According to the new market research report by IndustryARC titled ā€œBluetooth Low Energy Market: By Solution (Modules, Chipsets); By Mode (Single, Dual); By Application (Automotive, Asset Tracking, Consumer Electronics, Proximity Marketing, Wearable Electronics, Infotainment, Navigation, Others); By Geography - (2018-2023)ā€, the market is driven by the inclination of Bluetooth enabled wireless devices across multiple sectors including consumer electronics, automotive, home automation, and industrial automation. The automotive industry is to utilize advanced driver assistance systems, particularly in automated vehicles.

Americas held the largest market share in the Bluetooth Low Energy Market

Americas holds the largest market share in the Bluetooth Low Energy Market and is anticipated to reach $6.23 billion by 2023 at a CAGR of 22.4%. However, Asia-Pacific is projected to witness highest growth rate and is anticipated to reach $5.9 billion by 2023 at a CAGR of 25.7%. Increased demand for Bluetooth Low Energy products is primarily driving the market in Americas region. The key applications including Asset Tracking & Proximity Marketing, Consumer Electronics, Mobile Handsets, Personal Computers, Home Entertainment Devices, and Wearable Electronics among other Bluetooth Smart Devices.

Selected Product Life Cycle Analysis 

Product Life Cycle Analysis
  • The Bluetooth Low Energy modules and chipsets have different product life cycles owing to their respective methods of fabrication and utilization inside a product or a device. The figure below depicts the product life cycle analysis for a Bluetooth smart Low Energy module. The Bluetooth Low Energy module is initially designed and developed based on the Bluetooth SIG specifications in R&D facility. The protocol stack embedded inside the module differs according to several manufacturers. Once the module is analyzed for its commercial viability, the design specifications are transferred to manufacturing and testing facilities where Bluetooth Low Energy chipsets are either obtained from other manufacturers, or fabricated by module manufacturers on their own. This is followed by the addition of electronic circuits to the chipsets to create a Bluetooth Low Energy module.
  • After passing through the manufacturing phase, the modules are simultaneously tested for several performance parameters. This is succeeded by the certification stage where modules undergo monitoring processes for obtaining various certifications and then head towards distributors for supplying the final product to the end-users in order to enable Bluetooth Low Energy-based products development. During the use of a Bluetooth Low Energy-based product, if any problem is encountered in the chipset, the architecture of the module facilitates the replacement of chipsets without seeking any changes in its pin layout, size and software interface. Towards the end of a Bluetooth Low Energy-based product life cycle, the product is inspected for valuable materials from several electronic components, which after a recycling process, is finally disposed.
  • Similar to the Bluetooth Low Energy module product life cycle, Bluetooth Low Energy chipset sustains designing and development phases in the R&D facility of a manufacturer. Once the specifications for fabricating a chipset are finalized, the Bluetooth Low Energy chipsets are synthesized along with protocol stacks and tested simultaneously for performance parameters. Following this, Bluetooth Low Energy chipsets are assigned to distributors for supplying them to end-users. The Bluetooth Low Energy chipset consists of primarily two end-users: Bluetooth Low Energy module manufacturers and Bluetooth Low Energy-based product developers.
  • The Bluetooth Low Energy module manufacturers assemble electronic components beside the chipset while Bluetooth Low Energy-based product developers integrate these chips directly into their products. The products from both the types of end-users require certifications, depending upon the applications. Once the certifications are acquired, the products are dispatched to the final end product users. Once these products attain their complete life cycle, the Bluetooth Low Energy chipsets embedded inside them are further evaluated for valuable materials recovery, post which they are disposed.
Market Life Analysis
  • The market lifecycle analysis for Bluetooth Low Energy products can be notably carried for two types of products: Bluetooth Smart ready devices, a category of products having only Bluetooth Low energy protocol implemented inside them, while Bluetooth Smart Ready products are introduced with both Bluetooth Classic and Bluetooth Low Energy protocols. The ubiquitous presence of Bluetooth Classic protocol in hub or master devices including smartphones, tablets, laptops and many others has facilitated the manufacturers of these Bluetooth Low Energy devices to upgrade them to Bluetooth Smart Ready protocol due to their compatibility with both Bluetooth Classic and Bluetooth Smart devices. As a result the market for Bluetooth Smart Ready products has penetrated immensely in the global market as compared to Bluetooth Smart products.
  • Bluetooth Smart products known for their long lifecycles due to the incorporation of low power consuming Bluetooth Low Energy chipsets or modules, holds immense potential that is consistently being explored with the development of new applications with the additional support of crowd funding for raising the required capital. Apart from this, Internet of Everything (IoT), a concept to enable interactions with machines, is a huge market that is already in its commercialization phase with numerous development ideas that are being analyzed. As interaction in IoT environment depends on wireless sensors that transmit several data parameters to the master devices, Bluetooth Smart will experience robust growth. Bluetooth Low Energy owing to its distinct attributes, which is not present in other wireless technologies, will experience high sustenance rate in the coming decades. Other wireless technologies are also working on developing new wireless protocols while simultaneously incorporating the distinct features of Bluetooth Low Energy. If any such wireless technology is developed in the near future, Bluetooth Low Energy market will be far away from maturity and replacement, as adoption rate for other advanced wireless technologies will be gradual.

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Excerpts on Market Growth Factors

  • The market for BLE is growing due to the emergence of new low power consumption devices enabled by crowd funding. The demand for consumer electronics devices, personal computers such as tablets, laptops, and mobile handsets, particularly smartphones, are termed as the key factor for the seamless growth of Bluetooth Low Energy Market.
  • The Asian market is seeing a rapid growth in the use of BLE technology in healthcare, and these companies will be vying for a dominant share in the market.
  • Bluetooth Low Energy (BLE), assisted by its low power consumption attribute, has the highest probability for penetrating the market deep, thereby creating strong growth prospects for it in the near future, particularly in remote healthcare and automotive markets.
  • Since its release in 2006 by Nokia, Bluetooth Low Energy acquired overwhelming support in the wireless connectivity market with robust growth prospects
  • The penetration of interconnected objects technology is poised for a robust growth, thereby creating a potential scope for Bluetooth Low Energy market in the coming years.
  • As the automobile production is estimated to grow and is promoted by the steady economic progress of Latin and Asia-Pacific countries, the Bluetooth market in automotive devices will experience a boost in the coming years.
  • With the growing prominence of home theater systems and flat-panel televisions, wireless sound bars will experience a robust growth in the global home audio market, a crucial factor for boosting the BLE market in this category.


Key players of Bluetooth Low Energy Market:

  • The key players in the global BLE market included Nordic Semiconductors, Cambridge Radio Silicon, and Texas Instruments. Overall, Nordic Semiconductor is way ahead of all the key players in the BLE Market in terms of product launches and market expansion. The company launched several reference designs to enable the rapid development of emerging low power applications such as smart remote control, smart beacons, and many others. The company partnered with several electronic component distributors such as Kaiga, Honestar Technologies & Mouser Electronics to expand their global as well as regional outreach.
  • Cambridge Silicon Radio has already a notable amount of its BLE market share being generated from wearable electronics, automotive, and consumer electronic accessories. The CSR mesh, a BLE based home automation product from the company will boost its market presence further.
  • Texas Instruments has considerable amount of BEL market lying in the beacons sector, utilized primarily for asset tracking and proximity marketing. As the market for BLE is growing due to the emergence of new low power consumption devices enabled by crowd funding, these companies will be playing a prominent role in the BLE market in the coming years.

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What can you expect from the report?
The Bluetooth Low Energy Market Report is Prepared with the Main Agenda to Cover the following 20 points:
1. Market Size by Product Categories
2. Market trends
3. Manufacturer Landscape 
4. Distributor Landscape
5. Pricing Analysis
6. Top 10 End user Analysis
7. Product Benchmarking
8. Product Developments 
9. Mergers & Acquisition Analysis 
10. Patent Analysis 
11. Demand Analysis (By Revenue & Volume) 
12. Country level Analysis (15+) 
13. Competitor Analysis 
14. Market Shares Analysis 
15. Value Chain Analysis 
16. Supply Chain Analysis 
17. Strategic Analysis 
18. Current & Future Market Landscape Analysis 
19. Opportunity Analysis 
20. Revenue and Volume Analysis



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