Printing, in simple terms can be defined as deposition of a printable substance on a substrate that creates an image or a text while Functional Printing refers to imparting of an active or passive functionality beyond traditional graphics. The resultant product would have unique features to sense or control conductivity, resistivity, thermo-chromic reactions, fluid dynamics and so on. A whole range of techniques has developed over the centuries for printing suitable materials on a substrate. In the existing scenario, Inkjet, Laser, Flexography, Screen, Gravure, Offset Lithography, Aerosol Jet techniques have gained immense acceptance across the world. The techniques are applied suitably depending upon various factors technological factors that vary as per the applications.
The Functional/Graphical Printing has been segregated into following categories: Materials, Printing Techniques and Integrated Systems.
According to the scope depicted in the above figure, market in the U.S. and Canada amounted to $xx million in 2015 and is projected to increase with a CAGR of yy% between 2017 and 2022. Integrated Systems such as Tags and Cards have been dominating the market to a great extent while Functional Packaging is another emerging category that is set revolutionize the way Packaging conveys the brand value to the consumer in wide range of sectors such as Pharmaceuticals, Food & Beverage and Consumer Electronics.
Considering the competitive landscape persisting in the U.S. market, stakeholder s differs for different set of categories. In the materials category, a wide range of players exist in the industry including Dow, DuPont, AGFA, Lexjet, Fujifilm, HP and several others. Similarly, the competitors differ for the Integrated Systems market where landscape differs depending upon the type of system.