The dire need for a sanitation facility even in the 21st century is fulfilled with an appropriate and affordable sanitary solution, namely “bio-toilet.” Bio-toilet implementation is a boon to diminish the sanitation crisis, and it also aids to the eco-friendly trend, which has made a penetration in various industries. Ceramic and steel materials are highly used in the construction of these toilets, and the requirement for sanitation everywhere around the world is fuelling the growth of the ceramic sanitary ware market. Additionally, increasing spending by individuals on bathroom remodeling is also contributing to the adoption of ceramic material in the building of ceramic sanitary ware. The remarkable change in the choice and lifestyle of people is supporting the trend in the sanitary ware industry today. This is because the urban population is demanding designer decorative sanitary ware. Therefore, state-of-the-art ideas and trends, especially in house architecture and interior decoration, are flourishing the demand for ceramic material worldwide.

In addition to this, its load-bearing capacity, which makes it capable of withstanding more than 400 kg load is also increasing the revenue of the ceramic sanitary ware market. Ceramic sanitary ware is a cost-effective solution, and it is also highly preferred for long-term usage as it provides high resistance to chemical attacks. Glossy surface properties of ceramic material support easy cleaning of ceramic plumbing fixtures such as toilet bowls, bidet, washbasins, urinals, pedestals, sinks, lavatories, and bathtubs. Additionally, accessories such as soap holders, towel rod, ashtrays, and toilet paper holder which are made out of ceramics are also broadly used in the same, and this application is impacting on the ceramic sanitary ware market. Presently, the customers prefer to incorporate a wide range of designs and features to improve the bathroom style, and it is also significantly driving the growth of the ceramic sanitary ware market size. The global Ceramic Sanitary Ware Market size was evaluated as $42.4 billion in 2018, and it is estimated to grow at a CAGR of 9.2% during the forecast period 2019-2025. 

Fascinating health choice of health-conscious consumers is uplifting the prominence of personal hygiene, which, in return, is impacting the global ceramic sanitary ware market revenue. The washbasin has become one of the important touch art pieces of the bathroom. Previously, washbasins play a secondary role in interior design. Nowadays, novel basin designs are offering both aesthetic value and hygiene value and also impacting the area of utilization within the bathroom. Hence, the increase in demand for a wide variety of washbasin is influencing the manufacturers to focus in creating trending washbasins which include pedestal, handcrafted washbasin, sticker washbasin, tabletop basin, wall hung basin, and rustic washbasin. The varieties mentioned above are suitable for both spacious and space-friendly environments. The sanitary ware not only improves the entire look and the theme of the house but also adds aesthetic value to the house. For these reasons, ceramic sanitary ware is highly adopted in the residential applications, and the segment is set to grow at a CAGR of 7.1% through to 2025. 

Ceramic Sanitary Ware Market Trends:

· Numerous innovations such as the incorporation of motion sensors in taps, toilets, and flushes are helping to create hygienic and hassle-free bathrooms. Thus, these innovations are advantageous and also inviting consumers to invest in fixing premium products for bathrooms. 

· Government initiatives which include smart cities, housing for all, rural housing fund under National Housing Board (NHB), and improvement of sanitation are attributable to the growth of the ceramic sanitary ware market. Apart from that, increasing urbanization and rise in disposable income are also acting as the growth-promoting factors for the ceramic sanitary ware market companies.     

· Government has extended support by implementing a SWACHH BHARAT program, which is increasing the need for sanitation facilities across the country. Subsequently, this is flourishing the demand for sanitary ware from 12% to 15% in this country. SWACHH BHARAT ABHIYAN (SBA) program aims to make India an open defecation free country by constructing 6 crore toilets across the country by 2019. Furthermore, the target to develop 100 smart cities by 2020 to accelerate the urbanization in India is also impacting the global ceramic sanitary ware market revenue generated in the country. Furthermore, low-cost housing is also influencing the growth of Indian ceramic sanitary ware market demand.

· Increase in real estate and commercial construction projects is raising the demand for industrial ceramic products such as sanitary wares. Thus, the growing usage of ceramic sanitary wares in construction applications are driving the growth of the ceramic sanitary ware market.

Ceramic Sanitary Ware Market in APAC Region: 

APAC held the largest global ceramic sanitary ware market share of 38% among other regions as of 2018. This is because of the growing awareness about personal hygiene, particularly in eminent countries of Asia-Pacific, namely Japan, Thailand, China, and India. China is one of the most important home decor suppliers well-known in providing unique new home designs and materials. China and India are the most populous countries which are increasing the need for sanitary ware. The prominent expansion has resulted in the ceramic sanitary ware consumption, especially in the APAC region. It is due to the leading importers such as Saudi Arabia, Vietnam, and Korea and also because of the leading exporter such as China that trades ceramic sinks, washbasins, washbasin pedestals, baths, bidets, water closet pans, flushing cisterns, urinals, and similar sanitary fixtures of porcelain is expanding the global ceramic sanitary ware market size. A $5.8 billion value has been exported from China in 2018, which was accounted for a dominating share of 74.5% of the world exports. This huge percentage of exports are representing the growth of the ceramic sanitary ware market in China.

Recently, in India, the level of sanitation has increased with the improvement in the standard of living coupled with sustained public and private measures. These measures are stimulating the fixation of sanitary ware in the public sanitation facilities and domestic bathrooms as well. The usage of sanitary ware fittings to enhance the appearance of bathrooms has become prevalence, especially in the urban regions, which is impacting the ceramic sanitary ware market size.

In addition to this, Indian railways are highly benefitted with these toilets, as they reduced and enabled the sewage problem and water-saving for the future. In July 2019, Tiruchi railway division with 482 coaches has been fitted with bio-toilets. This is the first railway division in the Southern Railway Zone, which is successfully fitted with eco-friendly toilets under the supervision of the Ministry of Railways. Till March 2018, Indian Railways have installed 125,000 bio-toilets on behalf of 'Swachh Bharat Mission,' which is marking 64% growth in the installation compared to 2016-2017. 

Major Players in Ceramic Sanitary Ware Market Include:

Some of the foremost players which are operating in the global ceramic sanitary ware market are LIXIL Corporation, RAK ceramics, Toto Inc., Geberit Group, Roca Group, Duravit AG, Duratex S.A., Villeroy & Boch, HSIL, and Ideal Standard International S.A. These companies have been continuously concentrating on plant expansions and product launches to strengthen their portfolio and attain a stable existence of their brands in respective geographies. For instance, LIXIL Corporation inaugurated its initial sanitary ware manufacturing facility in India in August 2018. This company has invested an amount of $58 million in this new plant expansion to obtain scalability of 2 million units per annum. In Andhra Pradesh, the sanitation economy boosts untapped potential, and the government initiatives help handle the sanitation crisis, thereby creating noteworthy opportunities for stakeholders in the sanitation economy.

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