Increasing awareness about the benefits of hair care, seasonal disorders affecting hair health, rising consumerism of products enhancing aesthetic appearance, and the influential entertainment industry with its latest fashion trends will collectively impact the United Kingdom professional hair care market according to a market intelligence report published by IndustryARC.
The report is titled ‘United Kingdom Professional Hair Care Market: By Product (coloring, perming & straightening, styling gel, serum, shampoo & conditioning, hair spray); By End use (bridal, salons) By Region - Forecast (2019-2025).’ This report is equipped with a multitude of imperative market information including consumer trends, market forces, market entropy, and others, statistically researched and published by consumer products and services experts at IndustryARC.
Regional Analysis Of United Kingdom
According to Cosmetic, Toiletry And Perfumery Association, hair care market in United Kingdom enjoys around 17% of the entire cosmetics market. The dominant part of this 17% constitutes of sales from shampoos and conditioners which are used by the population of all kinds. Majority of cosmetic goods in the world are imported from countries in the European Union, thus increasing demand for products from the haircare market in the United Kingdom.
Growth Drivers Impacting The Market
- Impact Of Social Media And Celebrities
Almost everyone in the urbanized population now owns a smartphone and has access to social media websites such as Instagram, Facebook, Twitter, and others. Since these platforms are accessible to one and all, celebrities often take to it to increase their popularity. According to the report, this factor has heavily impacted younger demographics’ need to visit hair salons in order to have a similar hairstyle as their favourite celebrity. Endorsement of hair care products from celebrities also impacts the market and increases demand for hair care products.
- Increasing Stress In The Working Class
With rising competition, stress has been increasing in the working class and is often credited as the fundamental cause of hair loss amongst individuals. Also, the need for looking better in a professional environment leads to straightening and perming which eventually results in a damaged scalp. This has been an important factor for the growth of hair care market in United Kingdom as premium salons are now being visited by people for scalp repair and hair care. Treatments such as keratin treatment and hair spas have become popular and provided impetus to the market.
- Distribution Channels
According to the report, top three market players in UK professional hair care market are L’Oreal, Wella, and Schwarzkopf. All these three market players have dedicated sales representatives who visit all the salons every month to collect monthly orders and sustain demand. Distribution channels have led to the popularity of Beever Hair and Nano Keratin Systems that are being favoured amongst a younger demographic.
Global United Kingdom Professional Hair Care Market: Competitive Landscape
Key companies operating in the United Kingdom professional hair care market are L’oreal Group, Procter and Gamble Co., Henkel AG & Company, Unilever Corporation, and Kao Corporation.
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