Vitamins and Nutrition Supplements the consumers taking control of their own health and weight management recognises that health is intrinsically linked individual food and lifestyle choices. Trend is been used since 2016, with a focus on clean, plant based products and an emphasis on healthy fats and proteins.
Vitamins and nutrition supplements market increasing demand for a personalised approach to wellness driving innovation in the field of sports nutrition, health management. Naturally functional food supplements will continue to dominate, particularly those that claim benefits for sports performance and weight management, such as complex carbohydrates, particularly seeds and grains, and healthy fats. The use of essential vitamins protein products, such as whey will become more main-stream.
Vitamins and nutrition supplements market recognition that each individual has their own nutritional profile and responds to ingredients in a different way is transforming the role technology can play in this sector. There is a strong belief that appetite for consolidation amongst pharmaceutical, food and technology companies, as the trend in digital health and prevalence of apps and wearable devices give individuals a perceived sense of control over their own wellbeing by providing measurable facts and statistics.
The number of adults over the age of 60 is expected to double, as the incidence of chronic disease notably obesity, diabetes and cancer continues to increase, a shift towards the prevention rather than treatment is needed to match quality of health to the rise in longevity. Personalised nutrition and technology trends are going some way to ensuring individuals take more proactive part in addressing their own health needs. But a number of today’s chronic conditions are lifestyle diseases. So, further behavioural changes are the critical to ensuring a healthier ageing population.
Vitamins and nutrition supplements market spurred by aging populations and heightened interest in preventative health, sales of multivitamins and minerals, nutritional and herbal supplements have surged. Here's how manufacturers can capture this dynamic opportunity. In early decades the body builders where the only ones to consume vitamins and nutritional supplements, with now a days right from the children’s, to middle age people and senior people are consuming to stay healthy and fit. Regions like America, Europe, Asia-Pacific and the Rest of the World owe the market equally.
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