Connected health service technology is on the rise with the technology permeability into modern medical sector to provide healthcare management, encourage patient engagement, and enhance precision care across the world. The oral care market is meeting new capabilities simultaneously, limiting boundaries in the digital age of medicine through gradual adoption of smart dental products and connected technologies. The future of oral healthcare is accelerating with revolutionary approaches towards smart sensors to cope up with changing lifestyle in modern world. This has effectively led to the development of innovative diagnostic and oral health monitoring device and tools rationalizing the unquantified amount of unhealthy food consumption significantly deteriorating dental life and health. Aligning to this concept, Colgate recently launched a novel solution Connect E1: the smart electric toothbrush accompanied by sensor and sonic vibration technology and artificial intelligence algorithms. This toothbrush is compatible with Bluetooth and is also integrated with Apple ResearchKit will promote the oral care market growth in the future years. Pediatric generation being largely affected by the periodontal diseases, have gathered the attention of several oral care products companies thereby augmenting the innovation of newer kid-based dental solutions. Kolibree’s Magik smart toothbrush with AR gaming app kindles oral hygienic efforts in children with amusing digital effects attained through smart camera mirror projections. These progressive uplifts initiated huge demand which is projected to grow at a CAGR of 4.5% through to 2025, and the global oral care market revenue was estimated as $46.6 billion in 2018.

Increasing dental diseases due to poor oral hygiene is posing serious threats of associated systemic diseases capturing the responses of several organizations and associations, both government and private, worldwide. The oral care dental programs encourage proper dental health administration and maintenance, which is inclusive of toothbrush, toothpaste, mouthwash, and various other dental ancillaries. Among other oral care products, toothpaste seeks wider acclamation in terms of innovation and development, considerably leveraging huge demand-pull inflation which is estimated to grow at 4.35% CAGR during the forecast period 2019-2025. Increase in including essential minerals, oils, and organic products such as charcoal, clove oil, mint, chamomile, calcium, fluoride, and others in toothpaste manufacturing are promoting consumer demand across the world. Also acting as home remedy and preventive for oral complications, toothpaste is finding place in every household essentialities significantly boosting the global oral care market growth.


Global Outlook of the Oral Care Market:

Cosmetic dental treatments have risen to prominence in the recent times with increasing priority towards aesthetic appearance and smile enhancement globally. The essentiality of facial outlooks triggered by importance of smile upsurges the necessity for healthier oral hygiene and proper care, consequently elevating the need for oral care products and treatments. Also, incessant increase in dental problems such as bad breath, dental caries, gingivitis, periodontitis, and oral cancer require effective oral care which is elevating the niche market growth across the world. According to statistics of the Oral Cancer Foundation, globally, around 450,000 oral cancer incidences come to the fore annually. This projects a high risk of death and associated health problems, significantly incrementing the requirement for oral healthcare services with advanced and effective treatment methods. Apart from oral diseases, female population experiences hormonal imbalances triggered by menstrual cycle, pregnancy, and menopause, significantly increases the risk of dental problems among them. Moreover, consumption of specific drugs such as antihistamines, painkillers, antidepressants, decongestants also stimulate mouth dryness, resultantly necessitating oral care solutions. Consequently, the demand for oral hygiene is growing across the world rapidly and extensively escalating the market growth progressively in the past few decades. Concurrently, according to the International Trade Center (ITC), globally, nearly 6,139,481 denture fixative pastes and powders, yarns, others were imported for manufacturing of dental products which overviews growth of the oral care market across the world.

Europe is holding a major position in the global oral care market and contributed a regional share of 27.92% in 2018, driven by several influencing factors. According to the British Society of Periodontology, nearly 45% of the adults living in the U.K. are suffering from gum disease. This is indicative of the prerogative power of the oral care market eventually experiencing overwhelming dental product demand and growth prospects in this region. Furthermore, the oral healthcare expenditure in the European Union accounted for $60.79 billion, as per the European Association of Dental Public Health (EADPH).  This signifies the revenue prospect of the oral care market, and subsequently rising demand in this region attributing to huge public expenditure. Additionally, free dental checkups and rise in dental vacations in the European countries is facilitating the scope of opportunity for the regional oral care market growth.


Oral Health Care Awareness Programmes and Campaigns:

Various oral healthcare awareness programmes and campaigns across the world, owing to growing dental complications has push forth the business of oral care industries in the past few decades. Encouraging individuals to adopt oral hygiene by regular use of oral care products offers a promising economic gain to the global oral care market. Currently, active programmes and campaigns performing community services and delivering informative message include Smile Around the World, National Smile Month, Mouth Cancer Action Month, Dental Buddy, National Oral Health Programme, and many others.


Breakthrough Oral Care Products and Treatments:

The oral care market is conquering huge accomplishments and demand prospects with the emergence of digital dentistry and telemedicine in the past few years. This is accelerated by breakthrough innovations and developments in the global oral care market. Recent revelation by a key player in oral hygiene products is all set to launch a novel electric toothbrush –Genius X- with AI technology interference which will transform the future of smart oral care products. The emergence of Tideglusib, a revolutionary drug, is claimed to fast track the natural tooth repair and also ceases dental decay, which is likely to strengthen oral care market demand in the forthcoming years. Also, the Researchers at the University of Washington have recently come up with a novel peptide-based biogenic oral product which is claimed to cure oral dentures. This natural peptide-enabled formulation rebuilds the damaged enamel which is a major advancement in organic care solutions. This will bring new scope of opportunity for the oral care market in the future years. Furthermore, novel product launch of Water Flosser’s Waterpik Sonic-Fusion, combines toothbrush and floshing water jet technique simultaneously triggering tooth plaque and debris removal at the same time, resultantly pushing forth the niche market growth scope.


Market Leaders and Significant Contributions:

The global oral care market growth is projected by the advanced and effective dental products, solutions, and services delivered by several key companies which include Colgate Palmolive Co., Uniliver Group, Procter and Gamble Co., Konjnklijke Philips, Johnson and Johnson Inc., Glaxo Smithkline, Ultradent Products, Inc., Henkel AG & Company, KGaA, Kao Corporation, and others.

The America-based consumer products manufacturing company, Colgate Palmolive Co., is widely known for its oral hygienic products such as toothbrushes, mouthwashes, toothpastes, and tooth pain ointments. It is remarkably engaged in educating children about different dental issues whereby, boosting oral hygiene among them through its Colgate Bright Smiles, Bright Futures campaign.


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