The cheese powder market is expanding and developing at a significant pace owing to the ease of storing, handling, and convenience in shelf stability. Cheese powder marketplace offers a variety of products such as blue cheese, German cheese, brie cheese, low-sodium cheese, mascarpone cheese, and smoked cheese that are booming in terms of sales in the food and beverage industry. In 2017, Land O’Lakes Ingredients launched the organic cheese powder with clean label packaging. This product was the newest in the dairy ingredient category in cheese powder market. It is made with certified organic cheddar cheese. The growing awareness among consumers is increasing the demand for clean label and organic products, which are now become a significant trend in the food and beverage sector. Land O’Lakes Ingredients adopted these trends and actively expanded its product portfolio with organic offerings of high-quality cheese powder. The company’s return on investment (ROI) is mainly focused on targeting popcorn consumption segment to enhance the sales for these organic cheese powders. Similar innovations by the business leaders in the marketplace are driving the demand for the product. As of 2018, the global cheese powder market was evaluated to be $1.15 billion, and the opportunities are projected to grow at a CAGR of 9.8% during the forecast period 2019-2025.
Veganism is among the top trends in the food and agriculture industry. This trend is Britain’s fastest-growing lifestyle movements, which are growing speedily. Moreover, innovation in food product has struck the cheese powder market too. Millennials are best-targeted consumers for plant-based cheese owing to the varieties available. Considering Violife Foods, the company produces 100% vegan cheese products that launched the most trending vegan cheese powder in the United Kingdom’s supermarkets in 2018.
North America Dominating the Global Cheese Powder Market with 35.7% Revenue Share in 2018
In terms of value and volume, North America is the largest cheese consuming region in the world. The United States is the major contributing country in the North America cheese powder market. According to the Food and Agriculture Organization, the U.S experienced growth by 2.1% in 2018 in cheese exports. Owing to an increase in the use of cheese powder in sweet & savory snacks, bakery & confectionery, beverages, and dairy & frozen desserts, demand for food items made with cheese powder is witnessing a rise. The country’s demand for cheese powder is driven by the increasing use of sauces, dips, and dressing. Recently, cheese made from milk in Europe during springs in 2018, was exported to America in 2019 with an assurance of hormone-free and antibiotic-free, which positively increased the demand for cheese in the region. With the high-investments in research and technology, an abundance of land, and the largest cow’s milk supply in the world, the cheese industry in the U.S. is strongly fulfilling unhampered customer demand.
As a consequence, the country increased its cheese production by 1.4 million metric tonnes and produced 5.5 million metric tonnes in 2016, according to the U.S. Dairy Export Council. The country’s cheese industry is marked as today’s fast-paced business and willing to fulfill the demands of overseas customers. Owing to this, the cheese powder market is expected to witness lucrative growth in the upcoming years.
Moreover, consumption of junk and unhealthy food by people and adoption of technological advancements such as spray dry technique in the cheese industry in North America are burgeoning the cheese powder market. Subsequently, cheese is a good source of protein and calcium due to which the people following a healthy diet in North America are inclining towards consuming more cheese and cheese powder.
Developing Innovation in the Applications Driving Demand for Cheese Powder
· Bakery & Confectionary
Cheese powder provides a unique blend of functionality, taste, and essence. It is used to maintain the rheology of ingredients at the time of baking of bread and biscuits adding flavors to the bakery products. Additionally, cheese powder is used for enhancing the organoleptic qualities that provide cheesy texture and flavor in food products. Developed regions such as North America has the maximum demand for confectioneries. Owing to this, the cheese powder market is growing rapidly. Among all cheese used in the application, cheddar cheese is the fastest-developing segment which is growing at a CAGR of 8.7% through to 2025. Surging demand for premium and specialty flavors is expected to grow the demand for this segment.
· Sweet & Savory Snacks
According to the International Food Information Council Foundation, more than 57% of the people snack at least once per day. Growing habits of snacks are increasing the demand for cheese powder. Cheese powders are usually used for adding high-flavor to dry snacks and savory products that add value to the products. Cheese powder is an alternative of hard cheese as it can be conveniently handled and improves shelf stability and storage. APAC has the fastest growing consumption of junk food, which is enhancing the demand for cheese powder in the region.
· Ready-to-Eat Meals
Cheese powders are used in the ready-to-eat product to add cheesy flavors to the product. The ready-to-eat product is gaining traction in the developed and developing countries such as the US, UK, Germany, China, and India due to the busy lifestyles of consumers. This is surging the growth of the cheese powder market.
The Major Players in the Market
The major companies that are dominating the cheese powder market are Dairiconcepts, L.P, Kerry Group Plc, Kraft Foods, Lactosan A/S, Land O'Lakes, Inc., Kanegrade Limited, and All American Foods. These companies have been incessantly concentrating on R&D investments, acquisitions, joint ventures, innovation, and partnership strategies to strengthen their portfolio of products.
· In January 2019, Lactalis, a multinational dairy product corporation, signed a definitive agreement of acquiring Greenland Group for Food Industries, an Egyptian cheesemaker, in the Middle East. The acquisition is expected to strengthen the position of the company through this joint venture as a dairy manufacturer such as cheese, ghee, and milk in Egypt. This deal justifies the interest of the company to expand in the Middle East and enter the Egyptian cheese powder market simultaneously.
· In 2018, Arla Foods amba, the largest producer of dairy products, acquired Mondelz International Inc., an American multinational food and beverage company, which is licensed under the Kraft brand name. This acquisition has provided Arla complete ownership of cheese production division to expand its manufacturing in Bahrain. The deal will help the company to increase its capacity along with strong regional supply chain to maintain the long term survival in the cheese powder market.
· In 2017, Lactosan A/S launched for new 4 in one cheese powder that is produced from the world’s most known cheeses such as Cheddar, Mozzarella, Extra hard cheese, and blue cheese. These new cheese powders will be produced with microbial rennet. This product provides convenience, standardized quality, made from halal approved cheese, and has a longer shelf life. Thus, this innovation is attracting more companies to launch similar products in the cheese powder market.
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