Rapid technological advancements and propelled growth in wireless deployment sector due to the high proliferation of smartphones and increased use of broadband networks are major factors anticipated to fuel service delivery platform market growth. Due to rapid urbanization and industrialization in the emerging economies, the telecom sector has to experience significant growth in the service delivery platform market. According to India Brand Equity Foundation (IBEF), with 1,197 million subscribers India has the second-largest telecom network in the world as of 2018. Telecom industry has incorporated service delivery platforms to develop and deploy converged multimedia services such as data transfer, and audio and video conferencing, thereby expanding the range of service offerings. A rise in demand for efficient service delivery to the customers across the world is the key factor influencing the growth of the service delivery platform market. The global Service Delivery Platform Market size is valued at $5.26 billion as of 2018 and is anticipated to grow with a CAGR of 8.67% throughout the forecast period 2019-2025.
Delivery ease across varied network elements, complexity reduction in service offerings deployment, simplification in administration and management are the elements influencing the market size across the globe. SDP provides an optimized service exchange between facility providers, telecom network operators, content providers, and consumers. The major factors speculated to augment the market are rising complexity of the service layer, intense rivalry in the telecom industry, the merging of wireless and wireline services, rise in demand for data and content-related services and brisk rise in wireless deployments. A growing need for data transfer and content related facilities via several communication modes is expected to propel the market growth over the forecast period. Communication platforms such as Yahoo and Gmail are expected to propel the demand for this platform in upcoming years. Service delivery platform requires integration of information technology capabilities and the creation of services that cross-technology and network boundaries and provides a platform for session control, service creation, protocols, and execution to the end-users. SDPs assist telecom operators and service providers, in cutting down the capital and operating expenditure required for developing, controlling, maintaining, and selling new service offerings. Reduced marketing time and an increase in market penetration are supposed to open up ample opportunities to the industry participants.
Asia-Pacific Holding Major Share of the Service Delivery Platform Market
Asia-Pacific generated approximately 39.25% of the global revenues in the service delivery platform market in 2018. Emerging economies such as India and China have a number of potential users for diversified and personalized service offerings. According to the Global System for Mobile Communications (GSMA), approximately 700 million new mobile subscribers by 2025 and 50% from the Asia-Pacific region only. Enterprises in these regions are looking to establish more service delivery platforms for customizing their services, upgrading the delivery infrastructure, and dispatch systems.
· In May 2019, Meituan Dianping, a China-based company, launched a global service delivery platform, “Meituan Delivery,” to extend its enhanced services to the customers.
· HCL Technologies, India based information technology service and consulting company have spent in creating a SaaS-based solution AGORA, which is a service platform that enables, delivers, and distributes cloud and Machine to Machine (M2M) services for organizations.
The application segment that will be creating the most lucrative opportunities for service delivery platform is the telecom sector. This application segment is projected to grow at a CAGR of 10.29% through to 2025. According to World Bank Data, almost 50% of the global population were using the internet in 2017. A rise in the number of internet users and the development of mobile and web-based applications for business processes are the factors driving the need for the service delivery platform. The advent of 4G and 5G technologies in the broadband networks also flourishes the service delivery platform industry. Additionally, the service providers in the telecommunication networks and technologies are emphasizing in delivering value-added services and the superior customer experience in the service delivery platform market. The demand for these services to develop, test, and deploy using data centers, programming tools, and technologies which use service delivery platform is, in turn, growing in the telecom sector. Therefore, the service delivery platform in the telecommunications sector is experiencing high growth in the forecast period.
Service Delivery Platform Market (SDP) Trends
· Platform-as-a-Service (PaaS) is anticipated to hold a significant share in the service delivery platform. PaaS can simplify the coding process for program developers in application developments. The enhancement and maintenance of the applications are much easier with the service delivery platforms, which, in turn, trigger the market growth around the globe.
· Enterprises are adopting cloud technology, which has triggered a potential for service delivery platform market.
Advanced vector automation (AVA), a cloud service delivery platform launched by Nokia, enables the operators to boost the network performance.
· Companies are aiming to develop a service delivery platform that enables them to provide the telecom operators’ access to “Web 2.0”, and multimedia services on their hand-held devices like smartphones, iPads, and tablets.
HP announced a service delivery network platform HP SDP 2.0 which integrates software technologies for governance and management that aid service providers take full advantage of the delivery platform’s enabled services.
· Interface-driven automation and control application programming are being used in the data centers, which majorly contributing to the sales of hybrid colocation services.
For instance, in 2018, QTS, a leading provider of hybrid colocation and megascale data center solutions, announced improved sales momentum and efficiency enabled by service delivery platform.
· In the global health care sector, health system strengthening (HSS) is an emerging trend, which, in turn, led to the growth of the service delivery platform market.
In August 2018, a global network of health, policy, and economic expertise, International Decision Support Initiative (iDSI) initiated its work on health system strengthening.
The Major Players in the Service Delivery Platform Market:
The prominent players in the service delivery platform market include Accenture, Amdocs, Alcatel–Lucent, Hewlett-Packard, Huawei, IBM, Microsoft, Opencloud, Oracle, Nokia, and Siemens.
Mergers and acquisitions are the other key strategies adopted by the players to stay ahead of their competitors. Accenture, an Ireland based multinational professional services company has announced acquisition with DAZ Systems, Inc., a provider of Oracle cloud services. Such joint ventures aid the market players to expand their geographical boundaries and accentuate their footprint into the global service delivery platform market.
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