Environmental sustainability is of paramount importance in the facade market. A facade is one of the most essential contributors to energy conservation and protection. Green and sustainable buildings are no more a mere trend but the only way to deal with the facade architecture to conserve environment in the present day. In order to build healthier, energy-efficient, and eco-friendly facades, novel facade technologies are evolving with new designs and patterns. These factors in facade and cladding systems are the focal points in building the interior and exterior facades. Thus, the opportunities in the global Facades Market has reached a value of $189.5 billion as of 2018 and is anticipated to rise at a CAGR of 5.6% during the forecast period 2019-2025.
Role of Technology in the Façade Market and Its Potential –
High-performance façade cladding systems became mainstream around the world. Continuous technological developments such as high technology shading and glazing systems in this field are evolving. Depending upon the requirement, these façade cladding systems offer lower heat gain and loss which reduces the cooling or heating loads of a building. This, in turn, reduces the overheating and saves energy. Thus, they save electricity and contribute to environmental protection.
Today, technologies are expanding to allow the buildings capture solar energy along with being environmentally responsive and interactive. This kind of advancements will take the lead in the upcoming years. However, technologies which are too-costly might not have a huge scope for large scale market penetration in the facades industry.
Abundant Opportunities in Infrastructure Division of APAC Boosts Façade Market Demand –
APAC held a major share of 45% in the global facades market in 2018. In APAC countries such as India, China, and Japan, construction and infrastructure are the leading end-users of the façade market. By the end of 2025, the Indian construction market is expected to reach third place in the global construction market. Besides, this country is witnessing significant interest in the infrastructure division from the foreign investors and will reach a value of $777.73 billion by 2022. Similarly, in Japan, construction industry occupies about 10% of the GDP and is one of the core industries of the country. These growing construction industries in the APAC are constituting to the demand for the facades market of the APAC region.
Commercial Applications Set to Boost the Façades Market Growth –
Upgraded technological and architectural developments set to drive the commercial projects in the upcoming years. In addition, governments of various countries especially the U.S undertake commercial facade improvement programs to provide financial support to the commercial buildings to improve their interior and exterior façade. Owing to these factors, the commercial segment is set to grow at a CAGR of 6% in the global facades market. Moreover, double skin façade systems in commercial buildings are gaining momentum in the European countries owing to their energy saving abilities. In tropical countries such as India, slim aluminum windows and other durable façade and cladding materials which can withstand the climate, dust, and humidity play a major role in the commercial buildings.
Façades Market Trends:
· Volumes, Geometry, and Backlighting Are Here To Stay –
Geometric, irregular, and visually appealing façades are trending in the architectural façade designs. They not only leave an impression on the viewer but also make the buildings iconic. These trends require flexible and resilient materials in order to withstand sudden changes in temperature, humidity, and dryness.
Subsequently, one of the cutting-edge trends in building facades is lighting. Combination of lights and shadows highlights the façade architecture and materials. This type of geometrical and appealing facade structures are gaining attention in the facade market. As a result, these trends are boosting the façade market demand.
· Fiber-Reinforced Materials for Tall Buildings –
Tall building façades are changing from traditional concepts to more sustainability aspects. Since complexity and sophistication are the primary characteristics of tall buildings, materials that can sustain with the wind, load, and other weather conditions are considered. FRP offers complex geometrics and unlimited dimensions to the tall buildings. Fiber Reinforced Polymer (FRP) is trending in the façade materials due to its properties. They exhibit high thermal insulation and corrosion resistance making them cutting edge over the traditional materials. These properties of the fiber-reinforced polymer are gaining huge traction in the façade materials market.
· Factors Driving the Sales of Façade and Cladding Materials:
Technological advancements in the façade materials market imply the ease to produce and manipulate the materials for relevant applications. However, these façade materials also need to strike the balance between aesthetic design and thermal performance. For instance, to allow natural light many façade engineers opt for glass which may not be suited in countries such as Australia. So, the environmental, functional aspects of the building and architecture influence the façade materials market.
· Solar Cells Boosting the Energy-Efficient Façades –
A photovoltaic cell or solar cell is quite prominent in building energy-efficient building façade. As buildings account for a significant part of the energy usage in a country, the need for solar cells in energy conservation is dominating the façade market for a long period. However, the characteristics of solar cells such as shape, size, texture, and color should align with the modules such as background, flexibility, translucency, pattern, and optical reflection of the architecture façade.
Though the first generation photovoltaic cells are dominant in the current market, product developments in cells such as thin solar cells are disrupting owing to their architectural integration with the building skin, low-cost, aesthetical design, and fewer sensitivity features. These factors of the solar cells are fueling the demand for the facades market.
· Vegetation as a Major Trend in the Façade Market –
Increasing urbanization has resulted in concrete chaos and decreasing natural vegetation. Hence, building designers and city planners are incorporating efficient and innovative techniques to integrate green façade in the urban environment to improve eco-sustainability.
Vegetated walls, landscape walls, and vertical gardens are few of the green façade techniques that are gaining huge prominence in the facades market. Moreover, they not only provide environmental benefits but also save energy, and add aesthetic value to the building. These green façade trends are boosting the growth of the façade market.
· Human Experience Driving the Mix & Match of Façade Cladding Materials –
One of the buzzing trends in residential facades is combining the cladding materials. To create unique designs such as contemporary and rustic, one or more cladding sheets that are made up of materials such as wood and glass are involved. In the present facades market, human experience and comfort are dominating performance criteria. Therefore, cladding materials such as wood and glass make the facades appear more dynamic thereby humanizing the façade zone. Thus, making them more preferable in the workspaces and residences.
In addition, wood material offers the advantage of lower embodied carbon manufacturing profile than steel or concrete. Besides, this low CO2 emission, longevity, and durability are the factors driving the choice of the materials in the facades market.
Facades Market – Key Players Perspective
Few of the core companies operating with a major share in the facades market are James Hardie Industries, USG BORAL, Avery Dennison Corporation, AGC Glass Europe, Elementia S.A.B. DE C.V, Etex, Dow Corning Corporation, MIB Facades Ltd, Sapa Building Systems AB, LafargeHolcim, and Sika AG.
Expansions and acquisitions are gaining prominence in the facades market. Global players in the façade industry are inclined to acquire core businesses that are technologically developed and are unable to market their products. Thus, providing them with smooth integration and process flow. Recent expansions and acquisitions by major market players include:
• In 2019, Elite Façades Holding limited acquired Elite Façades Ltd which is a market leader in the built-up roofing and cladding systems on residential and commercial sites. This acquisition ensures additional investment to the Elite Façades Ltd to expand their products and services to a wide-ranging clientele.
• In 2018, Sika AG acquired a major part of Index Construction Systems and Products, a leading manufacturer in waterproofing and roofing systems that are headquartered close to Verona, Italy. This acquisition enables Sika group to expand its product portfolio and significantly build up their presence in Italy.
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