As smartphones and smart TVs are the novel end-users in wireless microphone market; demand for wireless audio systems ranging from entertainment and corporate sector to music and sporting events sustains to grow
Wireless technology with its innovative and efficient peculiarity has managed to find association with abundant modern consumer electronic devices. From device chargers to audio speakers, wires and cables are being suspended as wireless devices offers further mobility in operations along with economic advantage due to zero employment of wires. Similarly, wireless audio systems with constituents such as wireless microphone or cordless microphone has revolutionized the process of transmitting audio signals in various end-user verticals that includes television broadcasting, theatrical productions, sporting and corporate events, concerts, education sector, audio-video content production, and aerospace and defense sector. Developed at the center of several groundbreaking technologies and equipment such as RF equipment, radio transmitter, Wi-Fi, radio frequency band and radio frequency channel, the global wireless microphone market is leveraging the necessity of efficient audio solutions deemed utmost fundamental in the above mentioned verticals. Moreover, wireless microphone has found tremendous scope of employment in modern consumer electronic devices such as Bluetooth headsets and ear pods, smart televisions, advance gaming consoles and smart home devices. The market is also flooded with several innovations such as ‘plug-in transmitter’ and digital signal processing systems. For instance, a list of companies including AKG Acoustics, Sennheiser electronic GmbH & Co. KG, Nady Systems, Inc., and Zaxcom, Inc., offer a plug-in transmitter for wired microphones that can be plugged into the XLR output of the microphone and transmit to a prearranged standard receiver. Devoid of any wired connectivity, charging and low running time has always been an issue for wireless audio systems. As a consequence, market players are targeting customers with enhanced power as well as security features to carve out a niche for themselves. For example in 2019, Zaxcom, Inc., launched ‘ZMT3-X’ that is stated to be the company’s most enduring transmitter along with the longest running of up to 12 hours and standby of 48 hours on a single battery. Also, an encryption system to keep audio private is further incorporated to enhance transmission security. The company has played a vital role in revolutionizing the spectrum of wireless microphones with countless number of developments. In 2017, the company announced its ZMT3-Phantom 2 wireless transmitter that supports balanced phantom powered microphones and also compatible unbalanced lavalier microphones. The same year, it also launched ZMT3-HH, a handheld microphone that can also operate as a wireless transmitter. As majority of the wireless microphone systems rely on wide band FM modulation, intermodulation is a major problem while operating several systems in a confined location. As a consequence, digital hybrid systems and digital wireless microphone systems are emerging as a disruptive factor in global wireless microphone market. Instead of analogue FM transmission, digital systems use digital signal processing that assists in diminishing noise and other detrimental artifacts impacting audio quality. Such systems also enhance the security by offering encryption technology making it difficult for the casual 'scanner' listener to intercept transmission. Some of the enterprises manufacturing digital wireless microphone systems includes Akg Acoustic Gmbh, Audio-Technica Corporation, Sony Corporation and Sennheiser Electronic Gmbh C.
The global wireless microphone market size is evaluated to be $2.7 billion as of 2018. And with ample scope of application in flourishing industries such as television broadcasting and digital media production, along with lucrative innovations including digital systems, opportunities in the market is estimated to be progressing at a global CAGR of 8.32% during the forecast period of 2019-2025.
Smart devices necessitate wireless microphone for smarter execution of audio reliant maneuvers:
Smartphones – modern digital media creating tool:
Smartphones with its mobility, compactness and rapid innovations pertaining to camera lens has found tremendous employment in the modern digital media enterprises. From professional journalists to filmmakers, all are accepting smartphones as an effective counterpart of large and heavy modern audio-video content creating tool. For example, Samsung Group has partnered with an India media company, NDTV (New Delhi Television Limited) in an initiative to replace huge broadcasting cameras with Samsung smartphones equipped with powerful image sensors. And since audio is just as integral of a component in digital content, several wireless microphone market players are leveraging the situation by developing wireless microphones for smartphones. A classing example is Samson Technology Corp that has manufactured Go Mic Mobile®, a professional wireless system and to integrate with it the company launched Go Mic Mobile® handheld transmitter for smartphones. Similarly, Apple Inc. recently launched an advertisement campaign ‘Shot on iPhone’ to promote its smartphones as a video making tool that was well acknowledged by profession digital content creators. Hence, the integration of smartphones in the digital media content creation is creating room for the employment of wireless microphones, as it is an effective tool to enhance the audio aspect of content.
‘Voice controlled’ remote for ‘smart TV’:
In the modern consumer electronic as well as smart home appliances, ‘voice control’ technology is gaining substantial traction. From voice control remote in smart TV to virtual assistant such as Amazon Alexa has uplifted the trend to operate devices over voice commands. This global trend is adding impetus to the global wireless microphone market demand since wireless microphones are pivotal constituent of such systems. Recently, Xiomi Corporation has launched Mi TV with Bluetooth enabled voice control remote. Similarly, Samsung Corporation has launched The One Remote with a voice command feature. Therefore, as the trend of ‘voice control’ is taking over every modern consumer electronic gadget, the application of wireless microphone in such devices is witnessing exuberant growth.
‘Catch Box’ – the ‘throw able’ wireless microphone for corporate meetings and lectures to conference and events:
Among the various end user verticals including corporate, education, hospitality, and sporting events, corporate sector is estimated to be the fastest growing segment progressing with an application CAGR of 9.36% going through to 2025. As a part of public relations activities enterprises often organize conference and events for numerous activities globally. As wired microphones with restricted mobility and reach area can decrease the level of interaction among participants in such events, wireless microphones stands out as the apt solution. To further change the status quo and make events more of a dialogue, Catch Box Inc., has developed a wireless microphone that is shaped as a box and can be thrown from one person to the other. This ‘informal’ touch delivered by the company is can also be implemented by education centers. As of now, Catch Box claims to be have served a list of Fortune 500 companies that includes Google, Netflix, Viacom, Honeywell and Siemens.
North American ‘celluloid’ industry lucrative for wireless microphone market:
After an acute analysis of the regional demands in global wireless microphone market, North America is reckoned to be the most lucrative marketplace with 36.7% share in global demand for the year 2018. The sheer affluence of North America is attributable to the humongous entertainment industry of the United States. As the nation hosts some of the biggest cinema production house such as Twentieth Century Fox Film Corporation, Warner Bros. Entertainment Inc., Paramount Pictures Corporation, Columbia Pictures Industries, Inc., Universal Pictures and Walt Disney Pictures there is a constant demand for wireless audio systems, eventually adding impetus to the of wireless microphone market demand. Along with the entertainment industry, the United States and Canada also hosts some of the biggest sports, music as well as corporate events, creating demand for wireless microphone. For example, in the U.S some of the most remarkable sporting events repeating each year includes Indianapolis 500, The Masters golf tournament, The U.S Open (Tennis). Moreover Canada is a host to some of the most renowned music festivals such as Shambhala music festival, Snowbombing Canada, Quebec City summer festival, and Motion notion festival.
Wireless Microphone Market Companies:
Some of the key players operating in the global wireless microphone market are Akg Acoustic Gmbh, Lewitt Gmbh, Blue, Lewitt Gmbh, Sennheiser Electronic Gmbh Co, Shure Incorporated, Sony Corporation, Samson Technology Corp, Audio-Technica Corporation, and Yamaha Corporation.
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