U.S. Energy Drinks Market - Forecast(2022 - 2027)

Report Code: FBR 28902 Report Format: PDF + Excel

U.S. Energy Drinks Market Overview

U.S. Energy Drinks Market size is estimated to reach $17.2 billion by 2026, growing at a CAGR of 6.9% during the forecast period 2021-2026. Energy drinks are beverages that usually contain caffeine, sugar, and supplements, such as vitamins and carnitine, and are promoted as products capable of enhancing physical performance and mental alertness. Energy drinks are one of the most popular dietary supplements consumed by teens and young adults in the country. Energy drinks are increasingly being adopted among the millennial population owing to the rise in marketing campaigns in the country. The increase in the demand for various energy drinks and sports drinks without any artificial sweeteners, rise in the shift towards energy drinks made with herbal extracts owing to the increasing awareness about its health benefits, growing investment by the key players to expand their presence in the country, and the rise in the demand for energy drinks made with taurine amino acids are the factors that are set to drive the growth of the U.S. Energy Drinks Market for the period 2021-2026.

Report Coverage

The report: “U.S. Energy Drinks Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the U.S. Energy Drinks Market.
By Type: Alcoholic and Non-Alcoholic.
By Product Type: Drinks, Shots, and Mixers.
By Distribution Channel: Online Channels, Supermarkets/Hypermarkets, Convenience Stores, and Others.

Key Takeaways

  • The growing adoption of energy drinks made with herbal extracts and taurine amino acids is driving the Non-Alcoholic segment. However, the rise in the availability of substitutes is one of the major factors that is said to reduce the growth of the U.S. Energy Drinks Market.
  • The rise in the demand for various energy drinks and sports drinks without any artificial sweeteners in supermarkets is driving the Supermarkets/Hypermarkets segment.
  •  Detailed analysis on the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the U.S. Energy Drinks Market report.

    U.S. Energy Drinks Market: Market Share (%) By Distribution Channel, 2020

    U.S. Energy Drinks Market: Market Share
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U.S. Energy Drinks Market Segment Analysis - By Type

The U.S. Energy Drinks Market based on the Type can be further segmented into Alcoholic and Non-Alcoholic. The Non-Alcoholic segment held the largest share in 2020 and is also estimated to be the fastest-growing segment with a CAGR of 7.2% over the period 2021-2026. This growth is owing to the factors such as the increase in the adoption of energy drinks made with herbal extracts and taurine amino acids in the country and the growing advertising campaigns by the key players to attract consumers in the country. The rise in the investments by the key players to develop non-alcoholic energy drinks with innovative flavors is driving the growth of the U.S. Energy Drinks Market. The Alcoholic segment held the second-largest share in 2020 owing to the factors such as the growing demand for alcoholic energy drinks among the young population and the rise in the consumption of alcoholic energy drinks in urban areas in the country.

U.S. Energy Drinks Market Segment Analysis - By Distribution Channel

The U.S. Energy Drinks Market based on the Distribution Channel can be further segmented into Online Channels, Supermarkets/Hypermarkets, Convenience Stores, and Others. The Supermarkets/Hypermarkets segment held the largest share in 2020 owing to the factors such as the increase in the demand for various energy drinks and sports drinks without any artificial sweeteners in supermarkets and the rise in the investment by the key players. The easy availability of choice of flavor and trustworthiness in the supermarkets is driving the growth of the U.S. Energy Drinks Market. The Online Channels segment is estimated to be the fastest-growing segment with a CAGR of 7.4% over the period 2021-2026. This growth is owing to the factors such as the rise in the demand for energy drinks made of herbal extracts and taurine among the young population in online channels, growing inclination towards a sedentary lifestyle, and advancements in technology.

U.S. Energy Drinks Market Drivers

The Rise in the Adoption of Herbal Extracts in Energy Drinks

The young consumers in the country are increasingly shifting towards energy drinks made with herbal extracts owing to the growing awareness about its health benefits, such as enhanced energy, alertness, concentration, and mental performance. The key players are also focusing on developed various energy drinks with organic herbal extracts, which is further propelling the growth of the U.S. Energy Drinks Market.

Increase in the Popularity of Energy Drinks among the Millennial Population

Energy drinks made with natural sweeteners, taurine amino acids, and herbal extracts are extensively gaining popularity among the millennial population in the United States owing to the rise in the marketing campaigns that are mainly directed towards the young population. These advertising campaigns are enhancing consumer expectations about the benefits of various energy drinks in the country, which is one of the major factors driving the growth of the U.S. Energy Drinks Market.

U.S. Energy Drinks Market Challenges

The Rise in the Availability of Substitutes

The key players in the market are increasing their investment to carry out various research and development activities for launching high-quality energy drinks without any artificial sweeteners. However, the rise in the availability of substitutes, such as packaged juices and malted health drinks is one of the major factors that is estimated to reduce the growth of the U.S. Energy Drinks Market.

U.S. Energy Drinks Market Competitive Landscape:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the U.S. Energy Drinks Market. Key companies of this market are PepsiCo Inc, Monster Beverage Corporation, Rockstar Inc, Red Bull GmbH, Arizona Beverages, Living Essentials LLC, GURU Organic Energy Corp, Taisho Pharmaceutical Co Ltd, Xyience Energy, and National Beverage Corp among others.

Expansions/Product Launches:

  • In May 2021, GURU Organic Energy Corp has launched a plant-based energy drink yerba mate in the U.S. Market to meet the growing demand of customers who are looking for healthy alternatives in the energy drink sector.
  • In March 2021, PepsiCo Inc has launched a line of energy drinks called Mtn Dew Rise Energy for morning consumers in the United States to meet the growing demand for non-alcoholic beverages in the energy drink sector in the country.

Relevant Links:

Report Code: CPR 0025

Report Code: CPR 0021

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1. U.S. Energy Drinks Market - Overview
    1.1 Definitions and Scope
2. U.S. Energy Drinks Market - Executive Summary
    2.1 Market Revenue and Key Trends by Company
    2.2 Key trends by Type
    2.3 Key trends by Distribution Channel
3. U.S. Energy Drinks Market – Comparative Analysis
    3.1 Product Benchmarking – Key Companies
    3.2 Financial Analysis – Key Companies
    3.3 Market Value Split by Key Companies
    3.4 Patent Analysis – Key Companies
    3.5 Pricing Analysis
4. U.S. Energy Drinks Market - Startup Companies Scenario Premium
    4.1 Key Startup Company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Venture Capital and Funding Scenario
5. U.S. Energy Drinks Market – Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. U.S. Energy Drinks Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. U.S. Energy Drinks Market – Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. U.S. Energy Drinks Market – By Type(Market Size –$Million/$Billion)
    8.1 Alcoholic
    8.2 Non-Alcoholic
9. U.S. Energy Drinks Market – By Product Type(Market Size –$Million/$Billion)
    9.1 Drinks
    9.2 Shots
    9.3 Mixers
10. U.S. Energy Drinks Market – By Distribution Channel(Market Size –$Million/$Billion)
    10.1 Online Channels
    10.2 Supermarkets/Hypermarkets
    10.3 Convenience Stores
    10.4 Others
11. U.S. Energy Drinks Market - Entropy
12. U.S. Energy Drinks Market – Industry/Segment Competition Landscape Premium
    12.1 Market Share Analysis
        12.1.1 Competition Matrix
        12.1.2 Best Practices for Companies
13. U.S. Energy Drinks Market Company Analysis
    13.1 Company 1
    13.2 Company 2
    13.3 Company 3
    13.4 Company 4
    13.5 Company 5
    13.6 Company 6
    13.7 Company 7
    13.8 Company 8
    13.9 Company 9
    13.10 Company 10
"*Financials for private companies would be provided on a best efforts basis”.

LIST OF TABLES

LIST OF FIGURES

1.US U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
2.Canada U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
3.Mexico U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
4.Brazil U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
5.Argentina U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
6.Peru U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
7.Colombia U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
8.Chile U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
9.Rest of South America U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
10.UK U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
11.Germany U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
12.France U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
13.Italy U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
14.Spain U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
15.Rest of Europe U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
16.China U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
17.India U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
18.Japan U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
19.South Korea U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
20.South Africa U.S. Energy Drinks Market Revenue, 2019-2024 ($M)
21.North America U.S. Energy Drinks By Application
22.South America U.S. Energy Drinks By Application
23.Europe U.S. Energy Drinks By Application
24.APAC U.S. Energy Drinks By Application
25.MENA U.S. Energy Drinks By Application
26.Red Bull GmbH, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Taisho Pharmaceutical Co Ltd., Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.PepsiCo. Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Monster Energy, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Rockstar, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Lucozade Ribena Suntory, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Coca Cola Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Amway, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Arizona Beverages, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Xyience Energy, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.HIBALL ENERGY, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.SAMBAZON, Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.Steaz, Sales /Revenue, 2015-2018 ($Mn/$Bn)
39.RUNA, Sales /Revenue, 2015-2018 ($Mn/$Bn)
40.National Beverage Corp., Sales /Revenue, 2015-2018 ($Mn/$Bn)
41.Scheckter's Organic, Sales /Revenue, 2015-2018 ($Mn/$Bn)
42.Dr Pepper Snapple Group, Sales /Revenue, 2015-2018 ($Mn/$Bn)
43.Celsius Holdings, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
44.Zipfizz, Sales /Revenue, 2015-2018 ($Mn/$Bn)
45.Vital Pharmaceuticals Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
46.American Body Building Products, LLC, Sales /Revenue, 2015-2018 ($Mn/$Bn)
47.Hype Energy, Sales /Revenue, 2015-2018 ($Mn/$Bn)
48.GURU Organic Energy Drink, Sales /Revenue, 2015-2018 ($Mn/$Bn)