Oat Drinks Consumption Market - Forecast(2021 - 2026)

Report Code: FBR 0521 Report Format: PDF + Excel (Delivery in 48 Hrs)

Oat Drinks Consumption Market Overview 

Oat Drinks Consumption Market size was valued at $399.8M by 2020, and is anticipated to grow at a CAGR of 6.8% during the forecast period 2021-2026. The Oat Drinks Consumption Market growth rate is attributed to the rising consumer awareness about the advantages of oat milk, increasing popularity vegan diet and rising cases of dairy milk allergies are anticipated to bring new opportunities. Oat drinks are an important addition to the wide range of nondairy drinks with major nutritional advantages. They are considered a lactose-free, affordable substitute made from plants. A main factor that supports the growth of the market for oat drinks is the increasing interest in plant-based diets. The demand for oat drinks has also been increased by a rise in demand for non-airy beverages of various varieties.
In addition, increased preference among individuals for various flavored oat drinks such as chocolate, coffee, different fruit flavours, and others, resulting in growing demand for oat drinks around the world. During the forecast period 2021-2026, this is a major factor projected to drive the growth of the global demand for oat drinks. The availability of less raw materials and a limited number of producers of oat drinks, however, are key factors which are projected to hamper the growth of the global market for oat drinks. Moreover, the availability of substitutes in the market is a challenging factor which, to a certain extent, may affect the growth of the target market.

Oat Drinks Consumption Market Report Coverage

The report: “Oat Drinks Consumption Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Oats Drinks Consumption Market:
By Source: Conventional and Organic.
By Flavor Type: Natural, Chocolate, Vanilla, Strawberry and Others
By Packaging: Cartons, Bottles and Others.
By Sales Channel: Hypermarkets, Supermarkets, Convenience Stores and Others.
By Geography: North America, Europe, Asia-Pacific and RoW.

Key Takeaways

  • North America dominated the Oat Drinks Consumption Market with a share of 42.16% in the year 2020.        
  • The factors such as upsurge in health consciousness amongst consumers and rising awareness about healthy beverages are amongst the major factor projected to impel growth of Oat Drinks Consumption Market.
  • The increasing popularity of various breakfast cereal products among individuals resulting in rising demand for oat drinks across the globe is the key factors owing the growth in the segment during forecast period 2021-2026.

Oat Drinks Consumption Market Segment Analysis - By Source

On the basis of source, organic segment held the highest segmental revenue share in 2020. This can be attributed to the fact that the growing preference among health-conscious customers for organic oat drinks and the increasing popularity of organic oat drinks worldwide due to increasing awareness of many benefits of organic oat drinks. These are key factors driving the organic segment's sales growth within the commodity category segment.
On the contrary, conventional segment is anticipated to witness significant growth along the forecast period 2021-2026 with a CAGR of 6.86% as the increased adoption of a vegan lifestyle is anticipated to promote product demand owing to increasing awareness of animal rights. Oat milk is commonly used, owing to its nutritional profile and neutral taste, as an alternative to traditional milk. In addition, its rich concentration of branched amino acids promotes proper growth without activating the level of blood insulin.

Oat Drinks Consumption Market Segment Analysis - By Packaging

On the basis of packaging, cartons segment accounted for the largest segmental revenue of the Oat Drinks Consumption market in 2020 owing to the growing demand for high-quality tetra packs and solutions with a high shelf life. Moreover, the segment is anticipated to witness significant growth along the forecast period 2021-2026 with the growing adoption of tetra Pak carton packages, produced primarily using paperboard and specific layers of aluminum foil and polyethylene. On account of its longevity and lightweight property, key players are spending heavily on carton packaging.

Oat Drinks Consumption Market Segment Analysis - By Geography

North America is the major region dominating the Oat Drinks Consumption market with a market share of 42.16% in the year 2020. This can be attributed to the fact that the slow increase in demand for milk products represents a change in customer preferences. In the case of numerous developing countries, this is particularly true. The dairy industry in North America, for example, has seen slow development over the past few years. Fluid milk use has decreased gradually in the U.S., according to the Canadian Dairy Information Centre. In Canada and Mexico, a similar pattern is observed.
However, Asia Pacific is projected to be the significant-growing market during the forecast period 2021-2026 owing to high awareness of the various benefits of oat drinks among individuals, such as weight control, heart health, and others, and the growing beverage industry in countries in this area, such as India and China

Oat Drinks Consumption Market Drivers

Growing demand for oat drinks among patients 

The oat drinks consumption market is poised to receive upswing owing to growing demand for oat drinks among patients with cardiovascular disease and diabetes due to an increasing inclination towards healthy drinks. Furthermore, the growing popularity among individuals of different breakfast cereal products, resulting in increasing demand for oat drinks across the globe, is another major factor expected to propel global market growth.

Oat Drinks Consumption Market Challenges

Availability of fewer raw materials 

Despite several drivers, the availability of fewer raw materials and a limited number of oat drinks manufacturers are key factors projected to hamper the growth of the global oat drinks market. In addition, the availability of substitutes in the market is a challenging factor that may affect growth of the target market to a certain extent.

Oat Drinks Consumption Industry Outlook

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Oat Drinks Consumption Market. In 2020, Oat Drinks Consumption Market share is fragmented by the top ten players present in the market. Oat Drinks Consumption Market top 10 companies are Oatly AB, Alpro, Rude Health, LIMA, Hain Daniels (Brand Dream), Innocent Drinks, Pureharvest, Drinks Brokers Ltd. and others.

Acquisitions/Product Launches

  • In January 2020, Starbucks Corporation, a coffee house chain, launched Oatmilk Honey Lattein states such as in Illinois, Iowa, Michigan, Indiana, Missouri, Minnesota and Wisconsin in the U.S.

1. Oat Drinks Consumption Market Overview
    1.1 Definitions and Scope
2. Oat Drinks Consumption Market - Executive Summary
    2.1 Market Revenue, Market Size and Key Trends
    2.2 Key trends by Source
    2.3 Key trends by Sales Channel
    2.4 Key trends by Geography
3. Oat Drinks Consumption Market – Comparative Analysis
    3.1 Product Benchmarking – Key Companies
    3.2 Financial Analysis – Key Companies
    3.3 Patent Analysis
    3.4 Average Pricing Analysis
4. Oat Drinks Consumption Market - Startup Companies Scenario Premium
    4.1 Key Startup Company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Venture Capital and Funding Scenario
5. Oat Drinks Consumption Market – Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. Oat Drinks Consumption Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes 
7. Oat Drinks Consumption Market – Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. Oat Drinks Consumption Market – By Source (Market Size –$Million/$Billion)
    8.1 Conventional
    8.2 Organic 
9. Oat Drinks Consumption Market – By Flavor Type (Market Size –$Million/$Billion)
    9.1 Natural
    9.2 Chocolate
    9.3 Vanilla
    9.4 Strawberry
    9.5 Others
10. Oat Drinks Consumption Market – By Packaging (Market Size –$Million/$Billion)
    10.1 Cartons
    10.2 Bottles
    10.3 Others 
11. Oat Drinks Consumption Market – By Sales Channel (Market Size –$Million/$Billion)
    11.1 Hypermarkets
    11.2 Supermarkets
    11.3 Convenience Stores
    11.4 Others
12. Oat Drinks Consumption Market - By Geography (Market Size –$Million/$Billion)
    12.1 North America
        12.1.1 U.S.
        12.1.2 Canada
        12.1.3 Mexico
    12.2 Europe
        12.2.1 U.K.
        12.2.2 Germany
        12.2.3 France
        12.2.4 Italy
        12.2.5 Spain
        12.2.6 Rest of Europe
    12.3 Asia-Pacific
        12.3.1 China
        12.3.2 India
        12.3.3 Japan
        12.3.4 South Korea
        12.3.5 Australia & New Zealand
        12.3.6 Rest of Asia-Pacific
    12.4 Rest of the World
        12.4.1 Middle East
        12.4.2 Africa
        12.4.3 South America
13. Oat Drinks Consumption Market - Entropy
14. Oat Drinks Consumption Market – Industry/Segment Competition Landscape   Premium 
    14.1 Market Share Analysis
        14.1.1 Global Market Share – Key Companies
        14.1.2 Market Share by Region – Key companies
        14.1.3 Market Share by Countries – Key Companies
        14.1.4 Best Practices for Companies
15. Oat Drinks Consumption Market – Key Company List by Country Premium Premium
16. Oat Drinks Consumption Market Company Analysis
    16.1 Company 1
    16.2 Company 2
    16.3 Company 3
    16.4 Company 4
    16.5 Company 5
    16.6 Company 6
    16.7 Company 7
    16.8 Company 8
    16.9 Company 9
    16.10 Company 10
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