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12G (Standard) Solutions Market Overview
The global 12G (Standard) solutions market
size is forecast to
reach $478.7 million by 2026, growing at a CAGR of 15.6% from 2021 to 2026. 12G
(Standard) refers to a digital video interface standard designed for serving video
broadcasting requirements including high frame rate, ultra high definition as
well as optimum color accuracy. Adoption of 12G SDI (Serial Digital Interface)
help in handling deep colored 4K or Ultra high definition signals with a single
cable, to be used majorly as broadcasting solutions across media &
production studios, live events, sports or educational applications. In
addition, growing demand towards high quality content as well as rise in
adoption of 12G SDI solutions for live streaming are some of the potential
drivers boosting the market growth forward. Furthermore, continuous evolution
of media & broadcast industries, rising need for advanced video solutions
during television broadcasts, along with shift from analog to digital based
transmission is set to fuel its market growth in the long run.
Report Coverage
The report based on: “12G (Standard) Solutions Market-Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following
segments of the 12G (Standard) Solutions
Market industry outlook.
Key Takeaways
- Film shooting application segment is analyzed to witness the highest growth rate in the global 12G (Standard) Solutions market during 2021-2026, owing to the growing demand for digital shoots and shift towards HDR based films.
- North America 12G (Standard) Solutions market held the largest share in 2020, owing to shift of consumers towards high definition video content, investments from media production or broadcasting companies towards upgrading content quality and others.
- Growing demand for high quality content along with increasing adoption of 12G SDI solutions for live streaming is analyzed to significant drive the global 12G (Standard) Solutions market during 2021-2026.
Global 12G (Standard) Solutions Market Value Share, By Geography, 2020 (%)
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12G (Standard) Solutions Market Segment Analysis - By Product Type
Professional cameras are analyzed to
grow with the highest CAGR of around 7.5% in the global 12G
(Standard) Solutions market during the
forecast period 2021-2026. With growing demand towards 4K or ultra-high video
definition across media & production houses, the need for deploying serial
digital interface (SDI) capable of meeting increasing bandwidth, have become
essential. Deployment of 12G SDI based professional cameras help in handling
4K/ultra HD workflows serving a majority of production environments, which have
been eventually gaining wide popularity owing to expansion for higher
resolution, frame rates as well as deep colour offerings. Since its usage
across application areas like live streaming, broadcasting, live events and so
on, adoption of 12G based professional cameras will grow significantly overtime.
In July 2021, Blackmagic Design announced about the launch of a new family of
professional all in one studio cameras, named Blackmagic Studio Camera 4K Pro,
designed for serving a broad range of live production customers. This compact
designed model camera includes 12G SDI, 10G Base-T Ethernet, talkback as well
as balanced XLR audio inputs, which makes it capable of serving broadcast
workflows, while meeting customer requirements for a camera having professional
features, with faster setup on location. Such innovations or advancements
towards professional cameras incorporating 12G SDI will further drive the
market growth in the long run.
12G (Standard) Solutions Market Segment Analysis - By Application
12G (Standard) Solutions for film shooting application is analyzed
to witness the fastest growth with the CAGR of around 6.8% during 2021-2026. Growing demand for high resolution video recording or
production to enhance viewing experience as well as increase customer attention
have been attributing towards the market growth. Film Shooting Production
companies have been started focusing towards developing high quality
videography content as a part of improving standards of media &
entertainment industry overtime, along with rise in 4K or ultra high definition
movies will also aid the market growth for 12G (Standard) solutions. In September 2019, Blackmagic Design announced about the launch of a
combined model for recording and monitoring solution, named Blackmagic Video
Assist 12G, capable of providing features like 12G SDI, brighter HDR screens,
upgraded batteries and others. This makes it a perfect solution for shooting
HDR digital films, live production mastering and so on. In addition, growing demand for next-generation digital
cinema shoots as well as rising support from OTT or online streaming platforms
towards HDR video based content can also prove beneficial for the market growth
in the long run. In November 2019, Netflix had issued an official directive
stating that all of the films need to be shot in high dynamic range (HDR), as a
part of its effort for bringing high quality imagery for the customers. Such factors are bound to further facilitate
the demand for 12G (Standard) Solutions in the coming time.
12G (Standard) Solutions Market Segment Analysis - By Geography
North
America dominated the global 12G (Standard) Solutions market with a share of around 34% in 2020, and is also analyzed to have significant growth during the forecast period 2021-2026. Growing consumer
preferences towards high definition video content along with investments from
media production or broadcasting companies towards upgrading content delivery
standards have attributed towards the market growth in the region. In addition,
surge in high quality multimedia content within online streaming or digital
platforms, high investments towards R&D activities have been also fuelling
the market growth of 12G solutions. Additionally, rising demand for 4K/ultra HD
or high dynamic range (HDR) content from OTT or online video sharing platforms
like Netflix Inc., YouTube and so on, is further set to boost the market growth
towards 12G SDI solutions in the long run. In December 2020, YouTube announced
about the launch of rolling out HDR support for live streaming videos to serve broader
range of colours as well as higher contrast. Such factors are set to drive the
market growth of 12G (Standard) solutions in the coming time.
12G (Standard) Solutions Market Drivers
Growing demand towards high quality content is positively impacting the market growth of 12G (Standard) Solutions
Growing demand towards high quality content act as a major
driver boosting the growth of 12G (Standard) Solutions market. Increasing penetration
of online digital video streaming platforms including Amazon Prime, YouTube,
Netflix and so on, have been driving the shift towards high definition or high
quality video content in 4K or above, leading to rise in demand for 12G
(Standard) solutions. Since these solutions are capable of offering eight times
more bandwidth compared to traditional SDI solutions, along with simplicity of
single cable connectivity, they have been gaining wide popularity for serving
production, broadcasting or streaming of high quality content overtime. Additionally,
adoption of 12G solutions can handle high frame rates as well as deep color
4K/Ultra HD signals over a single cable, ensuring the media service providers
to deliver standard high quality content. Moreover, growing investments from
several OTT providers towards improve their platform services for meeting
growing demand for high quality or high definition video content, is also set
to drive the market demands. In April 2021, Netflix had revealed its plans of investing over $17 billion on content in 2021, as compared to
$11.8 billion in 2020, thereby fuelling the market growth for 12G (Standard)
solutions.
Increasing demand towards 12G (Standard) Solutions for serving live streaming applications drives the market growth
Increasing demand towards 12G (Standard) Solutions for serving live streaming applications can
also be considered as a major factors driving the market growth. With rise in
online video or media streaming overtime, the need for offering immersive
visual experience for the end users or audiences through use of 4K cameras have significantly impacted the need
for 12G solutions. Owing to requirement of low latency and stable connections
even during tripped or unplugged cable environments for live streaming
services, adoption of 12G SDI solutions have been growing rapidly over HDMI
ones. In April 2020, Panasonic Corporation announced
about the launch of a 4K live video
switcher, named V-UHS500 with 12G SDI compatibility. The development of this
switcher was meant to help in offering outstanding live video production
performances in the field of event staging, corporate gigs, broadcasting at
stations or live trucks, lectures on college campuses as well as conference
halls. Such factors are further meant to drive the market demand for 12G SDI
solutions for live streaming applications in the long run.
12G (Standard) Solutions Market Challenges
High costs related to its cabling impedes the market growth of 12G (Standard) Solutions
High costs associated with cabling of 12G (Standard)
Solutions act as a major factor restraining its market growth. With growing
shift towards 4K content owing to higher colour accuracy as well as high
resolution video streaming experiences, there is significant adoption of 12 SDI
solutions. In comparison to other solutions including Wi-Fi or Fiber, cost of Co-ax cables to be used in 12G (Standard) Solutions are expensive, making it a costly alternative. Compared to unshielded
twisted-pair cables, these cables incur complex manufacturing along with
coaxial connects using materials like copper and aluminum, eventually adding up
to its high price. Average price of a 12G cable equalizer, manufactured by
Semtech is around $17/unit. This further hampers its adoptability across varied
end use applications.
12G (Standard) Solutions Market Landscape
Partnerships, acquisition and R&D activities are key
strategies adopted by players in the 12G (Standard)
Solutions market. The 12G (Standard) Solutions Market top 10
companies include:
- Xilinx Inc.
- Semtech Corporation
- Altera Corporation
- Blackmagic Design Pty. Ltd.
- Belden Inc.
- OPTCORE
- Extron Electronics
- AJA Video Systems, Inc.
- PureLink
- Panasonic Corporation
Acquisitions/Technology Launches
- In July 2021, AJA Video Systems announced the launch of a new openGear Fiber to 12G-SDI Converters, having compatibility with OG-FiDO 12G openGear receiver cards, capable of supporting HDR videos.
- In September 2020, Panasonic Corporation announced the launch of KAIROS, an ultimate IT/IP platform, a switcher
which is compatible with 12G SDI and other interfaces, while providing creative
vision of live video that captivates audiences.
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