U.S. Relaxation Beverages Market - Industry Analysis, Market Size, Share, Trends, Growth And Forecast 2021 - 2026

Report Code: FBR 55311 Report Format: PDF + Excel (Delivery in 48 Hrs)

U.S. Relaxation Beverages Market Overview

U.S. Relaxation Beverages Market size is estimated at $250 million in 2020, projected to grow at a CAGR of 12.2% during the forecast period 2021-2026. Relaxations drinks are a blend of various herbs, amino acids, botanicals, vitamin that are traditionally been used individually as calming agents. Relaxation drinks are first attempt to combine these ingredients in a liquid form and then both package and sell these drinks as on-the-go stress solutions. They are clinically proven to relieve stress, anxiety and improve sleep. It consists of ingredients that only exists in nature, these relaxation beverages are mixed with lightly carbonated drinks with specific tastes. 
The five most common ingredients are valerian root, theanine, 5-HTP, GABA and melatonin are the five most common ingredients. Each of these has been used in treatment of anxiety, and some are also used to improve sleep. For example, valerian root is a herb used to correct insomnia, it also decreases anxiety and nervousness. Theanine as described is naturally present in black tea that helps to generate calming brain waves to relieve anxiety. GABA is a neurotransmitter that increases peace of mine and finally, melatonin is commonly used to help patients sleep and enhance REM sleep. Growing demand for products that relieve stress and promotes sleep across the country are the factors driving the market. However, relaxation beverages come at a higher price when compared to other beverages and is likely to hamper the market's growth.

Report Coverage

The report: “U.S. Relaxation Beverages Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the U.S. Relaxation Beverages Market. 
By Product Type: Relaxation Drinks, Relaxation Mixes, and Relaxation Shots 
By Application: Insomnia, Anxiety and Others
By Distribution Channel: Super Markets, Hyper Markets, E-Commerce sites
By Geography: New York, California, Texas, Florida, Washington and Rest of U.S.

Key Takeaways

  • Based on state Texas Market accounted for the XX% revenue share in 2020 and it is predicted to dominate during the forecast period 2021-2026 owing to the high demand for Relaxation Drinks in this region. 
  • High disposable income spent on luxury products such as relaxation drinks coupled with increasing health awareness, has led to increasing consumption.
  • The rise in chronic stress among millennials is boosting the demand for relaxation drinks in the U.S.
  • Detailed analysis on the Strength, Weakness and Opportunities of the prominent players operating in the market is provided in the U.S. Relaxation Beverages Market.

U.S. Relaxation Beverages Market Segment Analysis - By Product Type

Based on Product type, U.S. Relaxation Beverages Market is segmented into Relaxation Drinks, Relaxation Mixes and Relaxation Shots. Relaxation Drinks accounts for the largest market share owing its ease of consumption and wide availability. These are also available in various flavours, while other types of products offer very less varieties of flavours however Relaxations mixes is poised to be the fastest-growing segment and is anticipated to grow at 14.6% CAGR as they blend with other consumer-preferred drinks and also these are travel friendly with small packaging size.

U.S. Relaxation Beverages Market Segment Analysis - By Application

Based on Application, U.S. Relaxation Beverages Market is segmented into Insomnia, Anxiety and Others. Insomnia segment accounts for the largest market share owing to the growing chronic Insomnia cases in U.S. while Anxiety segment is anticipated to be the fastest-growing segment owing to the rising number of anxiety disorder cases which is a common mental illness in the U.S. Around 40million adults in the U.S. aged 18 and older or 18.1% of the population are affected by anxiety every year.

U.S. Relaxation Beverages Market Segment Analysis - By Geography

Based on State, U.S. Relaxation Beverages Market is segmented into New York, California, Texas, Florida, Washington and Rest of U.S. Texas accounts for the largest market share of 27.3% owing to presence of large number of millennials with substantial spending power. New York is set to register the fastest-growing state owing to the high levels if work stress and strong buying power of consumers in the state.

U.S. Relaxation Beverages Market Drivers

Growing Stress Levels

Multiple causes of stress and associated symptoms overwhelming Americans. According to a survey conducted by American Psychological Association stress levels among Gen, Z adults have risen marginally over the last two years, from 5.6 in 2018 and 5.8 in 2020 to 6.1 in 2020. Stress had made them feel drained, growing stress levels coupled with the penetration of consumers towards colourful beverages is driving the market. 

Shift work sleep disorders:

The working hours of a person influence the sleeping routine. Shift work sleep disorder induces symptoms of insomnia. According to American Academy of Sleep Medicine, 30% of adults have insomnia and 10% of men and 20% of women are having chronic insomnia disorder that is driving the market for relaxation beverages in the U.S.

U.S. Relaxation Beverages Market Challenges

Costly Product & growing preference for Yoga

The cost of the beverage is the major constraint that hinders the market's growth. There is also the fact that a wide variety of non-beverage options are also existing to relieve stress. Whereas the growing importance of yoga for stress relief is another factor that hampers the market's growth. 

U.S. Relaxation Beverages Industry Outlook

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the U.S. Relaxation Beverages Market. In 2020, U.S. Relaxation Beverages Market share is fragmented by the top ten players present in the market. U.S. Relaxation Beverages Market top 10 players are: Neuro, iChill Beverages, Inc, New Age Beverages Corporation, Tranquini GmbH, Harvest One, Lifeonearthinc, Boisson Slow Cow Inc, Phi Drinks Inc, som Friends Inc, SEEK PHYSIS LLC.

Acquisitions/Product launches:

  • On October 2, 2020 Newage and Arix updates the merger agreement. Newage Inc-amended merger agreement for acquisition of Arix, plans to close the transactions no later than November 30, 2020

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1. U.S. Relaxation Beverages Market - Overview
        1.1 Definitions and Scope
2. U.S. Relaxation Beverages Market - Executive summary
        2.1 Market Revenue, Market Size and Key Trends by Company
        2.2 Key Trends by type of Application
        2.3 Key Trends segmented by Geography
3. U.S. Relaxation Beverages Market
        3.1 Comparative analysis
            3.1.1 Product Benchmarking - Top 10 companies
            3.1.2 Top 5 Financials Analysis
            3.1.3 Market Value split by Top 10 companies
            3.1.4 Patent Analysis - Top 10 companies
            3.1.5 Pricing Analysis
4. U.S. Relaxation Beverages Market - Startup companies Scenario Premium
        4.1 Top 10 startup company Analysis by
            4.1.1 Investment
            4.1.2 Revenue
            4.1.3 Market Shares
            4.1.4 Market Size and Application Analysis
            4.1.5 Venture Capital and Funding Scenario
5. U.S. Relaxation Beverages Market - Industry Market Entry Scenario Premium
        5.1 Regulatory Framework Overview
        5.2 New Business and Ease of Doing business index
        5.3 Case studies of successful ventures
        5.4 Customer Analysis - Top 10 companies
6. U.S. Relaxation Beverages Market Forces
        6.1 Drivers
        6.2 Constraints
        6.3 Challenges
        6.4 Porters five force model
            6.4.1 Bargaining power of suppliers
            6.4.2 Bargaining powers of customers
            6.4.3 Threat of new entrants
            6.4.4 Rivalry among existing players
            6.4.5 Threat of substitutes
7. U.S. Relaxation Beverages Market -Strategic analysis
        7.1 Value chain analysis
        7.2 Opportunities analysis
        7.3 Product life cycle
        7.4 Suppliers and distributors Market Share
8. U.S. Relaxation Beverages Market - By Product Type(Market Size -$Million / $Billion)
        8.1 Market Size and Market Share Analysis
        8.2 Application Revenue and Trend Research
        8.3 Product Segment Analysis
9. U.S. Relaxation Beverages Market - By Type(Market Size -$Million / $Billion)
        9.1 Competitive Analysis
            9.1.1 List of key distributors channel partners
            9.1.2 Key customers
            9.1.3 Public Companies
                 9.1.3.1 CompANy ranking
                 9.1.3.2 Synergy Analysis:Major Deals Strategic Alliances
            9.1.4 Private Companies
                 9.1.4.1 List of key emerging companies/technology disruptors/innovators
10. U.S. Relaxation Beverages - By Application Type(Market Size -$Million / $Billion)
        10.1 Segment type Size and Market Share Analysis
        10.2 Application Revenue and Trends by type of Application
        10.3 Application Segment Analysis by Type
11. U.S. Relaxation Beverages- By Geography (Market Size -$Million / $Billion)
        11.1 U.S. Relaxation Beverages Market - North America Segment Research
        11.2 North America Market Research (Million / $Billion)
            11.2.1 Segment type Size and Market Size Analysis
            11.2.2 Revenue and Trends
            11.2.3 Application Revenue and Trends by type of Application
            11.2.4 Company Revenue and Product Analysis
            11.2.5 North America Product type and Application Market Size
                  11.2.5.1 U.S
                  11.2.5.2 Canada
                  11.2.5.3 Mexico
                  11.2.5.4 Rest of North America
        11.3 U.S. Relaxation Beverages- South America Segment Research
        11.4 South America Market Research (Market Size -$Million / $Billion)
            11.4.1 Segment type Size and Market Size Analysis
            11.4.2 Revenue and Trends
            11.4.3 Application Revenue and Trends by type of Application
            11.4.4 Company Revenue and Product Analysis
            11.4.5 South America Product type and Application Market Size
                  11.4.5.1 Brazil
                  11.4.5.2 Venezuela
                  11.4.5.3 Argentina
                  11.4.5.4 Ecuador
                  11.4.5.5 Peru
                  11.4.5.6 Colombia
                  11.4.5.7 Costa Rica
                  11.4.5.8 Rest of South America
        11.5 U.S. Relaxation Beverages- Europe Segment Research
        11.6 Europe Market Research (Market Size -$Million / $Billion)
            11.6.1 Segment type Size and Market Size Analysis
            11.6.2 Revenue and Trends
            11.6.3 Application Revenue and Trends by type of Application
            11.6.4 Company Revenue and Product Analysis
            11.6.5 Europe Segment Product type and Application Market Size
                  11.6.5.1 U.K
                  11.6.5.2 Germany
                  11.6.5.3 Italy
                  11.6.5.4 France
                  11.6.5.5 Netherlands
                  11.6.5.6 Belgium
                  11.6.5.7 Denmark
                  11.6.5.8 Spain
                  11.6.5.9 Rest of Europe
        11.7 U.S. Relaxation Beverages - APAC Segment Research
        11.8 APAC Market Research (Market Size -$Million / $Billion)
            11.8.1 Segment type Size and Market Size Analysis
            11.8.2 Revenue and Trends
            11.8.3 Application Revenue and Trends by type of Application
            11.8.4 Company Revenue and Product Analysis
            11.8.5 APAC Segment - Product type and Application Market Size
                  11.8.5.1 China
                  11.8.5.2 Australia
                  11.8.5.3 Japan
                  11.8.5.4 South Korea
                  11.8.5.5 India
                  11.8.5.6 Taiwan
                  11.8.5.7 Malaysia
                  11.8.5.8 Hong kong
                  11.8.5.9 Rest of APAC
        11.9 U.S. Relaxation Beverages - Middle East Segment and Africa Segment Research
        11.10 Middle East & Africa Market Research (Market Size -$Million / $Billion)
            11.10.1 Segment type Size and Market Size Analysis
            11.10.2 Revenue and Trend Analysis
            11.10.3 Application Revenue and Trends by type of Application
            11.10.4 Company Revenue and Product Analysis
            11.10.5 Middle East Segment Product type and Application Market Size
                  11.10.5.1 Israel
                  11.10.5.2 Saudi Arabia
                  11.10.5.3 UAE
            11.10.6 Africa Segment Analysis
                  11.10.6.1 South Africa
                  11.10.6.2 Rest of Middle East & Africa
12. U.S. Relaxation Beverages Market - Entropy
        12.1 New product launches
        12.2 M&A s, collaborations, JVs and partnerships
13. U.S. Relaxation Beverages Market - Industry / Segment Competition landscape Premium
        13.1 Market Share Analysis
            13.1.1 Market Share by Country- Top companies
            13.1.2 Market Share by Region- Top 10 companies
            13.1.3 Market Share by type of Application - Top 10 companies
            13.1.4 Market Share by type of Product / Product category- Top 10 companies
            13.1.5 Market Share at global level - Top 10 companies
            13.1.6 Best Practises for companies
14. U.S. Relaxation Beverages Market - Key Company List by Country Premium
15. U.S. Relaxation Beverages Market Company Analysis
        15.1 Market Share, Company Revenue, Products, M&A, Developments
        15.2 Boisson Slow Cow, Inc.
        15.3 Harvest One Cannabis, Inc.
        15.4 Life On Earth, Inc.
        15.5 Neuro
        15.6 New Age Beverages Corporation
        15.7 Phi Drinks, Inc.
        15.8 SEEK PHYSIS, LLC
        15.9 Som Friends, Inc.
        15.10 Tranquini GmbH
        15.11 iChill Beverages, Inc.
        15.12 Company 12
        15.13 Company 13 & More
*Financials would be provided on a best efforts basis for private companies
16. U.S. Relaxation Beverages Market - Appendix
        16.1 Abbreviations
        16.2 Sources
17. U.S. Relaxation Beverages Market - Methodology
        17.1 Research Methodology
            17.1.1 Company Expert Interviews
            17.1.2 Industry Databases
            17.1.3 Associations
            17.1.4 Company News
            17.1.5 Company Annual Reports
            17.1.6 Application Trends
            17.1.7 New Products and Product database
            17.1.8 Company Transcripts
            17.1.9 R&D Trends
            17.1.10 Key Opinion Leaders Interviews
            17.1.11 Supply and Demand Trends

LIST OF TABLES

1.Global Competitive Analysis Market 2019-2024 ($M)
1.1 List of key distributors channel partners Market 2019-2024 ($M) - Global Industry Research
1.2 Key customers Market 2019-2024 ($M) - Global Industry Research
1.3 Public Companies Market 2019-2024 ($M) - Global Industry Research
1.3.1 CompANy ranking Market 2019-2024 ($M)
1.3.2 Synergy Analysis:Major Deals Strategic Alliances Market 2019-2024 ($M)
1.4 Private Companies Market 2019-2024 ($M) - Global Industry Research
1.4.1 List of key emerging companies/technology disruptors/innovators Market 2019-2024 ($M)
2.Global Competitive Analysis Market 2019-2024 (Volume/Units)
2.1 List of key distributors channel partners Market 2019-2024 (Volume/Units) - Global Industry Research
2.2 Key customers Market 2019-2024 (Volume/Units) - Global Industry Research
2.3 Public Companies Market 2019-2024 (Volume/Units) - Global Industry Research
2.3.1 CompANy ranking Market 2019-2024 (Volume/Units)
2.3.2 Synergy Analysis:Major Deals Strategic Alliances Market 2019-2024 (Volume/Units)
2.4 Private Companies Market 2019-2024 (Volume/Units) - Global Industry Research
2.4.1 List of key emerging companies/technology disruptors/innovators Market 2019-2024 (Volume/Units)
3.North America Competitive Analysis Market 2019-2024 ($M)
3.1 List of key distributors channel partners Market 2019-2024 ($M) - Regional Industry Research
3.2 Key customers Market 2019-2024 ($M) - Regional Industry Research
3.3 Public Companies Market 2019-2024 ($M) - Regional Industry Research
3.3.1 CompANy ranking Market 2019-2024 ($M)
3.3.2 Synergy Analysis:Major Deals Strategic Alliances Market 2019-2024 ($M)
3.4 Private Companies Market 2019-2024 ($M) - Regional Industry Research
3.4.1 List of key emerging companies/technology disruptors/innovators Market 2019-2024 ($M)
4.South America Competitive Analysis Market 2019-2024 ($M)
4.1 List of key distributors channel partners Market 2019-2024 ($M) - Regional Industry Research
4.2 Key customers Market 2019-2024 ($M) - Regional Industry Research
4.3 Public Companies Market 2019-2024 ($M) - Regional Industry Research
4.3.1 CompANy ranking Market 2019-2024 ($M)
4.3.2 Synergy Analysis:Major Deals Strategic Alliances Market 2019-2024 ($M)
4.4 Private Companies Market 2019-2024 ($M) - Regional Industry Research
4.4.1 List of key emerging companies/technology disruptors/innovators Market 2019-2024 ($M)
5.Europe Competitive Analysis Market 2019-2024 ($M)
5.1 List of key distributors channel partners Market 2019-2024 ($M) - Regional Industry Research
5.2 Key customers Market 2019-2024 ($M) - Regional Industry Research
5.3 Public Companies Market 2019-2024 ($M) - Regional Industry Research
5.3.1 CompANy ranking Market 2019-2024 ($M)
5.3.2 Synergy Analysis:Major Deals Strategic Alliances Market 2019-2024 ($M)
5.4 Private Companies Market 2019-2024 ($M) - Regional Industry Research
5.4.1 List of key emerging companies/technology disruptors/innovators Market 2019-2024 ($M)
6.APAC Competitive Analysis Market 2019-2024 ($M)
6.1 List of key distributors channel partners Market 2019-2024 ($M) - Regional Industry Research
6.2 Key customers Market 2019-2024 ($M) - Regional Industry Research
6.3 Public Companies Market 2019-2024 ($M) - Regional Industry Research
6.3.1 CompANy ranking Market 2019-2024 ($M)
6.3.2 Synergy Analysis:Major Deals Strategic Alliances Market 2019-2024 ($M)
6.4 Private Companies Market 2019-2024 ($M) - Regional Industry Research
6.4.1 List of key emerging companies/technology disruptors/innovators Market 2019-2024 ($M)
7.MENA Competitive Analysis Market 2019-2024 ($M)
7.1 List of key distributors channel partners Market 2019-2024 ($M) - Regional Industry Research
7.2 Key customers Market 2019-2024 ($M) - Regional Industry Research
7.3 Public Companies Market 2019-2024 ($M) - Regional Industry Research
7.3.1 CompANy ranking Market 2019-2024 ($M)
7.3.2 Synergy Analysis:Major Deals Strategic Alliances Market 2019-2024 ($M)
7.4 Private Companies Market 2019-2024 ($M) - Regional Industry Research
7.4.1 List of key emerging companies/technology disruptors/innovators Market 2019-2024 ($M)

LIST OF FIGURES

1.US U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
2.Canada U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
3.Mexico U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
4.Brazil U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
5.Argentina U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
6.Peru U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
7.Colombia U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
8.Chile U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
9.Rest of South America U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
10.UK U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
11.Germany U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
12.France U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
13.Italy U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
14.Spain U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
15.Rest of Europe U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
16.China U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
17.India U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
18.Japan U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
19.South Korea U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
20.South Africa U.S. Relaxation Beverages Market Revenue, 2019-2024 ($M)
21.North America U.S. Relaxation Beverages By Application
22.South America U.S. Relaxation Beverages By Application
23.Europe U.S. Relaxation Beverages By Application
24.APAC U.S. Relaxation Beverages By Application
25.MENA U.S. Relaxation Beverages By Application
26.New Age Beverages Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Neuro, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.iChill Beverages, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Tranquini GmbH, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Life On Earth, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Harvest One Cannabis, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Boisson Slow Cow, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Som Friends, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Phi Drinks, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.SEEK PHYSIS, LLC, Sales /Revenue, 2015-2018 ($Mn/$Bn)