Digital Badges Market - Industry Analysis, Market Size, Share, Trends,Application Analysis, Growth and Forecast 2019 - 2024

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 Digital Badges Market size set to grow at a CAGR of 19.4% during the forecast period 2020-2025, estimated to reach $292.2 million by 2025. Digital badges are popularly known as ebadges or singularly as ebadge, indicates skill earned in a learning environment. The growth in the adoption of online learning by the employees to build professional development along with awareness of people about the recognition of learning accomplishments through digital credentials is projected to propel the growth of the digital badges industry.

Key Takeaways

North America dominates the digital badges market share owing to increasing demand from educational institutions and corporations. They provide these electronic badges as a reward to the candidates, which replicates their engagement with educational networks in learning and developing emerging technology. 
The growing prominence of academic institutions because of the strong government support in developed countries to provide online learning services and certification is likely to aid in the digital badges market growth in respective regions.
Increasing integration of platform offering digital certification as it is beneficial in virtual and online learning environments, which capture the learning path and history and contribute to the growth of the digital badges market.

Offering- Segment Analysis

The platform segment occupied the largest share in the global digital badges market size in 2018. The rise in the integration of the platform with the existing Learning Management Systems (LMS)is anticipated to be the major driving factor which is boosting the share of platform offering in the digital badges market. This is also driven by the implementation of many platforms’shareability feature by the End users as it enables the learner to share badges to different social networks and over emails as email signatures; embed them in websites; and integrate with the virtual learning environments, ePortfolio, blogs, and curriculum vitae.

End-User- Segment Analysis

Academic segment has been elevating as the primary market for digital badges. This is largely due to increase in promoting credentials as a way for teachers and interested candidates to gain professional learning in discrete topics using varied practices. Additionally, government support to universities and educational institutions is paving a way to leveraging innovative developments in education technology which involve more students. This, in turn, expands the presence of these educational trusts internationally and also avoid campus congestion.  Moreover, the digital badging initiative in academic institutions is getting off the ground, and will further enhance the future career of students. This is thereby driving digital badges market demand during the forecast period.

Geography- Segment Analysis

North America dominated the digital badges market share, accounts for more than 40%, followed by Europe and APAC. This is because of the increasing number of collaborations among educational institutions and rapid technological advancements. Furthermore, growing demand for specific skills among individuals and their footsteps towards adopting authentic digital badges will drive the market. An increase in the presence of the number of firms that make use of the digital badge technology is also fuelling the digital badges market growth. 

Drivers –Digital BadgesIndustry Outlook
Predominance of online education

Rapid pace transformation in the online education industry is visible through the mounting adoption rate of social and digital learning. Digital badges are setting up a benchmark in online education. As of now, many online educational providers, especially in the U.S. and Europe, are providing digital badges as a token of course completion. In addition to this, these badges are not only motivating the learners but also assisting in the creation of a competitive environment for skills accomplishment in the education industry.

Mandate of employee’s professional development in this contemporary world

Companies are showcasing their interest in enhancing the professional development of their employees by investing a significant amount into educational training initiatives. Majorly companies such as IBM, SAS, Oracle, and SAP have launched professional development programs to engage the employees in aprocess of continuous learning and development. For this, the digital badge system stands as an ideal solution in recognizing the employee skills in a transparent manner, which helps for professional development.

Challenges – Digital BadgesIndustry
Budget Constraints in Implementing Digital Badges

Lack of IT infrastructure in developing countries hampers the growth of digital badges in educational institutions. For instance, it is evident in Africa, lack of proper IT infrastructures and connectivity solutions resulted in imposing a restriction to adapting digital badges. Budget constraints to implement digital learning solutions in educational institutions are acting as a limitation of the digital badges market. The state budget in the developing countries of APAC which is allocated to educational technologies is not sufficient to satisfy the increasing demand for online learning. Therefore, these factors are representing the challenges to adopt and implement digital solutions. 

MarketLandscape

Service launches, acquisitions, and partnerships are key strategies adopted by players in the digital badges market. In 2018, the market of digital badges has been consolidated by the top eight players accounting for more than 55% of the share. Accredible, Badge List, Badge Craft, Be Badges, Concentric Sky, Credly Inc., Discendum Ltd EbizOn, Nocti Business Solutions, and Portfolium Inc. are Digital Badges top 10 companies. 

Acquisitions/Partnerships
  • In June 2018, Credly Inc. acquired Pearson’s Acclaimby funding an amount of $11.1 million to manage and issue digital badges. It is aimed to provide an open badge service which supports academic institutions and professional organization to issue digital credentials.
  • In February 2018, Naylor Association Solutions announced a partnership with Credly Inc., a digital credential service provider. The goal of this partnership is to deliver an optimal solution for managing, tracking, and issuing digital credentials, particularly in Naylor’s Career Center solution. For this, Credly helps to verify member skills and competencies, distribution of secured digital credentials & open badges, along with gain knowledge regarding data and insights in an organization. 

1. Digital Badges Market - Overview
        1.1 Definitions and Scope
2. Digital Badges Market - Executive summary
        2.1 Market Revenue, Market Size and Key Trends by Company
        2.2 Key Trends by type of Application
        2.3 Key Trends segmented by Geography
3. Digital Badges Market
        3.1 Comparative analysis
            3.1.1 Product Benchmarking - Top 10 companies
            3.1.2 Top 5 Financials Analysis
            3.1.3 Market Value split by Top 10 companies
            3.1.4 Patent Analysis - Top 10 companies
            3.1.5 Pricing Analysis
4. Digital Badges Market - Startup companies Scenario Premium
        4.1 Top 10 startup company Analysis by
            4.1.1 Investment
            4.1.2 Revenue
            4.1.3 Market Shares
            4.1.4 Market Size and Application Analysis
            4.1.5 Venture Capital and Funding Scenario
5. Digital Badges Market - Industry Market Entry Scenario Premium
        5.1 Regulatory Framework Overview
        5.2 New Business and Ease of Doing business index
        5.3 Case studies of successful ventures
        5.4 Customer Analysis - Top 10 companies
6. Digital Badges Market Forces
        6.1 Drivers
        6.2 Constraints
        6.3 Challenges
        6.4 Porters five force model
            6.4.1 Bargaining power of suppliers
            6.4.2 Bargaining powers of customers
            6.4.3 Threat of new entrants
            6.4.4 Rivalry among existing players
            6.4.5 Threat of substitutes
7. Digital Badges Market -Strategic analysis
        7.1 Value chain analysis
        7.2 Opportunities analysis
        7.3 Product life cycle
        7.4 Suppliers and distributors Market Share
8. Digital Badges Market - By Offering (Market Size -$Million / $Billion)
8.1 Platform 
8.2 Services 
9. Digital Badges - By End-User (Market Size -$Million / $Billion)
9.1 Academic
9.1.1 K-12
9.1.2 Higher Education
9.2 Corporate
9.2.1 Small & Medium-Sized Enterprises
9.2.2 Large Enterprises
10. Digital Badges- By Geography (Market Size -$Million / $Billion)
10.1 Digital Badges Market - North America Segment Research
10.2 North America Market Research (Million / $Billion)
10.2.1 Segment type Size and Market Size Analysis
10.2.2 Revenue and Trends
10.2.3 Application Revenue and Trends by type of Application
10.2.4 Company Revenue and Product Analysis
10.2.5 North America Product type and Application Market Size
10.2.5.1 U.S
10.2.5.2 Canada
10.2.5.3 Mexico
10.2.5.4 Rest of North America
10.3 Digital Badges- South America Segment Research
10.4 South America Market Research (Market Size -$Million / $Billion)
10.4.1 Segment type Size and Market Size Analysis
10.4.2 Revenue and Trends
10.4.3 Application Revenue and Trends by type of Application
10.4.4 Company Revenue and Product Analysis
10.4.5 South America Product type and Application Market Size
10.4.5.1 Brazil
10.4.5.2 Venezuela
10.4.5.3 Argentina
10.4.5.4 Ecuador
10.4.5.5 Peru
10.4.5.6 Colombia
10.4.5.7 Costa Rica
10.4.5.8 Rest of South America
10.5 Digital Badges- Europe Segment Research
10.6 Europe Market Research (Market Size -$Million / $Billion)
10.6.1 Segment type Size and Market Size Analysis
10.6.2 Revenue and Trends
10.6.3 Application Revenue and Trends by type of Application
10.6.4 Company Revenue and Product Analysis
10.6.5 Europe Segment Product type and Application Market Size
10.6.5.1 U.K
10.6.5.2 Germany
10.6.5.3 Italy
10.6.5.4 France
10.6.5.5 Netherlands
10.6.5.6 Belgium
10.6.5.7 Denmark
10.6.5.8 Spain
10.6.5.9 Rest of Europe
10.7 Digital Badges - APAC Segment Research
10.8 APAC Market Research (Market Size -$Million / $Billion)
10.8.1 Segment type Size and Market Size Analysis
10.8.2 Revenue and Trends
10.8.3 Application Revenue and Trends by type of Application
10.8.4 Company Revenue and Product Analysis
10.8.5 APAC Segment - Product type and Application Market Size
10.8.5.1 China
10.8.5.2 Australia
10.8.5.3 Japan
10.8.5.4 South Korea
10.8.5.5 India
10.8.5.6 Taiwan
10.8.5.7 Malaysia
10.8.5.8 Hong kong
10.8.5.9 Rest of APAC
10.9 Digital Badges - Middle East Segment and Africa Segment Research
10.10 Middle East & Africa Market Research (Market Size -$Million / $Billion)
10.10.1 Segment type Size and Market Size Analysis
10.10.2 Revenue and Trend Analysis
10.10.3 Application Revenue and Trends by type of Application
10.10.4 Company Revenue and Product Analysis
10.10.5 Middle East Segment Product type and Application Market Size
10.10.5.1 Israel
10.10.5.2 Saudi Arabia
10.10.5.3 UAE
10.10.6 Africa Segment Analysis
10.10.6.1 South Africa
10.10.6.2 Rest of Middle East & Africa
11. Digital Badges Market - Entropy
11.1 New product launches
11.2 M&A s, collaborations, JVs and partnerships
12. Digital Badges Market - Industry / Segment Competition landscape Premium
12.1 Market Share Analysis
12.1.1 Market Share by Country- Top companies
12.1.2 Market Share by Region- Top 10 companies
12.1.3 Market Share by type of Application - Top 10 companies
12.1.4 Market Share by type of Product / Product category- Top 10 companies
12.1.5 Market Share at global level - Top 10 companies
12.1.6 Best Practises for companies
13. Digital Badges Market - Key Company List by Country Premium
14. Digital Badges Market Company Analysis
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Accredible
14.3 Accreditrust
14.4 Badge List
14.5 Badgecraft
14.6 Basno
14.7 Be Badges
14.8 Bestr
14.9 Concentric Sky
14.10 Credly
14.11 Discendum
14.12 EbizOn
14.13 Forall Systems
14.14 LearningTimes
14.15 Nocti Business Solutions
14.16 Portfolium
14.17 Professional Examination Service
14.18 Youtopia
14.19 Company 18
14.20 Company 19 & More
*Financials would be provided on a best efforts basis for private companies
15. Digital Badges Market - Appendix
15.1 Abbreviations
15.2 Sources
16. Digital Badges Market - Methodology
16.1 Research Methodology
16.1.1 Company Expert Interviews
16.1.2 Industry Databases
16.1.3 Associations
16.1.4 Company News
16.1.5 Company Annual Reports
16.1.6 Application Trends
16.1.7 New Products and Product database
16.1.8 Company Transcripts
16.1.9 R&D Trends
16.1.10 Key Opinion Leaders Interviews
16.1.11 Supply and Demand Trends

LIST OF TABLES

1.Global Market By End-User Market 2019-2024 ($M)
1.1 Academic Market 2019-2024 ($M) - Global Industry Research
1.1.1 K-12 Market 2019-2024 ($M)
1.1.2 Higher Education Market 2019-2024 ($M)
1.2 Corporate Market 2019-2024 ($M) - Global Industry Research
1.2.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M)
1.2.2 Large Enterprises Market 2019-2024 ($M)
2.Global Market By End-User Market 2019-2024 (Volume/Units)
2.1 Academic Market 2019-2024 (Volume/Units) - Global Industry Research
2.1.1 K-12 Market 2019-2024 (Volume/Units)
2.1.2 Higher Education Market 2019-2024 (Volume/Units)
2.2 Corporate Market 2019-2024 (Volume/Units) - Global Industry Research
2.2.1 Small & Medium-Sized Enterprises Market 2019-2024 (Volume/Units)
2.2.2 Large Enterprises Market 2019-2024 (Volume/Units)
3.North America Market By End-User Market 2019-2024 ($M)
3.1 Academic Market 2019-2024 ($M) - Regional Industry Research
3.1.1 K-12 Market 2019-2024 ($M)
3.1.2 Higher Education Market 2019-2024 ($M)
3.2 Corporate Market 2019-2024 ($M) - Regional Industry Research
3.2.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M)
3.2.2 Large Enterprises Market 2019-2024 ($M)
4.South America Market By End-User Market 2019-2024 ($M)
4.1 Academic Market 2019-2024 ($M) - Regional Industry Research
4.1.1 K-12 Market 2019-2024 ($M)
4.1.2 Higher Education Market 2019-2024 ($M)
4.2 Corporate Market 2019-2024 ($M) - Regional Industry Research
4.2.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M)
4.2.2 Large Enterprises Market 2019-2024 ($M)
5.Europe Market By End-User Market 2019-2024 ($M)
5.1 Academic Market 2019-2024 ($M) - Regional Industry Research
5.1.1 K-12 Market 2019-2024 ($M)
5.1.2 Higher Education Market 2019-2024 ($M)
5.2 Corporate Market 2019-2024 ($M) - Regional Industry Research
5.2.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M)
5.2.2 Large Enterprises Market 2019-2024 ($M)
6.APAC Market By End-User Market 2019-2024 ($M)
6.1 Academic Market 2019-2024 ($M) - Regional Industry Research
6.1.1 K-12 Market 2019-2024 ($M)
6.1.2 Higher Education Market 2019-2024 ($M)
6.2 Corporate Market 2019-2024 ($M) - Regional Industry Research
6.2.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M)
6.2.2 Large Enterprises Market 2019-2024 ($M)
7.MENA Market By End-User Market 2019-2024 ($M)
7.1 Academic Market 2019-2024 ($M) - Regional Industry Research
7.1.1 K-12 Market 2019-2024 ($M)
7.1.2 Higher Education Market 2019-2024 ($M)
7.2 Corporate Market 2019-2024 ($M) - Regional Industry Research
7.2.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M)
7.2.2 Large Enterprises Market 2019-2024 ($M)

LIST OF FIGURES

1.US Digital Badges Market Revenue, 2019-2024 ($M)
2.Canada Digital Badges Market Revenue, 2019-2024 ($M)
3.Mexico Digital Badges Market Revenue, 2019-2024 ($M)
4.Brazil Digital Badges Market Revenue, 2019-2024 ($M)
5.Argentina Digital Badges Market Revenue, 2019-2024 ($M)
6.Peru Digital Badges Market Revenue, 2019-2024 ($M)
7.Colombia Digital Badges Market Revenue, 2019-2024 ($M)
8.Chile Digital Badges Market Revenue, 2019-2024 ($M)
9.Rest of South America Digital Badges Market Revenue, 2019-2024 ($M)
10.UK Digital Badges Market Revenue, 2019-2024 ($M)
11.Germany Digital Badges Market Revenue, 2019-2024 ($M)
12.France Digital Badges Market Revenue, 2019-2024 ($M)
13.Italy Digital Badges Market Revenue, 2019-2024 ($M)
14.Spain Digital Badges Market Revenue, 2019-2024 ($M)
15.Rest of Europe Digital Badges Market Revenue, 2019-2024 ($M)
16.China Digital Badges Market Revenue, 2019-2024 ($M)
17.India Digital Badges Market Revenue, 2019-2024 ($M)
18.Japan Digital Badges Market Revenue, 2019-2024 ($M)
19.South Korea Digital Badges Market Revenue, 2019-2024 ($M)
20.South Africa Digital Badges Market Revenue, 2019-2024 ($M)
21.North America Digital Badges By Application
22.South America Digital Badges By Application
23.Europe Digital Badges By Application
24.APAC Digital Badges By Application
25.MENA Digital Badges By Application
26.Credly, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Accredible, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Professional Examination Service, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Discendum, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Portfolium, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Accreditrust, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Badge List, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Badgecraft, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Basno, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Be Badges, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Bestr, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Concentric Sky, Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.EbizOn, Sales /Revenue, 2015-2018 ($Mn/$Bn)
39.Forall Systems, Sales /Revenue, 2015-2018 ($Mn/$Bn)
40.LearningTimes, Sales /Revenue, 2015-2018 ($Mn/$Bn)
41.Nocti Business Solutions, Sales /Revenue, 2015-2018 ($Mn/$Bn)
42.Youtopia, Sales /Revenue, 2015-2018 ($Mn/$Bn)