United States Vitamin D Supplements Market - Industry Analysis, Market Size, Share, Trends, Growth And Forecast 2020 - 2025

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U.S. Vitamin D Supplements Market Overview

U.S. Vitamin D Supplements Market size is $297Million in 2019, growing at a CAGR of 6.4% during the forecast period 2020-2025. Vitamin D plays a multi-functional role in the human body. It is known as the sunshine vitamin, as it is produced by the human body when the skin is exposed to the sun's ultraviolet rays. It is required for normal bone and teeth growth and development, protection against muscle weakness, and heart control. Owing to its greater consistency, ease of handling and storage, and versatility of use in a wide variety of items, the dry form of vitamin D is favoured by manufacturers. Vitamin D facilitates the absorption of calcium in the gut and retains sufficient serum concentrations of calcium and phosphate to enable normal bone mineralization and to prevent tetanus hypocalcemia. One in two Americans has a musculoskeletal disease that is estimated to cost the US $213 billion per year in terms of care and missed income, according to a study released by the US Bone and Joint Health Initiative. This led to an increase in the country's sales of vitamin-D supplements. Owing to the hectic lifestyle, growing health awareness, shifting dietary habits, and increasing demand for vitamin supplements, the growth of the market is driven by emerging cases of micronutrient deficiencies.

U.S. Vitamin D Supplements Market Report Coverage

The report: “U.S. Vitamin D Supplements Market – Forecast (2020-2025)”, by IndustryARC covers an in-depth analysis of the following segments of the U.S. Vitamin D Supplements Market. 
By Analog Type: Vitamin D2 and Vitamin D3.
By Form: Liquid and Dry.
By Application: Functional Food & Beverages, Animal Feed, Pharmaceuticals and Others.
By Distribution Channel: Pharmacies, Health Stores, E-Commerce and Others.
By End User: Pregnant Women, Adult and Children.

Key Takeaways

  • Children are increasingly advised to take vitamin D supplements, especially owing to its deficiency, which is mainly found in children, and also as it performs a host of physiological functions which drives the growth of the market.
  • Rising veganism trend and favourable government initiatives to improve healthcare infrastructure is likely to be the major driving factor for the market’s growth.
  • Increasing health consciousness and evolving dietary patterns is projected to record the fastest growth rate during the forecast period 2020-2025.

U.S. Vitamin D Supplements Market Segment Analysis - By Analog Type

In 2019, Vitamin D3 segment dominated the U.S. Vitamin D Supplements Market in terms of revenue owing towards the wide application in animal feed industry. The primary circulating source of vitamin D is calcifediol, and its blood levels represent the body's nutrient stores. It is found in fatty animal-sourced foods, like fish oil and egg yolk. When the skin is exposed to ultraviolet (UVB) radiation in the sunlight, vitamin D3 is naturally produced by the body and is also absorbed from the skin of animals such as sheep and cows. According to Public Health England (PHE), adults and children over the age of should have 10 micrograms (µg) of vitamin D every day abetting towards the growth of the market. Vitamin D2 is estimated to record the fastest CAGR of 6.6% during the forecast period 2020-2025 as it helps to avoid osteomalacia, hypoparathyroidism and hypophosphatemia from rickets and treats.

U.S. Vitamin D Supplements Market Segment Analysis - By Distribution Channel

In 2019, E-Commerce segment dominated the U.S. Vitamin D Supplements Market in terms of revenue and is also estimated to grow at the fastest CAGR of 6.9% owing towards the efforts of retailers, through better online education and targeted marketing, to enhance the online shopping experience. The growing interest of U.S. customers in health and wellness goods is another primary growth driver of online sales. It is anticipated that quick and convenient online access to these goods would help businesses exploit this opportunity for growth. Pharmacies are estimated to record the fastest growth rate during the forecast period 2020-2025 owing to its wide variety of usage in health supplements as capsules and injectable.

U.S. Vitamin D Supplements Market Drivers

Increasing Consumer Awareness Of Labeling Claims And Dietary Supplements

Growth in perception of vitamin D deficiency is driving the Vitamin D market. According to the Health and Diet Survey conducted by the Food and Drug Administration (FDA), purchasing decisions based on product labelling are made by US customers. Owing to the country demographic trend of a rising ageing population, increasing lifestyle-related diseases, and increasing healthcare costs, preferences for dietary supplements are growing tremendously. Growing sales of sports nutrition are estimated to have a major effect on the industry with new product releases owing to increasing fitness patterns and sports activity is aiding towards the market growth. 

U.S. Vitamin D Supplements Market Challenges

Side Effects With Regulatory Concerns 

The toxicity of vitamin D leads to calcium or hypercalcemia, leading to nausea, vomiting, fatigue and frequent urination is restraining the market growth. Regulatory concerns regarding the usage of U.S. Vitamin D Supplements and growing stringent government policy and regulation is hindering the market’s growth. 

U.S. Vitamin D Supplements Industry Outlook 

Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in the U.S. Vitamin D Supplements Industry. U.S. Vitamin D Supplements top 10 companies include Otsuka Holdings Co. Ltd, Nordic Naturals, Nature's Bounty Co., Pfizer Inc., Amway, Abbott Laboratories, GNC Holdings Inc., Everidis Health Sciences LLC, Glanbia Plc and GlaxoSmithKline.

Acquisitions/Product Launches

  • In July 2019, Pfizer, Inc. has acquired Array BioPharma Inc., advancing groundbreaking research to discover, produce and sell targeted small molecule drugs for the treatment of cancer and other diseases of high unmet need.
  • In December 2020, Nature's Bounty Co launched Nature's Bounty®. It contains vitamin D and zinc, as well as herbal ingredients such as Elderberry and Echinacea, for added immune and antioxidant help.

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1. United States Vitamin D Supplements Market - Overview
        1.1 Definitions and Scope
2. United States Vitamin D Supplements Market - Executive summary
        2.1 Market Revenue, Market Size and Key Trends by Company
        2.2 Key Trends by type of Application
        2.3 Key Trends segmented by Geography
3. United States Vitamin D Supplements Market
        3.1 Comparative analysis
            3.1.1 Product Benchmarking - Top 10 companies
            3.1.2 Top 5 Financials Analysis
            3.1.3 Market Value split by Top 10 companies
            3.1.4 Patent Analysis - Top 10 companies
            3.1.5 Pricing Analysis
4. United States Vitamin D Supplements Market - Startup companies Scenario Premium
        4.1 Top 10 startup company Analysis by
            4.1.1 Investment
            4.1.2 Revenue
            4.1.3 Market Shares
            4.1.4 Market Size and Application Analysis
            4.1.5 Venture Capital and Funding Scenario
5. United States Vitamin D Supplements Market - Industry Market Entry Scenario Premium
        5.1 Regulatory Framework Overview
        5.2 New Business and Ease of Doing business index
        5.3 Case studies of successful ventures
        5.4 Customer Analysis - Top 10 companies
6. United States Vitamin D Supplements Market Forces
        6.1 Drivers
        6.2 Constraints
        6.3 Challenges
        6.4 Porters five force model
            6.4.1 Bargaining power of suppliers
            6.4.2 Bargaining powers of customers
            6.4.3 Threat of new entrants
            6.4.4 Rivalry among existing players
            6.4.5 Threat of substitutes
7. United States Vitamin D Supplements Market -Strategic analysis
        7.1 Value chain analysis
        7.2 Opportunities analysis
        7.3 Product life cycle
        7.4 Suppliers and distributors Market Share
8. United States Vitamin D Supplements Market - By Product Type(Market Size -$Million / $Billion)
        8.1 Market Size and Market Share Analysis
        8.2 Application Revenue and Trend Research
        8.3 Product Segment Analysis
9. United States Vitamin D Supplements Market - By Type(Market Size -$Million / $Billion)
        9.1 MARKET SEGMENTATION
            9.1.1 By Type
                 9.1.1.1 Vitamin D2
                 9.1.1.2 Vitamin D3
            9.1.2 By Distribution Channel
                 9.1.2.1 Direct Selling
                 9.1.2.2 Pharmacies
                 9.1.2.3 Health Stores
                 9.1.2.4 Internet Retailing
                 9.1.2.5 Other Distribution Channels
        9.2 COMPETITIVE LANDSCAPE
            9.2.1 Most Active Companies
            9.2.2 Most Adopted Strategy
10. United States Vitamin D Supplements - By Application Type(Market Size -$Million / $Billion)
        10.1 Segment type Size and Market Share Analysis
        10.2 Application Revenue and Trends by type of Application
        10.3 Application Segment Analysis by Type
11. United States Vitamin D Supplements- By Geography (Market Size -$Million / $Billion)
        11.1 United States Vitamin D Supplements Market - North America Segment Research
        11.2 North America Market Research (Million / $Billion)
            11.2.1 Segment type Size and Market Size Analysis
            11.2.2 Revenue and Trends
            11.2.3 Application Revenue and Trends by type of Application
            11.2.4 Company Revenue and Product Analysis
            11.2.5 North America Product type and Application Market Size
                  11.2.5.1 U.S
                  11.2.5.2 Canada
                  11.2.5.3 Mexico
                  11.2.5.4 Rest of North America
        11.3 United States Vitamin D Supplements- South America Segment Research
        11.4 South America Market Research (Market Size -$Million / $Billion)
            11.4.1 Segment type Size and Market Size Analysis
            11.4.2 Revenue and Trends
            11.4.3 Application Revenue and Trends by type of Application
            11.4.4 Company Revenue and Product Analysis
            11.4.5 South America Product type and Application Market Size
                  11.4.5.1 Brazil
                  11.4.5.2 Venezuela
                  11.4.5.3 Argentina
                  11.4.5.4 Ecuador
                  11.4.5.5 Peru
                  11.4.5.6 Colombia
                  11.4.5.7 Costa Rica
                  11.4.5.8 Rest of South America
        11.5 United States Vitamin D Supplements- Europe Segment Research
        11.6 Europe Market Research (Market Size -$Million / $Billion)
            11.6.1 Segment type Size and Market Size Analysis
            11.6.2 Revenue and Trends
            11.6.3 Application Revenue and Trends by type of Application
            11.6.4 Company Revenue and Product Analysis
            11.6.5 Europe Segment Product type and Application Market Size
                  11.6.5.1 U.K
                  11.6.5.2 Germany
                  11.6.5.3 Italy
                  11.6.5.4 France
                  11.6.5.5 Netherlands
                  11.6.5.6 Belgium
                  11.6.5.7 Denmark
                  11.6.5.8 Spain
                  11.6.5.9 Rest of Europe
        11.7 United States Vitamin D Supplements - APAC Segment Research
        11.8 APAC Market Research (Market Size -$Million / $Billion)
            11.8.1 Segment type Size and Market Size Analysis
            11.8.2 Revenue and Trends
            11.8.3 Application Revenue and Trends by type of Application
            11.8.4 Company Revenue and Product Analysis
            11.8.5 APAC Segment - Product type and Application Market Size
                  11.8.5.1 China
                  11.8.5.2 Australia
                  11.8.5.3 Japan
                  11.8.5.4 South Korea
                  11.8.5.5 India
                  11.8.5.6 Taiwan
                  11.8.5.7 Malaysia
                  11.8.5.8 Hong kong
                  11.8.5.9 Rest of APAC
        11.9 United States Vitamin D Supplements - Middle East Segment and Africa Segment Research
        11.10 Middle East & Africa Market Research (Market Size -$Million / $Billion)
            11.10.1 Segment type Size and Market Size Analysis
            11.10.2 Revenue and Trend Analysis
            11.10.3 Application Revenue and Trends by type of Application
            11.10.4 Company Revenue and Product Analysis
            11.10.5 Middle East Segment Product type and Application Market Size
                  11.10.5.1 Israel
                  11.10.5.2 Saudi Arabia
                  11.10.5.3 UAE
            11.10.6 Africa Segment Analysis
                  11.10.6.1 South Africa
                  11.10.6.2 Rest of Middle East & Africa
12. United States Vitamin D Supplements Market - Entropy
        12.1 New product launches
        12.2 M&A s, collaborations, JVs and partnerships
13. United States Vitamin D Supplements Market - Industry / Segment Competition landscape Premium
        13.1 Market Share Analysis
            13.1.1 Market Share by Country- Top companies
            13.1.2 Market Share by Region- Top 10 companies
            13.1.3 Market Share by type of Application - Top 10 companies
            13.1.4 Market Share by type of Product / Product category- Top 10 companies
            13.1.5 Market Share at global level - Top 10 companies
            13.1.6 Best Practises for companies
14. United States Vitamin D Supplements Market - Key Company List by Country Premium
15. United States Vitamin D Supplements Market Company Analysis
        15.1 Market Share, Company Revenue, Products, M&A, Developments
        15.2 Company 2
        15.3 Company 3 & More
*Financials would be provided on a best efforts basis for private companies
16. United States Vitamin D Supplements Market - Appendix
        16.1 Abbreviations
        16.2 Sources
17. United States Vitamin D Supplements Market - Methodology
        17.1 Research Methodology
            17.1.1 Company Expert Interviews
            17.1.2 Industry Databases
            17.1.3 Associations
            17.1.4 Company News
            17.1.5 Company Annual Reports
            17.1.6 Application Trends
            17.1.7 New Products and Product database
            17.1.8 Company Transcripts
            17.1.9 R&D Trends
            17.1.10 Key Opinion Leaders Interviews
            17.1.11 Supply and Demand Trends

LIST OF TABLES

1.Global MARKET SEGMENTATION Market 2019-2024 ($M)
1.1 By Type Market 2019-2024 ($M) - Global Industry Research
1.1.1 Vitamin D2 Market 2019-2024 ($M)
1.1.2 Vitamin D3 Market 2019-2024 ($M)
1.2 By Distribution Channel Market 2019-2024 ($M) - Global Industry Research
1.2.1 Direct Selling Market 2019-2024 ($M)
1.2.2 Pharmacies Market 2019-2024 ($M)
1.2.3 Health Stores Market 2019-2024 ($M)
1.2.4 Internet Retailing Market 2019-2024 ($M)
2.Global COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
2.1 Most Active Companies Market 2019-2024 ($M) - Global Industry Research
2.2 Most Adopted Strategy Market 2019-2024 ($M) - Global Industry Research
3.Global MARKET SEGMENTATION Market 2019-2024 (Volume/Units)
3.1 By Type Market 2019-2024 (Volume/Units) - Global Industry Research
3.1.1 Vitamin D2 Market 2019-2024 (Volume/Units)
3.1.2 Vitamin D3 Market 2019-2024 (Volume/Units)
3.2 By Distribution Channel Market 2019-2024 (Volume/Units) - Global Industry Research
3.2.1 Direct Selling Market 2019-2024 (Volume/Units)
3.2.2 Pharmacies Market 2019-2024 (Volume/Units)
3.2.3 Health Stores Market 2019-2024 (Volume/Units)
3.2.4 Internet Retailing Market 2019-2024 (Volume/Units)
4.Global COMPETITIVE LANDSCAPE Market 2019-2024 (Volume/Units)
4.1 Most Active Companies Market 2019-2024 (Volume/Units) - Global Industry Research
4.2 Most Adopted Strategy Market 2019-2024 (Volume/Units) - Global Industry Research
5.North America MARKET SEGMENTATION Market 2019-2024 ($M)
5.1 By Type Market 2019-2024 ($M) - Regional Industry Research
5.1.1 Vitamin D2 Market 2019-2024 ($M)
5.1.2 Vitamin D3 Market 2019-2024 ($M)
5.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
5.2.1 Direct Selling Market 2019-2024 ($M)
5.2.2 Pharmacies Market 2019-2024 ($M)
5.2.3 Health Stores Market 2019-2024 ($M)
5.2.4 Internet Retailing Market 2019-2024 ($M)
6.North America COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
6.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
6.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
7.South America MARKET SEGMENTATION Market 2019-2024 ($M)
7.1 By Type Market 2019-2024 ($M) - Regional Industry Research
7.1.1 Vitamin D2 Market 2019-2024 ($M)
7.1.2 Vitamin D3 Market 2019-2024 ($M)
7.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
7.2.1 Direct Selling Market 2019-2024 ($M)
7.2.2 Pharmacies Market 2019-2024 ($M)
7.2.3 Health Stores Market 2019-2024 ($M)
7.2.4 Internet Retailing Market 2019-2024 ($M)
8.South America COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
8.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
8.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
9.Europe MARKET SEGMENTATION Market 2019-2024 ($M)
9.1 By Type Market 2019-2024 ($M) - Regional Industry Research
9.1.1 Vitamin D2 Market 2019-2024 ($M)
9.1.2 Vitamin D3 Market 2019-2024 ($M)
9.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
9.2.1 Direct Selling Market 2019-2024 ($M)
9.2.2 Pharmacies Market 2019-2024 ($M)
9.2.3 Health Stores Market 2019-2024 ($M)
9.2.4 Internet Retailing Market 2019-2024 ($M)
10.Europe COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
10.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
10.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
11.APAC MARKET SEGMENTATION Market 2019-2024 ($M)
11.1 By Type Market 2019-2024 ($M) - Regional Industry Research
11.1.1 Vitamin D2 Market 2019-2024 ($M)
11.1.2 Vitamin D3 Market 2019-2024 ($M)
11.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
11.2.1 Direct Selling Market 2019-2024 ($M)
11.2.2 Pharmacies Market 2019-2024 ($M)
11.2.3 Health Stores Market 2019-2024 ($M)
11.2.4 Internet Retailing Market 2019-2024 ($M)
12.APAC COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
12.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
12.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research
13.MENA MARKET SEGMENTATION Market 2019-2024 ($M)
13.1 By Type Market 2019-2024 ($M) - Regional Industry Research
13.1.1 Vitamin D2 Market 2019-2024 ($M)
13.1.2 Vitamin D3 Market 2019-2024 ($M)
13.2 By Distribution Channel Market 2019-2024 ($M) - Regional Industry Research
13.2.1 Direct Selling Market 2019-2024 ($M)
13.2.2 Pharmacies Market 2019-2024 ($M)
13.2.3 Health Stores Market 2019-2024 ($M)
13.2.4 Internet Retailing Market 2019-2024 ($M)
14.MENA COMPETITIVE LANDSCAPE Market 2019-2024 ($M)
14.1 Most Active Companies Market 2019-2024 ($M) - Regional Industry Research
14.2 Most Adopted Strategy Market 2019-2024 ($M) - Regional Industry Research

LIST OF FIGURES

1.US United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
2.Canada United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
3.Mexico United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
4.Brazil United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
5.Argentina United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
6.Peru United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
7.Colombia United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
8.Chile United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
9.Rest of South America United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
10.UK United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
11.Germany United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
12.France United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
13.Italy United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
14.Spain United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
15.Rest of Europe United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
16.China United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
17.India United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
18.Japan United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
19.South Korea United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
20.South Africa United States Vitamin D Supplements Market Revenue, 2019-2024 ($M)
21.North America United States Vitamin D Supplements By Application
22.South America United States Vitamin D Supplements By Application
23.Europe United States Vitamin D Supplements By Application
24.APAC United States Vitamin D Supplements By Application
25.MENA United States Vitamin D Supplements By Application