Functional Chewing Gums Market is kind of gum that provide additional benefits apart from refreshment. In addition to enjoyment, functional chewing gums impart some practical functions. A chewing gum is considered as a fashion statement among the people.
Based on the benefits, functional chewing gum market is characterized into four such as lifestyle gum, weight gum, oral healthy chewing gum, and nicotine gum. Manufacturers use various types of ingredients to enhance the functionality. Functional chewing gum flavors are becoming popular among consumers because they find it cheaper alternative to supplements. The demand for extra chewing gum that has added vitamins and energy supplements is increasing in the market. However, the consumption of overall sugared chew gums is declining across the world.
Upsurge in alertness and attention and fall of anxiety offered by chewing gum market is major factors, which are drawing customers towards functional sugar gum. Growth in smoking population in developing regions and increased use of fat burning or slim and anti-hunger functional gums are among the other significant factors that are expected to drive the market during the forecast period. The study also discusses the latest trends that are going to push the market growth for the next five years. Introduction of innovative functional gum base such as cancer detecting and health benefits, and the increase online retailing impacting the consumers purchasing decision are among the emerging trends that are going to shape the market positively during the forecast period.
In terms of product type, the nicotine gums segment is expected to have maximum contribution to the global market. In chewing gum market the rapid consolidation between medium and large players is anticipated since the organizations have been encouraging industry consolidation with an effort to regulate the industry and to improve competitiveness in the world market. These useful gums are getting more liking from the better number of smokers who want to quit smoking. The demand for functional chewgum is expected to increase exponentially during the forecast period.
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