Mobile Content Management Market By Deployment (On-premise, Cloud), By Organization Size (Small & medium enterprises, Large enterprises), By Organization Size (Multi-channel content delivery, Content access control, Specialized templating system, Location-based content delivery, Others), By End user (Banking, Financial Services, & Insurance, Aerospace & Defense, Healthcare, Government & Public Sector, IT & Telecom, Retail, Education, Manufacturing, Energy, Others) - Global Opportunity Analysis & Industry Forecast, 2022-2027

Mobile Content Management Market Overview

The Mobile Content Management Market size is forecast to reach US$ 11.6 billion by 2027, growing at a CAGR of 22.5% from 2022 to 2027. A mobile content management system is an operating system that is capable of storage, modification, and delivery of digital content over mobile devices. High adoption of mobile devices and change in the workforce structure of the organizations has created the demand for mobile content management systems. This system primarily serves the purposes of unified endpoint management, content access control, identity management, a global positioning system (GPS) location-based content delivery, and many more. The application of mobile content management is found in various sectors like BFSI, education, retail, manufacturing, healthcare, education, and others. Moreover, the surge in the usage of IoT, Artificial Intelligence (AI) and bring your own device (BYOD) at the workplaces tend to expand in the future driving this market. However, there are many challenges such as content security issues and data leakage protection that persist on the path. 

Mobile Content Management Market Report Coverage

The report: “Mobile Content Management Industry Outlook – Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the mobile content management industry.

Key Takeaways

• The cloud deployment segment held the largest Mobile Content Management Market share in the market segmented by deployment in 2021. This is attributed to the flexibility, less maintenance, less workforce, and convenience to the enterprises with ease of integration by cloud deployment
• The IT and Telecom segment in the Mobile Content Management Market segmented by end-user held the largest share, in 2021. This is due to the increasing demand for digital solutions to manage content efficiently with time-saving technologies. 
• North America market held the largest share in terms of revenue with 30%, in 2021. This high revenue share can be attributed to the advancements in IT technologies, increasing demand in various industries, rising adoption of digitization, and awareness among the employees and organizations for mobile content management. 
• The ever-growing data within the organizations and the COVID-19 pandemic led to the growth in the remote working and BYOD culture. In order to secure and control the files and information shared over the networks, a mobile content management system is essential which helps the market growth during the forecast period 2022-2027. 

Mobile Content Management Market Value Share, By Geography, 2021 (%)

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Mobile Content Management Market Segment Analysis- By Organization Size

The Mobile Content Management Market by organization has been segmented into “Small and medium enterprises” and “large enterprises”. Small and medium enterprises held the largest share of around 60%, in 2021. Employees tend to use multiple devices to share files and information at the workplace. This may lead to a tendency of using cloud-based file sync, store, and share services, exposing company data to multiple data security threats. In 2020, Verizon’s Mobile Security Index 2020 Report found that 39% of organizations suffered a security compromise involving a mobile device. Small and medium enterprises (SMEs) face greater challenges with a limited budget and require better methods to resolve complex problems for cost optimization of their business operations. The adoption of these platforms is especially high as they help them work efficiently with the limited workforce to become profitable. In 2019, research from the Bitglass threat research group found that 85% of organizations already enable bring your own device (BYOD) environments for both employees and partners due to the COVID-19 pandemic. In 2019, a research by Bitglass Inc. also sought to uncover the state of BYOD security across modern enterprises. The study found that 61% of organizations are worried about data leakage, 53% are concerned with unauthorized data access, and 51% feel threatened by malware infecting unmanaged devices. Thus, the small and medium enterprises if faced with the loss of data can lead to financial loss as well hence the use of a mobile content management system is essential for them. 

Mobile Content Management Market Segment Analysis- By End User

Mobile Content Management Market Segment Analysis- By Geography

The smart process application market by geography is segmented into North America, Europe, Asia-Pacific (APAC), South America, and the rest of the world (RoW). North America market dominated the global manufacturing analytics market share with 30% of the total market size in 2021, and is projected to grow further during the forecast period 2022-2027. The COVID-19 pandemic led to use of IoT technology, AI-based remote working models, and bring your own device culture (BYOD) culture which contributed to the growth of the Mobile Content Management Market. In addition to this, the advent of Industry 4.0, with innovations in the IT infrastructure and 5G networks has also fuelled the growth of this market. North America also has prominent vendors and customers with the financial potential to implement the mobile content management system. In 2020, a report by Cisco Systems Inc., 69% of IT decision-makers in the US believes BYOD is a good thing. Hence, it can be concluded that IT leaders consider BYOD is a positive move for their organization. All the factors mentioned above assist this market to grow further in North America.

Mobile Content Management Market Drivers

The rise in the use of artificial intelligence, machine learning and bring your own device technologies has fostered the growth of the Mobile Content Management Market.

The increasing content access from mobile devices owing to the rising bring your own device trend (BYOD) has driven the mobile content management system market growth. Mobile content management offers other features, such as editing the files stored on the cloud in collaboration with others who also have access to it. It usually has a central content repository, which basically means all the information is stored in one place. A comprehensive unified endpoint management (UEM) solution with BYOD capabilities can not only secure applications and data on a personal device but also provide AI, analytics, and mobile threat defense. The technologies like AI and ML are witnessing a steep increase due to the pandemic which pushed the requirement for remote working and access driving further the market of content management. It helps to efficiently manage the data using AI and ML technologies to derive precise insights based on the data. In 2019, a Gartner survey estimated that roughly 65% of enterprises will adopt mobile management solutions in the future. Thus, the onset of AI-driven technologies and remote working culture due to the pandemic is driving the Mobile Content Management Market. 

The aim to reduce paperwork for better environmental sustainability in the business has also fuelled the need for mobile content management systems.

The rising awareness of environmental concerns and sustainability is forcing organizations to move towards digital management solutions. Paperless solutions are build to reduce paperwork for environment conservation as well as to increase ease of access. Also, the mobile content management software is predicted to drive the market during the forecast period. The application of mobile content management software in various end-user industries ranging from healthcare, banking, education, defense, and various others is expected to drive the market as these industries have a large amount of content available which is growing rapidly over the decade. In 2019, as per a Gartner report, an average of 4 weeks is lost each year waiting on misfiled, mislabeled, untracked, or lost documents. Also, pulp and paper are the third largest industrial polluter of air, water, and land in both Canada and the United States, and release well over 100 million kg of toxic pollution each year according to the ‘paperless projects’ reports. In 2019, According to the Environmental Protection Agency, just looking for paper files can take as much as 40% of an office worker’s time. In 2021, according to the Forbes report, approximately 26% of waste dumped in landfill sites is discarded paper and paperboard which creates methane gas; 25 times as toxic as carbon dioxide. Hence, organizations working towards green solutions and raising awareness among people along with the need for remote working have all together fuelled the adoption of mobile content management systems. 

Mobile Content Management Market Challenges

Many organizations do not possess mobile-friendly integration technology for Mobile Content management systems

Most of the companies lack the mobile-friendly platforms to integrate with mobile content management systems. The advanced mobile platform allows for easy integration with other platforms, allowing users to take action on multiple devices. As such an omni-channel experience becomes increasingly demanded by consumers, businesses will need to develop mobile sites and apps that integrate with the rest of their online presence. As such, the ability to integrate with any device or platform will become an increasingly important advantage for mobile applications. Crucial elements of essential mobile integration technology include push notifications, geo-targeting, app development capabilities and cross-platform connection. In addition, successfully integratable mobile apps will have back-end services used by different devices so that data is shared, a library of application extensions that allow you to meet varying levels of complexity in integration. In 2021, as per PwC report, only 22% of companies are providing mobile experience for work applications and data Thus, before adopting a mobile content management it is essential for the organization to upgrade to mobile friendly integration technologies. 

Mobile Content Management Industry Outlook

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the Mobile Content Management Market. The Mobile Content Management Market top 10 companies include:

• CA Technologies
• Citrix Systems Inc.
• Mobileiron
• SAP SE
• Symantec Corporation
• Alfresco Software, Inc.
• Good Technology
• SOTI Inc.
• Huawei
• Sophos 

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