Rising concerns over air quality both for outdoor as well as indoor spaces has augmented the uptake of air care products globally. Trappings of modernity with living conditions are developing in developed as well as low-income countries and is a mega factor influencing the sale of such amenities. One such sector standing out as an avid employer of air care products is the automotive, due to the increasing perilous atmospheric conditions during transits, which is estimated to be getting longer year on year. According to the U.S Department of Energy, average annual vehicle miles traveled by lightweight automotive such as a car is calculated to be 11,244 miles and by heavy automotive such as Class 8 truck is recorded to be 68,155 miles in the United States. Also, the European Environment Agency states that 118.5 grams of CO2 per km were the average calculated carbon discharges in 2017 by each newly manufactured car. As both the carbon emissions by automotive and travel time is escalating, the dire need to control indoor air conditions in automobiles during journeys is a disruptive factor augmenting the growth of car air freshener market globally. Another pivotal factor positively influencing the market is innovations in the form of products. During the yesteryears, the global Car Air Freshener Market was dominated by sprays composed of aerosol propellants, but the modern market has witnessed the arrival of innovative products in the form of gel cans, paper and vent clip air fresheners composed of organic and natural components. As the gel-cans provide an escape from the frequent usage of sprays and only requires a one-time installation that can work for several days and weeks, it is the fastest-growing product type progressing with a CAGR of 3.96 % up to 2025.
Modern car air fresheners loaded with essential oils and ions delivering a touch of ‘aromatherapy’ during transit:
Innovations have alleviated the functionality of car air fresheners from products installed as mere odor eliminators to amenities designed for aromatherapy and air purification inside a car. An example of such a product is Mosu Natural air purifying bag made up of linen and constituting only natural bamboo charcoal. Moreover, with the trend of ‘electrification’ in automotive, several products have surfaced the market that requires no refilling and operates via electric charge of a car. A classic example of such a product is FRiEQ car air freshener and ionic air purifier. Apart from neutralizing odors with aromatic compounds, this device releases negatively charged ions that also purifies air quality and even targets smokes of cigarettes. Another product targeting the ‘aromatherapy’ approach in-car air freshener market is GerTong aromatherapy car diffuser. It can be clipped into the car’s air conditioning vents and most importantly it breaks the monotony delivered by usual car air fresheners as it package contains 11different aromatherapy essential oil diffuser refill pads. Hence, owing to such innovations and increasing consumer awareness towards indoor air quality products, global car air freshener market size was evaluated to be $ 2.28 billion in 2018. Also, with increasing sales of luxury cars globally in which aroma inside the cabin is a crucial element, opportunities in the market are estimated to be progressing at a global CAGR of 3.69 % during the forecast period of 2019-2025.
Increasing time behind wheels in the U.S call for efficient air quality products in car cabins:
After an acute analysis of the regional car air fresheners market, North America is reckoned to be the most lucrative region owing to a substantial share in the global fleet of cars. As indicated by the International Organization of Motor Vehicle Manufacturers, a number of passenger car produced in the top 3 North American countries including the U.S, Canada, and Mexico surpassed 5 million units. Increasing disposable income is a pivotal factor in assisting the uptake of inexpensive car air fresheners among the cumulative driving population in North America. A survey by AAA Foundation for Traffic Safety, United States indicated that time spent driving per day accelerated by 6.3% and the driving population reached 225.8 million in 2017 (+1.6). As the number of hours behind wheels is increasing every year in the U.S, more consumers are opting for car air fresheners to enhance their driving experience as well as to minimize indoor air impurities during transit hours. Moreover, North America holding the U.S and Canada is a lucrative market for premium cars that is an avid employer of air care products for automotive.
‘Aroma’ – An imperative aspect in Autonomous Luxury Vehicle Market:
According to OICA, world motor vehicle production in 2018 surpassed 95.6 million units that included 70.4 million of cars. Even though the global car production and sales are witnessing a drop, demand in the autonomous luxury vehicle market is progressing. As aroma and scent are crucial aspects of high-end cars, this growth is adding impetus to the global car air freshener market. For instance, the total number of Mercedes-Benz cars sold in 2016 was 2.1 million that escalated towards 2.3 million units in 2018.
Similarly, Automobili Lamborghini S.p.A., subsidiary of Audi owned by Volkswagen Group sold 6,571 units in 2018, an augmentation from 4,056 in 2017. Majority of the growth is attributable to its SUV model Urus that escalated robustly from 121 units sold in 2018 to 2,565 units in 2018. Similarly, deliveries in the automotive segment of BMW group witnessed an upsurge of 1.5% in the second quarter of 2019 compared to the same period of the previous year. A substantial share of this growth is attributable to deliveries of Rolls-Royce that escalated by 36.3% during a similar timeline. Since vehicles in the premium segment are crafted with utmost contemplation towards ‘occupant’s experience,’ car air fresheners as an asset towards delivering comfortable and pleasant cabin atmosphere is gaining tremendous scope of application. The significance of car air fresheners in the luxurious vehicles segment can be indicated by the fact that Mercedes-Benz has created its very own ‘automotive room scent’ for a perfect interior odor of its fleet of S-Class cars. At the Mercedes-Benz Technology Centre, Germany researchers under the Social and Technological Research category have created aromatherapy fragrances named as Freeside Mood, Sports Mood, Nightlife Mood, and Downtown Mood.
Car Air Fresheners Market Companies:
Some of the key players operating in the global market towards innovations and have substantial shares are ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co. Ltd., Air Delights Inc., California Scents, Car Freshner Corporation, Church & Dwight Co. Inc., Godrej Household Products, Procter & Gamble and Reckitt Benckiser Group Plc.
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