U.S Point of Use Water Treatment System Market - Forecast(2023 - 2028)

Report Code: AIR 0440 Report Format: PDF + Excel

U.S Point of Use Water Treatment System Market Overview

The U.S Point-of-Use Water Treatment Systems Market was $3.1 billion in 2021 and is estimated to reach $4.0 billion by 2027 while registering a CAGR of 4.6% during the forecast period between 2022 and 2027. Residential segment is the major end user of these systems owing to the increasing awareness among people for safe and healthy drinking water. Point-of-use water treatment systems are designed to treat small amounts of drinking water for use in the home and also in many other non-residential facilities. It’s mainly used to remove replace contaminated water with safe water for an array of purposes which mainly include drinking and washing. Various methods systems are employed for this purpose and a good number of devices are installed to enhance the capability of these system. It is estimated that there are nearly 4 billion cases of diarrhea every year, leading to 2 million deaths, across the world, with main reason being consumption of contaminated water. Water purification has become a paramount in the water supply chain and is being widely promoted by health institutes, government, NGOs and so on. Based on this evidence, the World Health Organization (WHO) promotes POU water treatment systems to make safe drinking water affordable to the 884 million people deprived of proper water supplies and the millions more drinking contaminated water. Safe drinking water is also a priority in most emergencies, when normal water supplies are disturbed due to natural disasters or outbreaks

U.S Point of Use Water Treatment System Market Report Coverage

The report “U.S Point of Use Water Treatment System Market – Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the U.S Point of Use Water Treatment System market
By Technology: Reverse Osmosis, Water Softener, Ion Exchange, Filtration (Activated Carbon Filtration, Membrane Filtration, Mechanical Filtration, Cartridge Filtration, Bio-Sand Filtration, Ultrafiltration and Others), Disinfection (Chemical Disinfection, Ozonization, UVUF Disinfection), Distillation, Air StrippingAeration and Others
By Design: Personal Bottles, Pour through filter with Pitcher, Faucet Mounted Filter with Diverter, Countertop (Counter top system connected to Sink Faucet, Counter top Manual Fill System), PlumbingUnder the Sink (Plumbed into Sink Faucet, Plumbed into Separate Tap), Replacement Filters, Flow Through Units, Water Coolers and Others
By Application : Residential, Commercial (Retail, Hospitality and Others), Institutional (Transportation Hubs, Government, Education, Others), Industrial and Healthcare
By Geography North America (U.S, Canada, Mexico), South America (Brazil, Argentina and others), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC (China, Japan India, SK, Aus and Others), and RoW (Middle east and Africa)

Key Takeaways

  • Point of use water systems are maintained at residential homes to purify water from high mineral content, bacteria, odors and others
  • Point of Use water treatment systems are installed at a single connection under kitchen counter, sink or any other area in residential houses 
  • These systems filter water at the actual point of use and they are in smaller size for less volume of water
  • Counter top units, under the sink filters, Reverse Osmosis systems are some of the POU water treatment systems used for residential purposes
  • These filters are maintained to produce drinking water whereas RO systems produce the highest quality water suitable for drinking by using advanced hyper- filtration membrane technology to purify contaminated water.

U.S Point of Use Water Treatment System Market, By Region, 2021

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U.S Point of Use Water Treatment System Market Segment Analysis – By Type

Tabletop pitcher segment is the dominant category in this market which accounted for a revenue of $745 million in 2021 and is anticipated to reach $894 million by 2027 growing at a CAGR of 3.4s%. Tabletop pitcher is the most widely used in point-of-use water treatment system market across the globe. The entire water treatments system can be stored in refrigerators or can be placed on top of the table for guests. This water pitcher are available in various colors, styles and sizes. This water treatment comes with filter life indicators that helps customers to know the changing time of filter. This filter reduces bad taste and odor linked with chemicals such as chlorine and other by products. Asia-pacific region has highly adopted table top pitcher for residential as well as non-residential applications. Dumping of industrial waste is also one of the reason for polluting the water source. Increasing industrial activities in the Asia-pacific region will increase the dumping process, thereby propelling the table top pitcher market in the region.

U.S Point of Use Water Treatment System Market Segment Analysis – By End Use Industry

Increasing water contamination has resulted in a dire need for safe and clean drinking water, which acts as one of the important factors for the market to grow. Along with that increasing awareness about the benefits of clean drinking water propels the growth of the market. Among the myriad set of devices utilized in this process, table top pitchers are the most commonly used and hold a share of 52% of the total market in 2021. Demand for these pitchers observed a noteworthy progress during the last five years owing to the augmenting water borne diseases and strict environmental regulations on the usage of proper sanitation and drinking water measures. The U.S. Environmental Protecting Agency (EPA) regulates the drinking water sources and water treatment systems by set of standards which protect public health by controlling the growth of microbial contaminants. Government initiatives have been promoting the consumption of clean drinking water and spreading awareness on necessary measures

U.S Point of Use Water Treatment System Market Segment Analysis – By Geography

The POU water treatment systems market has been penetrating into the Asian and African market due to the humongous population base and deprived supply of clean water along with negligible fresh water sources. Hence the market is foreseen to produce increased revenues as consumers are eager to make sure that they receive proper supply of water at home and other areas of use. By 2027, the market is set to witness an upsurge due to obvious benefits from these devices for being a desirable means in protecting vulnerable facilities both proactively and also in response towards an emergency related to water contamination. Asia Pacific, especially China, has been the pioneer in the innovation, manufacturing and export of a wide variety of POU water treatment systems. In the APAC region, China and Japan are the frontrunners in terms of sales. Growth in the emerging markets continues to outweigh the growth in the developed regions. Economic prospects in Asia will be molded by the growing pace of domestic macroeconomic reform. According to World Health Organization(WHO), nearly 99% of the total deaths occurred due to contamination of water is found in Asian and African regions. APAC and the Middle East along with African region are set to witness significant growth in this industry, with APAC growing at a CAGR of 8.52% while Africa is anticipated to grow at a CAGR of 12.71% followed by Middle East with a CAGR of 8.8% during the forecast period between 2022 and 2027. 

U.S Point of Use Water Treatment System Market Drivers

Rising Demand for Faucet Mounted Filter

Faucet mounted filters are connected directly to the faucet, requiring no necessity for plumbing connections. This type of water treatment systems are mounted on kitchen faucet that uses diverter to direct water through filter. Faucet mounted filters provide limited filtration as compared to expensive and versatile under sink filters. Faucet mounted filters are easy to install but are more bulky and less convenient than the under sink filter. Due to its low cost, the sales of these systems is expected to rise in the coming years, especially in developing and underdeveloped nations. Around, 783 million people don't have clean and safe water for drinking purpose, where as 1 out of every 5 death in children is due to water related diseases.

Rising Deployment in Americas Market

Americas region includes U.S., Canada, Mexico, Brazil, Argentina, Columbia among other countries. POU water treatment devices are recommended by the CDC and USEPA organizations for reducing risks of Cryptosporidium and other types of infectious agents transmitted by drinking water which is estimated to amplify the market growth over the forecast period in this region. Unsafe water, inadequate sanitation and hygiene are significant contributors to the spread of diarrhea and other diseases in major states of the region. According to the WHO, 80% of the gastrointestinal infections and the parasitic diseases and one third of the deaths are caused due to use and consumption of unsafe water which is stimulating the demand for these water treatment systems and is estimated to continue over the forecast period in this region.

U.S Point of Use Water Treatment System Market Challenges

Growing Consolidation of the Market

Water is an important input to the human body and drinking clean water has become an essential part in daily life due to increasing awareness on severity and prevalence of water-borne illness. POU water treatment systems market is fairly consolidated and encompass moderate number of regional and global companies that provide solutions to variety of end users. Most of the companies are highly technologically diverse including offerings of product substitutes. In addition, they serve the sister and parent markets like home appliances which enables them to take advantage of business unit synergies and extending the brand value to their new products. Quality and reliability are the top most consideration factors from the buyers end which is influenced by the brand image of the company. This scenario is advantageous to the existing leaders which are home appliances giants and have significant geographical presence. Considerable chunk of the offerings in this market are highly standardized which dampens the power of suppliers, however helps them to achieve economies of scale. In addition, installation and maintenance is also provided by the company thus extending their offering from core product to expanded value added solution, thus enhancing the power of supplier considering the above parameters and thereby limiting customer power.

U.S Point of Use Water Treatment System Market Landscape

The U.S Point of Use Water Treatment System market is moderately consolidated with key players are adopting strategies such as acquisition, product launches and others with the players and companies prevalent in the market. The top companies present in the market include the below.
  1. Honeywell
  2. Pentair
  3. Panasonic
  4. LG
  5. Unilever
  6. BWT
  7. Toray
  8. A.O Smith
  9. Alticor
  10. Koninklijke Philips


  1. In March 2019, Arvind Ltd. launched water components and O & M services business Kaigo where the components and spare verticals include the products and technologies used in the creation and maintenance of efficient wastewater treatment.
  2. In April 2019, Pentair plc entered an agreement to acquire U.S. water treatment equipment companies Aquion and Pelican Water Systems.

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1. U.S Point-Of-Use Water Treatment System Market - Overview
    1.1. Definitions and Scope
2. U.S Point-Of-Use Water Treatment System Market - Executive summary
    2.1. Market Revenue, Market Size and Key Trends by Company
    2.2. Key Trends by type of Application
    2.3. Key Trends segmented by Geography
3. U.S Point-Of-Use Water Treatment System Market 
    3.1. Comparative analysis
        3.1.1. Product/Service Benchmarking - Key Companies
        3.1.2. Top 5 Financials Analysis
        3.1.3. Market Value split by Key Companies
        3.1.4. Patent Analysis - Key Companies
        3.1.5. Pricing Analysis 
4. U.S Point-Of-Use Water Treatment System Market – Startup companies Scenario Premium Premium 
    4.1. Top 10 startup company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Venture Capital and Funding Scenario
5. U.S Point-Of-Use Water Treatment System Market – Industry Market Entry Scenario Premium  Premium 
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing business index
    5.3. Case studies of successful ventures
    5.4. Customer Analysis – Key Companies
6. U.S Point-Of-Use Water Treatment System Market Forces
    6.1. Drivers
    6.2. Constraints and Challenges
    6.3. Opportunities
    6.4. Porters five force model
        6.4.1. Bargaining power of suppliers
        6.4.2. Bargaining powers of customers
        6.4.3. Threat of new entrants
        6.4.4. Rivalry among existing players
        6.4.5. Threat of substitutes 
    7. U.S Point-Of-Use Water Treatment System Market -Strategic analysis
    7.1. Value chain analysis
    7.2. Market life cycle
    7.3. Distributors Analysis – Major Companies
8. U.S Point-Of-Use Water Treatment System Market - By Technology(Market Size - $Million /$Billion)
    8.1. Market Size and Market Share Analysis
    8.2. By Technology Revenue and Trend Research
    8.3. By Technology Segment Analysis
        8.3.1. Reverse Osmis
        8.3.2. Water Softener
        8.3.3. Filtration
   Membrane Filtration
   Activated Carbon Filtration
   Mechanical Filtration
   Cartridge Filtration
   Bio-Sand Filtration
        8.3.4. Ion Exchange
        8.3.5. Disinfection
   Chemical Disinfection
   UV/UF Disinfection
        8.3.6. Air Stripping/Aeration
        8.3.7. Distillation
        8.3.8. Others
9. U.S Point-Of-Use Water Treatment System Market - By Design(Market Size - $Million /$Billion)
    9.1. Market Size and Market Share Analysis
    9.2. By Design Revenue and Trend Research
    9.3. By Design Segment Analysis
        9.3.1. Personal Bottles
        9.3.2. Countertop
   Counter top system connected to Sink Faucet
   Counter top Manual Fill System
        9.3.3. Faucet Mounted Filter with Diverter
        9.3.4. Flow Through Unit
        9.3.5. Replacement Filter
        9.3.6. Pour through filter with Pitcher
        9.3.7. Plumbing/Under the Sink
   Plumbed into Separate Tap
   Plumbed into Sink Faucet
        9.3.8. Water Cooler
        9.3.9. Others
10. U.S Point-Of-Use Water Treatment System Market - By End Use Industry(Market Size -$Million / $Billion)
    10.1. Market Size and Market Share Analysis
    10.2. By End Use Industry Revenue and Trend Research
    10.3. By End Use Industry Segment Analysis
        10.3.1. Residential
        10.3.2. Commercial
        10.3.3. Industrial
        10.3.4. Institutional
   Transportation Hubs
        10.3.5. Healthcare
11. U.S Point-Of-Use Water Treatment System Market - By Geography(Market Size - $Million /$Billion)
    11.1. U.S Point-Of-Use Water Treatment System Market - U.S Segment Research
    11.2. U.S Research (Million / Billion)
        11.2.1. Segment type Size and Market Size Analysis
        11.2.2. Revenue and Trends
        11.2.3. U.S By Technology, By Design and By End Use Industry Market Size
12. U.S Point-Of-Use Water Treatment System Market - Entropy
    12.1. New product launches
    12.2. M&A's, collaborations, JVs and partnerships
13. U.S Point-Of-Use Water Treatment System Market – Industry / Segment Competition landscape Premium Premium 
    13.1. Market Share Analysis
        13.1.1. Market Share by Country - Top companies
        13.1.2. Market Share by Region- Key Companies
        13.1.3. Best Practises for companies
        13.1.4. Competition Matrix
14. U.S Point-Of-Use Water Treatment System Market - Key Company List by Country Premium Premium 
15. U.S Point-Of-Use Water Treatment System Market Company Analysis
    15.1. Market Share, Company Revenue, Products, M&A, Developments
    15.2. Honeywell
    15.3. Pentai
    15.4. Panasonic
    15.5. A.O Smith
    15.6. LG
    15.7. BWT
    15.8. Toray
    15.9. Unilever
    15.10. Alticor
    15.11. Koninklijke Philips
"*Financials would be provided on a best efforts basis for private companies