Empowering Retail SMEs and Offline Stores Through Location Intelligence in Emerging Countries
Fortunately, retailers have been granted a gift from heaven in the form of mobile devices as well as their ubiquity in emerging countries like China and India. This development has opened up the exciting possibility of making personalized and immediate channel: a customer’s smartphone. Location data is not radically different concept for retailers as they have been paying close attention to potential store locations and demographic data for ages.
But the smartphone offers so much more in terms of location analytics. Retailers can now understand customer preferences on an individual basis. Thanks to mobile location analytics and mapping software, precise knowledge like the real-time location of a customer as well as having the ability to send them targeted messages is now at the disposal of offline stores. Here, special emphasis has to be laid on the concept of real-time. Location based apps like; Foursquare have already tied up with various partners to provide customers with incentives like coupons in exchange of information regarding their latest visit to a retail store. The real game changer here is that Foursquare is offering this information to business on a daily basis by breaking things down according to location.
The Geospatial World Forum 2017 summit, being held at Hyderabad on January 24th & 25th, is set to tackle the numerous ways in which location can be used to shape and influence society as well as business decisions. Representatives of well-reputed companies from around the world are set to put forth their ideas and philosophies as how the evolving field of location intelligence will progress in the future.
Chaitanya Kumar, the CEO of IndustryARC, will address the distinguished gathering on how retail SMEs and offline stores in emerging countries can utilize location intelligence to revolutionize their workflow.
Browse Related Reports:
Real Time Location System (RTLS) Market:By Component (Tags, Software, Sensors) Technology (Passive RFID, Active RFID) Application in Tracking (Asset/Inventory , Vehicle/Fleet, Shipping Containers, Personnel, Patients) By Applications-Forecast(2015-2020). http://industryarc.com/Report/1294/realtime-location-system-market-analysis.html
Location Intelligence & Location Analytics Market:By Organization (Small, Medium, Large) Service (Consulting, System Integration, Others) Industry (Consumer, Banking, Travel, Others) Application (Workforce Management, Facility Management, Others)-Forecast(2015-2020) http://industryarc.com/Report/236/Global-Location-intelligence-location-analytics-Market-Report.html
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