Americas Rheology Modifiers Market - Forecast(2024 - 2030)

Report Code: CMR 1192 Report Format: PDF + Excel

Americas Rheology Modifiers Market Overview

Americas Rheology Modifiers Market size is forecast to reach US$3.7 billion by 2027, after growing at a CAGR of 3.5% during 2022-2027. Rheology modifiers are additives that change the way matter flows and they are used to fine-tune a fluid's physical and chemical properties. Rheology modifiers are the ingredient used to control the viscosity of the ink and coatings. Fumed silicas, xanthan gum and laponite are used as rheology modifiers in different industries. The growing demand from various industries such as paints and coating, rubber, textile, chemical and oil & gas among others is driving the demand for the Americas Rheology Modifiers Market Size. The increasing crude oil production and growing demand for industrial clears are also supporting the market growth during the forecast period. The COVID-19 outbreak led to major economic problems and challenges for America's Rheology Modifiers industry. Governments all across America announced strict measures to slow the spread of the coronavirus and only the production of essential commodities was allowed, which impacted the non-essential commodity industries, thereby impacting the Americas Rheology Modifiers Market size

Americas Rheology Modifiers Market Report Coverage

The “Americas Rheology Modifiers Market Report – Forecast (2022-2027)” by IndustryARC, covers an in-depth analysis of the following segments in the Americas Rheology Modifiers industry.

By Type: Inorganic (Clays {Bentonite Clay, Hectorite Clay and Organoclays}, Fumed Silicas, Specialty Clays, Attapulgite and Others), Organic (Cellulosic, Gums {Guar Gum, Xanthan Gum, Diutan gum, Gellan gum and Others}, Synthetics (Associative type {Hydrophobically Modified Polyurethanes (HEUR), Hydrophobically Modified Polyethers (HMPE), Hydrophobically Modified Alkali Swellable Emulsions(HASE), Nonionic Synthetic Associative Thickener (NSAT) and Others}, Non-Associative Type {Alkali Swellable Emulsions (ASE) and Others}, Other Solvent based).
By Form: Liquid and Solid (Powder, Granules and Others).
By Chemistry: Water-based and Solvent-based.
By Formulation: Aqueous and Non-aqueous.
By Application: Adhesives and Sealants, Cement and Concrete, Cleaners and Disinfectants, Coolants, Rubber products, Fermentation, Lubricants and greases, Paints and Coatings and Others.
By End-use Industry: Agricultural Industry, Paints and Coating Industry (For Waterborne Paints {Cellulose, Methylcellulose, Hydroxy ethyl cellulose (HEC), Carboxy methyl cellulose (CMC), Hydroxy propyl cellulose (HPC) and Hydrophobically modified HEC}, Acrylates, Associative Thickeners, Clays and Others), For Solvent Based Paints {Organoclays, Hydrogenated castor oil: HCO, Polyamides, Fumed Silicates and Others}), Cosmetics and Personal Care, Construction Industry, Rubbers and Plastics Industry, Textiles Industry, Paper and Pulp Industry, Chemical Industry, Food and beverage Industry, Electronics Industry, Oil and gas Industry, Mining and Minerals Industry, Water Treatment Industry and Others
By Geography: North America (the USA, Canada and Mexico) and South America (Argentina, Brazil, Colombia, Chile, Bolivia and the Rest of South America).

Key Takeaways

  • The South American region is expected to grow at the highest CAGR of 4.3% during the forecast period. The presence of developing nations such as Brazil and Argentina along with the presence of key end-user such as automotive, construction and industrial manufacturers are driving the market during the forecast period.
  • Increasing crude oil production in the USA is expanding America's Rheology Modifiers Market size during the forecast period.
  • The growing demand for an organic type such as Xanthan gum is driving the market growth.
  • A detailed analysis of strengths, weaknesses, opportunities and threats will be provided in the Americas Rheology Modifiers Market Report.
Figure: Americas Rheology Modifiers Market Revenue Share, By Geography, 2021 (%)
Americas Rheology Modifiers Market
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Americas Rheology Modifiers Market Segment Analysis – by Type

The organic segment held the largest share of 56% in the Americas Rheology Modifiers industry in 2021 and is anticipated to grow at a significant CAGR during the forecast period 2022-2027. Organic rheology modifiers are more diverse in terms of chemistry and availability than inorganic rheology modifiers. Generally, organic rheology modifiers are manufactured from natural raw materials such as cellulose and gums. The easy availability and low cost of raw materials are supporting the market growth during the forecast period. Xanthan gum and laponite are used as emulsion stabilizers because of their unique rheological behavior. The growing preference for organic rheology modifiers in personal care products such as creams and lotions is also driving the market growth during the forecast period. According to beauty industry statics published by the Personal care council, approximately 58% of American women buy organic or natural skincare products. The inorganic type fumed silicas hold a significant share in the Americas rheology modifiers market.

Americas Rheology Modifiers Market Segment Analysis - by Application

The paint and coating segment held a significant share of 19% in the Americas Rheology Modifiers industry in 2021 and is anticipated to grow at a significant CAGR during the forecast period 2022-2027. Rheology modifiers help in controlling paint shelf stability, ease of application, open time, wet edge and sagging among others. In paints and coatings, rheology examines the behavior of flow and deformation properties during manufacturing, storage, applications as well as film formation. Hence these are some of the major properties driving the market for rheology modifiers in paints and coating applications. According to the facts published by American Coating Association, the United States paint and coating industry generated US$26 billion in 2020 and the industry provided employment to 315,700 workers. The growing construction and automotive industries are also supporting the market growth for the paints and coatings industry which is further driving the demand for America's rheology modifiers industry.

Americas Rheology Modifiers Market Segment Analysis - by Geography

North America held the largest share of 85% in the Americas Rheology Modifiers industry in 2021 and is anticipated to grow at a significant CAGR during the forecast period 2022-2027. The presence of key manufacturers such as DOW chemicals, Lubrizol, Ashland and BASF among others in the United States is driving the market growth. The presence of key end-use industries such as paints and coating, rubber, chemical processing companies, personal care and construction are also supporting the market growth for America’s rheology modifiers market. According to the facts published by the Malaysian Rubber Council, the United States is the second major producer of synthetic rubber with 1.97 million tons in 2021. The U.S. demand reached approximately 1.72 million tons of synthetic rubber in 2021. The presence of major tire companies such as Goodyear and Cooper is driving the demand for the rubber industry which is further driving the demand for rheology modifiers. Hence the growth in the rubber industry is driving the market for America’s rheology modifiers market

Americas Rheology Modifiers Market Drivers

Growing Paint & Coatings Industry

Rheology modifiers are vital additives used in almost every coating to achieve desired rheological characteristics for a particular application. Laponite is used in different paints and coatings as a rheology modifier. The growing construction activities along with increasing production of automotive vehicles are driving the market for paints and coatings which is further driving the market for rheology modifiers market. According to the facts published by American Coating Association, the country shipped worth US$13.6 billion of architectural coatings in 2020. In 2020, production of the paints and coatings industry in the United States amounted to approximately 1.33 billion gallons. According to Coatings World data, Mexico produces about 1 billion liters (about 265 million gallons) of paint and coatings per year. According to the Canadian Paint and Coatings Association, the paint and coating industry has more than 261 paint manufacturing establishments in Canada, which translates into annual retail sales valued at more than $12.3 billion and employs directly and indirectly 86,000 employees. Hence the growth in the paints and coating industry is driving the market for Americas Rheology Modifiers Market during the forecast period.

Growing Demand From Personal Care Industry

Rheology modifiers are designed to give formulators unmatched control over the viscosity, suspension and texture of advanced personal care and home care solutions. Rheology modifier provides electrolyte tolerance and unique sensory benefits in formulations. They can be used in systems with moderate surfactant content and making it an ideal choice for shampoos, body washes, gels, lotions and creams among others. The presence of a high-income category population along with increasing consciousness about hygiene is one of the major factors driving the market growth for the personal care industry in the Americas. According to Personal care Magazine, the United States is the biggest market for cosmetics, fragrances and personal care products in the world with a revenue of 89.5 billion US dollars in 2021.

Americas Rheology Modifiers Market Challenges

Fluctuation of Crude Oil Prices

The cost of raw materials used during the production process is always influenced by fluctuating crude oil prices. Crude oil is one of the main raw materials used for the synthesis of rheology modifiers. The raw materials often used for the production of rheology modifiers are the downstream products of crude oil such as polyamides and polyester. So, the price fluctuation of crude oils also hampers the price of rheology modifiers. The current price of crude oil as of July 2022 is US$98.07 per barrel. The average crude oil price in 2021 in US$70.68 per barrel. The price fluctuation is totally dependent on supply and demand and also on external factors such as covid-19 and Russia-Ukraine War among others. These are some of the major challenges hampering the market growth for America's Rheology Modifiers.

Americas Rheology Modifiers Industry Outlook

Technology launches, acquisitions and R&D activities are key strategies adopted by players in the Americas Rheology Modifiers Market. The top 10 companies in the Americas Rheology Modifiers Market include:

  1. The Dow Chemical Company
  2. Lubrizol Corporation
  3. Ashland
  4. BASF SE
  5. Clariant
  6. Arkema
  7. Altana
  8. Cargill
  9. Croda
  10. Oxiteno

Recent Developments

  • In April 2021, Clariant and Polygal AG have joined forces to expand Personal Care formulators’ access to high-performing natural and readily biodegradable solutions for sensory and rheology modification.
  • In March 2021, Lubrizol launches a new nature-derived rheology modifier for hair care. The new Kelco-Care diutan gum is a sustainable, nature-derived efficient rheology modifier ideal for conditioners, treatments and hair color.
  • In April 2019, Lubrizol Corporation introduced a new multifunctional, 2-in-1 rheology modifier called Carbopol with style boosting properties.

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1. Americas Rheology Modifiers Market - Market Overview
    1.1 Definitions and Scope 
2. Americas Rheology Modifiers Market - Executive Summary
    2.1 Key Trends by Type
    2.2 Key Trends by Form
    2.3 Key Trends by Chemistry
    2.4 Key Trends by Formulation
    2.5 Key Trends by Application
    2.6 Key Trends by End-use Industry
    2.7 Key Trends by Geography
3. Americas Rheology Modifiers Market – Comparative analysis 
    3.1 Market Share Analysis - Major Companies
    3.2 Product Benchmarking - Major Companies
    3.3 Top 5 Financials Analysis
    3.4 Patent Analysis - Major Companies
    3.5 Pricing Analysis (ASPs will be provided)
4. Americas Rheology Modifiers Market - Startup Companies Scenario Premium 
    4.1 Major startup company analysis:
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Product portfolio
        4.1.4 Venture Capital and Funding Scenario
5. Americas Rheology Modifiers Market – Industry Market Entry Scenario Premium Premium 
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing Business Index
    5.3 Successful Venture Profiles
    5.4 Customer Analysis – Major companies
6. Americas Rheology Modifiers Market - Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porter's Five Force Model
        6.3.1 Bargaining Power of Suppliers
        6.3.2 Bargaining Powers of Buyers
        6.3.3 Threat of New Entrants
        6.3.4 Competitive Rivalry
        6.3.5 Threat of Substitutes 
7. Americas Rheology Modifiers Market – Strategic Analysis
    7.1 Value/Supply Chain Analysis
    7.2 Opportunity Analysis
    7.3 Product/Market Life Cycle
    7.4 Distributor Analysis – Major Companies
8. Americas Rheology Modifiers Market – by Type (Market Size - US$ Million/Billion)
    8.1 Inorganic
        8.1.1 Clays
            8.1.1.1 Bentonite Clay
            8.1.1.2 Hectorite Clay
            8.1.1.3 Organoclays
        8.1.2 Fumed Silica
        8.1.3 Specialty Clays
            8.1.3.1 Attapulgite
            8.1.3.2 Others
    8.2 Organic
        8.2.1 Cellulosic
        8.2.2 Gums
            8.2.2.1 Guar Gum
            8.2.2.2 Xanthan Gum
            8.2.2.3 Diutan gum
            8.2.2.4 Gellan gum
            8.2.2.5 Others
        8.2.3 Synthetics
            8.2.3.1 Associative type
                8.2.3.1.1 Hydrophobically Modified Polyurethanes (HEUR)
                8.2.3.1.2 Hydrophobically Modified Polyethers (HMPE)
                8.2.3.1.3 Hydrophobically Modified Alkali Swellable Emulsions(HASE)
                8.2.3.1.4 Nonionic Synthetic Associative Thickener (NSAT)
                8.2.3.1.5 Others
            8.2.3.2 Non-Associative Type
                8.2.3.2.1 Alkali Swellable Emulsions (ASE)
                8.2.3.2.2 Others
            8.2.3.3 Other Solvent based
9. Americas Rheology Modifiers Market – by Chemistry (Market Size - US$ Million/Billion)
    9.1 Water-based
    9.2 Solvent based
10. Americas Rheology Modifiers Market – by Form (Market Size - US$ Million/Billion)
    10.1 Liquid
    10.2 Solid
        10.2.1 Powder
        10.2.2 Granules
        10.2.3 Others
11. Americas Rheology Modifiers Market – by Formulation (Market Size - US$ Million/Billion)
    11.1 Aqueous
    11.2 Non-aqueous
12. Americas Rheology Modifiers Market – by Application (Market Size - US$ Million/Billion)
    12.1 Adhesives and Sealants
    12.2 Cement and Concrete
    12.3 Cleaners and Disinfectants
    12.4 Coolants
    12.5 Rubber products
    12.6 Fermentation
    12.7 Lubricants and greases
    12.8 Paints and Coatings
    12.9 Others 
13. Americas Rheology Modifiers Market – by End-use Industry (Market Size - US$ Million/Billion)
    13.1 Agricultural Industry
    13.2 Paints and Coating Industry
    13.2.1 For Waterborne Paints
            13.2.1.1 Cellulose
                13.2.1.1.1 Methylcellulose
                13.2.1.1.2 Hydroxy ethyl cellulose (HEC)
                13.2.1.1.3 Carboxy methyl cellulose (CMC)
                13.2.1.1.4 Hydroxy propyl cellulose (HPC) and
                13.2.1.1.5 Hydrophobically modified HEC
            13.2.1.2 Acrylates
            13.2.1.3 Associative Thickeners
            13.2.1.4 Clays
            13.2.1.5 Others
        13.2.2 For Solvent-Based Paints
            13.2.2.1 Organoclays
            13.2.2.2 Hydrogenated castor oil: HCO
            13.2.2.3 Polyamides
            13.2.2.4 Fumed Silicates
            13.2.2.5 Others
    13.3 Cosmetics and Personal Care
    13.4 Construction Industry
    13.5 Rubbers and Plastics Industry
    13.6 Textiles Industry
    13.7 Paper and Pulp Industry
    13.8 Chemical Industry
    13.9 Food and beverage Industry
    13.10 Electronics Industry
    13.11 Oil and gas Industry
    13.12 Mining and Minerals Industry
    13.13 Water Treatment Industry
    13.14 Others
14. Americas Rheology Modifiers Market - by Geography (Market Size - US$ Million/Billion)
    14.1 North America
        14.1.1 the USA
        14.1.2 Canada
        14.1.3 Mexico
    14.2 South America
        14.2.1 Argentina
        14.2.2 Brazil
        14.2.3 Chile
        14.2.4 Colombia
        14.2.5 Bolivia
        14.2.6 Rest of South America
15. Americas Rheology Modifiers Market – Entropy
    15.1New Product Launches
    15.2M&As, Collaborations, JVs and Partnerships
16. Americas Rheology Modifiers Market – Industry/Segment Competition Landscape Premium 
    16.1 Company Benchmarking – Major Companies
    16.2 Market Share at Regional Level - Major companies
    16.3 Market Share by Key Country - Major companies
    16.4 Market Share by Key Type - Major companies
    16.5 Market Share by Key Product Type/Product Category - Major companies
17. Americas Rheology Modifiers Market – Key Company List by Country Premium Premium 
18. Americas Rheology Modifiers Market Company Analysis - Business Overview, Product Portfolio, Financials and Developments
    18.1 Company 1
    18.2 Company 2
    18.3 Company 3
    18.4 Company 4
    18.5 Company 5
    18.6 Company 6
    18.7 Company 7
    18.8 Company 8
    18.9 Company 9
    18.10 Company 10 and more
* "Financials would be provided to private companies on best-efforts basis."
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