United States Vitamin D Supplements Market - Industry Analysis, Market Size, Share, Trends, Growth And Forecast 2020 - 2025

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U.S. Vitamin D Supplements Market Overview

U.S. Vitamin D Supplements Market size is $297Million in 2019, growing at a CAGR of 6.4% during the forecast period 2020-2025. Vitamin D plays a multi-functional role in the human body. It is known as the sunshine vitamin, as it is produced by the human body when the skin is exposed to the sun's ultraviolet rays. It is required for normal bone and teeth growth and development, protection against muscle weakness, and heart control. Owing to its greater consistency, ease of handling and storage, and versatility of use in a wide variety of items, the dry form of vitamin D is favoured by manufacturers. Vitamin D facilitates the absorption of calcium in the gut and retains sufficient serum concentrations of calcium and phosphate to enable normal bone mineralization and to prevent tetanus hypocalcemia. One in two Americans has a musculoskeletal disease that is estimated to cost the US $213 billion per year in terms of care and missed income, according to a study released by the US Bone and Joint Health Initiative. This led to an increase in the country's sales of vitamin-D supplements. Owing to the hectic lifestyle, growing health awareness, shifting dietary habits, and increasing demand for vitamin supplements, the growth of the market is driven by emerging cases of micronutrient deficiencies.

U.S. Vitamin D Supplements Market Report Coverage

The report: “U.S. Vitamin D Supplements Market – Forecast (2020-2025)”, by IndustryARC covers an in-depth analysis of the following segments of the U.S. Vitamin D Supplements Market. 
By Analog Type: Vitamin D2 and Vitamin D3.
By Form: Liquid and Dry.
By Application: Functional Food & Beverages, Animal Feed, Pharmaceuticals and Others.
By Distribution Channel: Pharmacies, Health Stores, E-Commerce and Others.
By End User: Pregnant Women, Adult and Children.

Key Takeaways

  • Children are increasingly advised to take vitamin D supplements, especially owing to its deficiency, which is mainly found in children, and also as it performs a host of physiological functions which drives the growth of the market.
  • Rising veganism trend and favourable government initiatives to improve healthcare infrastructure is likely to be the major driving factor for the market’s growth.
  • Increasing health consciousness and evolving dietary patterns is projected to record the fastest growth rate during the forecast period 2020-2025.

U.S. Vitamin D Supplements Market Segment Analysis - By Analog Type

In 2019, Vitamin D3 segment dominated the U.S. Vitamin D Supplements Market in terms of revenue owing towards the wide application in animal feed industry. The primary circulating source of vitamin D is calcifediol, and its blood levels represent the body's nutrient stores. It is found in fatty animal-sourced foods, like fish oil and egg yolk. When the skin is exposed to ultraviolet (UVB) radiation in the sunlight, vitamin D3 is naturally produced by the body and is also absorbed from the skin of animals such as sheep and cows. According to Public Health England (PHE), adults and children over the age of should have 10 micrograms (µg) of vitamin D every day abetting towards the growth of the market. Vitamin D2 is estimated to record the fastest CAGR of 6.6% during the forecast period 2020-2025 as it helps to avoid osteomalacia, hypoparathyroidism and hypophosphatemia from rickets and treats.

U.S. Vitamin D Supplements Market Segment Analysis - By Distribution Channel

In 2019, E-Commerce segment dominated the U.S. Vitamin D Supplements Market in terms of revenue and is also estimated to grow at the fastest CAGR of 6.9% owing towards the efforts of retailers, through better online education and targeted marketing, to enhance the online shopping experience. The growing interest of U.S. customers in health and wellness goods is another primary growth driver of online sales. It is anticipated that quick and convenient online access to these goods would help businesses exploit this opportunity for growth. Pharmacies are estimated to record the fastest growth rate during the forecast period 2020-2025 owing to its wide variety of usage in health supplements as capsules and injectable.

U.S. Vitamin D Supplements Market Drivers

Increasing Consumer Awareness Of Labeling Claims And Dietary Supplements

Growth in perception of vitamin D deficiency is driving the Vitamin D market. According to the Health and Diet Survey conducted by the Food and Drug Administration (FDA), purchasing decisions based on product labelling are made by US customers. Owing to the country demographic trend of a rising ageing population, increasing lifestyle-related diseases, and increasing healthcare costs, preferences for dietary supplements are growing tremendously. Growing sales of sports nutrition are estimated to have a major effect on the industry with new product releases owing to increasing fitness patterns and sports activity is aiding towards the market growth. 

U.S. Vitamin D Supplements Market Challenges

Side Effects With Regulatory Concerns 

The toxicity of vitamin D leads to calcium or hypercalcemia, leading to nausea, vomiting, fatigue and frequent urination is restraining the market growth. Regulatory concerns regarding the usage of U.S. Vitamin D Supplements and growing stringent government policy and regulation is hindering the market’s growth. 

U.S. Vitamin D Supplements Industry Outlook 

Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in the U.S. Vitamin D Supplements Industry. U.S. Vitamin D Supplements top 10 companies include Otsuka Holdings Co. Ltd, Nordic Naturals, Nature's Bounty Co., Pfizer Inc., Amway, Abbott Laboratories, GNC Holdings Inc., Everidis Health Sciences LLC, Glanbia Plc and GlaxoSmithKline.

Acquisitions/Product Launches

  • In July 2019, Pfizer, Inc. has acquired Array BioPharma Inc., advancing groundbreaking research to discover, produce and sell targeted small molecule drugs for the treatment of cancer and other diseases of high unmet need.
  • In December 2020, Nature's Bounty Co launched Nature's Bounty®. It contains vitamin D and zinc, as well as herbal ingredients such as Elderberry and Echinacea, for added immune and antioxidant help.

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1. U.S. Vitamin D Supplements Market - Overview
    1.1 Definitions and Scope
2. U.S. Vitamin D Supplements Market - Executive Summary
    2.1 Market Revenue, Market Size and Key Trends 
    2.2 Key trends by Type
    2.3 Key trends by Distribution Channel
3. U.S. Vitamin D Supplements Market 
    3.1 Market Share Analysis
    3.2 Comparative Analysis
        3.2.1 Product Benchmarking – Key Companies
        3.2.2 Financial Analysis– Key Companies
        3.2.3 Patent Analysis
        3.2.4 Customer Analysis
4. U.S. Vitamin D Supplements Market - Startup Companies Scenario Premium
    4.1 Key Startup Company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Venture Capital and Funding Scenario
5. U.S. Vitamin D Supplements Market – Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. U.S. Vitamin D Supplements Market - Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters Five Force Model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes 
7. U.S. Vitamin D Supplements Market – Strategic Analysis
    7.1 Value Chain Analysis
    7.2  Opportunities Analysis
    7.3  Market Life Cycle
8. U.S. Vitamin D Supplements Market – By Analog Type (Market Size –$Million/$Billion)
    8.1 Vitamin D2
    8.2 Vitamin D3
9. U.S. Vitamin D Supplements Market – By Form (Market Size –$Million/$Billion)
    9.1 Liquid
    9.2 Dry
10. U.S. Vitamin D Supplements Market – By Application (Market Size –$Million/$Billion)
    10.1 Functional Food & Beverages  
    10.2 Animal Feed
    10.3 Pharmaceuticals
    10.4 Others
11. U.S. Vitamin D Supplements Market – By Distribution Channel (Market Size –$Million/$Billion)
    11.1 Pharmacies
    11.2 Health Stores
    11.3 E-Commerce
    11.4 Others
12. U.S. Vitamin D Supplements Market – By End User (Market Size –$Million/$Billion)
    12.1 Pregnant Women
    12.2 Adult
    12.3 Children
13. U.S. Vitamin D Supplements Market - Entropy
14. U.S. Vitamin D Supplements Market - Company Analysis
    14.1 Company 1
    14.2 Company 2
    14.3 Company 3
    14.4 Company 4
    14.5 Company 5
    14.6 Company 6
    14.7 Company 7
    14.8 Company 8
    14.9 Company 9
    14.10 Company 10
"*Financials for private companies would be provided on a best efforts basis”.

LIST OF TABLES

1.Global MARKET SEGMENTATION Market 2019-2024 ($M)
1.1 By Type Market 2019-2024 ($M) - Global Industry Research
1.1.1 Vitamin D2 Market 2019-2024 ($M)
1.1.2 Vitamin D3 Market 2019-2024 ($M)
1.2 By Distribution Channel Market 2019-2024 ($M) - Global Industry Research
1.2.1 Direct Selling Market 2019-2024 ($M)
1.2.2 Pharmacies Market 2019-2024 ($M)
1.2.3 Health Stores Market 2019-2024 ($M)
1.2.4 Internet Retailing Market 2019-2024 ($M)
2.Global COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
2.1 Most Active Companies Market 2019-2024 ($M) - Global Industry Research
2.2 Most Adopted Strategy Market 2019-2024 ($M) - Global Industry Research
3.Global MARKET SEGMENTATION Market 2019-2024 (Volume/Units)
3.1 By Type Market 2019-2024 (Volume/Units) - Global Industry Research
3.1.1 Vitamin D2 Market 2019-2024 (Volume/Units)
3.1.2 Vitamin D3 Market 2019-2024 (Volume/Units)
3.2 By Distribution Channel Market 2019-2024 (Volume/Units) - Global Industry Research
3.2.1 Direct Selling Market 2019-2024 (Volume/Units)
3.2.2 Pharmacies Market 2019-2024 (Volume/Units)
3.2.3 Health Stores Market 2019-2024 (Volume/Units)
3.2.4 Internet Retailing Market 2019-2024 (Volume/Units)
4.Global COMPETITIVE LANDSCAPE Market 2019-2024 (Volume/Units)
4.1 Most Active Companies Market 2019-2024 (Volume/Units) - Global Industry Research
4.2 Most Adopted Strategy Market 2019-2024 (Volume/Units) - Global Industry Research
5.North America MARKET SEGMENTATION Market 2019-2024 ($M)
5.1 By Type Market 2019-2024 ($M) - Regional Industry Research
5.1.1 Vitamin D2 Market 2019-2024 ($M)
5.1.2 Vitamin D3 Market 2019-2024 ($M)
5.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
5.2.1 Direct Selling Market 2019-2024 ($M)
5.2.2 Pharmacies Market 2019-2024 ($M)
5.2.3 Health Stores Market 2019-2024 ($M)
5.2.4 Internet Retailing Market 2019-2024 ($M)
6.North America COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
6.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
6.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
7.South America MARKET SEGMENTATION Market 2019-2024 ($M)
7.1 By Type Market 2019-2024 ($M) - Regional Industry Research
7.1.1 Vitamin D2 Market 2019-2024 ($M)
7.1.2 Vitamin D3 Market 2019-2024 ($M)
7.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
7.2.1 Direct Selling Market 2019-2024 ($M)
7.2.2 Pharmacies Market 2019-2024 ($M)
7.2.3 Health Stores Market 2019-2024 ($M)
7.2.4 Internet Retailing Market 2019-2024 ($M)
8.South America COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
8.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
8.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
9.Europe MARKET SEGMENTATION Market 2019-2024 ($M)
9.1 By Type Market 2019-2024 ($M) - Regional Industry Research
9.1.1 Vitamin D2 Market 2019-2024 ($M)
9.1.2 Vitamin D3 Market 2019-2024 ($M)
9.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
9.2.1 Direct Selling Market 2019-2024 ($M)
9.2.2 Pharmacies Market 2019-2024 ($M)
9.2.3 Health Stores Market 2019-2024 ($M)
9.2.4 Internet Retailing Market 2019-2024 ($M)
10.Europe COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
10.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
10.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
11.APAC MARKET SEGMENTATION Market 2019-2024 ($M)
11.1 By Type Market 2019-2024 ($M) - Regional Industry Research
11.1.1 Vitamin D2 Market 2019-2024 ($M)
11.1.2 Vitamin D3 Market 2019-2024 ($M)
11.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
11.2.1 Direct Selling Market 2019-2024 ($M)
11.2.2 Pharmacies Market 2019-2024 ($M)
11.2.3 Health Stores Market 2019-2024 ($M)
11.2.4 Internet Retailing Market 2019-2024 ($M)
12.APAC COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
12.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
12.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
13.MENA MARKET SEGMENTATION Market 2019-2024 ($M)
13.1 By Type Market 2019-2024 ($M) - Regional Industry Research
13.1.1 Vitamin D2 Market 2019-2024 ($M)
13.1.2 Vitamin D3 Market 2019-2024 ($M)
13.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
13.2.1 Direct Selling Market 2019-2024 ($M)
13.2.2 Pharmacies Market 2019-2024 ($M)
13.2.3 Health Stores Market 2019-2024 ($M)
13.2.4 Internet Retailing Market 2019-2024 ($M)
14.MENA COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
14.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
14.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research

LIST OF FIGURES

1.US United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
2.Canada United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
3.Mexico United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
4.Brazil United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
5.Argentina United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
6.Peru United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
7.Colombia United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
8.Chile United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
9.Rest of South America United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
10.UK United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
11.Germany United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
12.France United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
13.Italy United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
14.Spain United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
15.Rest of Europe United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
16.China United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
17.India United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
18.Japan United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
19.South Korea United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
20.South Africa United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
21.North America United States Vitamin D Supplements By Application
22.South America United States Vitamin D Supplements By Application
23.Europe United States Vitamin D Supplements By Application
24.APAC United States Vitamin D Supplements By Application
25.MENA United States Vitamin D Supplements By Application