Session border control (SBC)
is a software application or a dedicated hardware device that administrates the
process in which phone calls are initiated, terminated, and conducted in a
Voice over Internet Protocol (VoIP). Session border control finds applications
majorly in the telecom and the information technology (IT) industry. However,
the wide-ranging applications of the device has made it a generic commodity in
the manufacturing, healthcare, transportation, BFSI, retail, energy, and
manufacturing sector. Basically, SBC plays the role of a router and ensures
uninterrupted and authorized communication between the service provider network
and the residential user or between the service provider networks or between
the service provider and enterprise network. Session border control also
enforces security, admission control, and the Quality of Service (QoS) mechanism over the VoIP
sessions. Additionally, SBC provides interoperability, routing, and security in
the session initiation protocol (SIP). This feature monitors and manages the
QoS status for continuous sessions, enabling the user on the call to
communicate and ensure that emergency calls are reaching the right place and
prioritized above other calls. The increased awareness among the service providers
to deliver uninterrupted and clear communication for the customers is driving
the session border controller market which held the global market size of $640
million in the year 2018. The demands in the Session Border Controller Market are
projected to grow at a stagnant CAGR of 4.1% during the forecast period 2019 to
Geographically, North America resonating the highest demands
North America continues to be the most lucrative region in the session border control market. The region accounted for 33.4% of the total SBC market share in 2018. North America possesses a heavy concentration of small and medium-sized (SMB) enterprises and start-ups which rely on session border control system for rich and secure communication. Establishing robust communication in business is imperative, thus, a considerate research and development activities are witnessed in the session border control market. The World Bank Group highlights the findings of the International Telecommunication Union which reflected that there are more than 391 million cellular subscriptions in the United States only. This number only signifies the abundance of cellular networks in the region, the prevailing smartphone age is assured to breed a greater audience for the session border controller market. Thriving IT sector, vast-mobile using population, increased disposable income, and improving internet connectivity in the region are the factors supporting the session border control market growth.
Disrupting Demands from Telecom and IT industry
The major application of session border control lies in the telecom and the IT industry. Constant innovation in the IT field coupled by well-established internet network is inducing demands for session border controller market. The application growth of the telecom and IT industry in the SBC market is estimated to register rise at a steady CAGR of 5.6% during the forecast period. The telecom industry is witnessing prolific demands owing to the radical adoption and development in the consumer electronics industry. The essential role of session border controller in smartphone networking of the consumer electronics industry is one of the key aspects supporting the growth in the global session border controller market. According to the Global Systems for Mobile Communication (GSMA), the number of unique mobile subscribers has surpassed 5 billion units globally in 2018. Additionally, the Pacific Telecommunications Council predicts that the density of mobile subscriptions is projected to reach 9 billion by 2022. Furthermore, 8.3 billion mobile broadband subscription and there will be 6.2 billion unique mobile subscriptions by 2022. The World Economic Forum started a project titled, The Digital Transformation Initiative in the year 2015. This initiative supports the new opportunities and themes flourishing from the latest development in the digitalization of businesses and society. The initiative estimated the aggregate operating profits in the telecom industry is projected to touch $1.2 trillion during 2016 and 2025. With such an influx of growing mobile subscriber’s, the telecom industry will witness immense voice traffic which further will employ huge amounts of session border controllers to ensure safe, secure, and satisfactory communicable network, which will subsequently vacate opportunities for the SBC market vendors.
SBC Market Top 3 Trends
Emerging 5G networks will introduce more feasibility options for the companies to avail Internet connections for their business. 5G is still a nascent technology in the telecom industry and the inception of 5G is presumed to add millions of new, instantaneous and secure network connection. Amateur 5G technology is the hottest topic in the session border control market. The urge to meet next-generation communication standards that glorifies the data speed is enforcing the development in the SBC market. Companies such as Huawei and Samsung are the top contenders in the 5G network development. Huawei launched its 5G multi-mode chipset termed Balong 5000 with its first 5G device in January’ 2019. This chipset provisions a wide range of 5G products including smartphone, vehicle-mounted devices, and 5G modules. Additionally, Samsung also launched its 5G modem called Exynos Modem 5100. Presence of numerous service providers will increase the competition thereby hiking the quality of service (QoS). Additionally, the 5G network is anticipated to offer better reliability and enhanced call quality which will require advance session border controller, hence, attracting investment in the research and development department of the session border controller market.
Burgeoning Bring Your Own Device (BYOD) Culture in the Enterprises
Majority of the enterprises today are promoting the BYOD culture to limit the hardware installment costs and provide the workers the liberty to work from anywhere. As this culture gains popularity, the concentration of tablets and smartphones in the network ecosystem will increase. With growing individual devices, the traffic in the session initiation protocol (SIP) communication will continue to grow. Scalability is one feature available in SBCs that allows the organizations to handle growing traffic in the network. Also, the ubiquitous video conferencing system among enterprises is one of the major modes of communication in the business. The session border control is vital for high-quality video conferences and allows the company’s flexibility in delivering multimedia to its customers and employees. SBC is providing cost efficient security solutions which are dramatically reducing the network management complexity and telecommunication charges for the enterprises and organizations further breeding profits in the global session border control market.
The hastily growing abilities and computing power of big data and machine-learning technologies are paving the way for autonomous networks that are self-healing, self-aware, and self-optimizing. Networks that can recognize and rectify issues before they occur, while automatically diverting bandwidth to the most needed region. Automation is emerging a key part for Ethernet network and IP technologies, and the significance of self-organizing networks (SON) was recognized to experience optimal end-user experience in 4G/LTE networks. Automation is projected to penetrate the end-to-end network connectivity in the upcoming year, further breeding revenues in the global session border controller market.
Session Border Controller Market Competitive Landscape
The major companies offering session border controllers are expanding globally, leveraging on the mergers and acquisitions happening at geographical level. Also, the key players are investing a significant capital for the technical advancements and innovation in the global SBC market. Some of the major companies impacting the global platform-as-a-service market are Oracle, Ribbon, Huawei, AudioCodes, Edgewater, Cisco, Acme Packet, Avaya, Sonus Networks.
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