Advertising Market, Revenue & Volume