Generally, ciders are alcoholic beverages, which require the fermented apple juice in during their preparation process. These ciders comprise antioxidants, especially polyphenols, which attract the Nigerians to consume these tasty ciders. Cider manufacturers prefer natural ingredients while making cider due to the growing concern about the sources involved in product preparation. These companies closely work with farmers in the world to support the well-grounded farming of raw materials to brew a variety of cider products. Nowadays, consumer’s footsteps towards trendy tastes and flavors are encouraging the growth of the cider market size at a faster rate among various other alcoholic beverages. Cider producers in Nigeria are fulfilling the growing demand from the consumers by shaping the cider category coupled with the local brand’s expansion. Apple cider is a refreshing alternative that satisfies the variation in day-to-day taste preferences of consumers. Currently, some cider brands are available in sweeter flavors with lower alcohol content. Alcohol consumers such as young adults and the female population that does not intend to drink beer or spirits prefer cider drinks. Thus, the traditional apple ciders such as dry cider and craft cider are acting as the influencing factors in the country’s alcohol consumption trend as of 2018. As a consequence, the Nigerian cider market was valued at $667 million in 2018 and is estimated to grow at a healthy CAGR of 7.5% all through the forecast period 2019-2025.
South of Africa is the second most prominent cider market, only rivaled by the UK. It is owing to the Africans’ preference for apple-based alcoholic beverages, namely cider. Growth in the cider category of a company relies on the drink’s sweeter taste application on Africans consumer’s taste buds. “Strong bow” is the world’s largest cider brand. It is the most popular cider brand, even in Nigeria, which gained a 21% volume share in its launch year. Increase in demand for the cider category in Kenya, Nigeria, and Angola markets of Africa are creating lucrative prospects. Nigeria is the most populous country of Africa, which has recorded the highest alcohol consumption at 13.4 liters per capita, and a substantial fraction of it is attributable to the consumption of cider. Juices and dairy are the fastest-growing beverage segments of this country.
In addition to this, the properties of apple cider vinegar organic are gaining traction from Nigerian consumers. This product is rich in potassium, and probiotic enzymes support a healthy immune system and weight management, promotes digestion, and also helpful in removing body sludge toxins. Furthermore, Apple cider vinegar possesses antibacterial and antifungal effect, and because of this, it is highly utilized to control diseases associated with the kidneys and thyroid. On the other hand, it is also used as a remedy in case of constipation, acne, and varicose veins. Moreover, apple cider vinegar dietary supplements are well-known as weight loss products in Nigeria as they are available in the form of capsules on the shelves of supermarkets of this country. These supplements support weight loss and body detoxification as well.
Additionally, the application of apple cider vinegar in salad dressing, sauces, pickles, cooking, and also during cosmetic procedures is creating the demand influx in the Nigerian cider market. Research on cider vinegar reveals the fact that the consumption of cider vinegar drink after a meal assists in lowering blood sugar levels of an individual. This cider vinegar is generally an acid, and thus, it can be used as a shampoo replacement. These multifarious applications of cider and additional health benefits are rising the Nigerian cider market demand.
Major Players in Nigerian Cider Market Include:
Nigerian Breweries, Guinness Nigeria, Consolidated Breweries, Intafact, Pabod Breweries, and Distell Group, are some of the foremost players which are operating in the Nigerian cider market. These companies are majorly focusing on consumer preferences for varied cider flavors and their brand choices for the same. This increased focus of cider producers will be helpful for these organizations to establish their footprints in different geographical areas across the globe, along with their stability in Nigeria.
Nigerian Cider Market Dominant Player Distell Group:
· Distell Group is recognized as the second-largest cider producer in the world. Cider falls under the large portfolio of fruit-based alcoholic drinks. This company has dominated in terms of cider volume in 2018. Being one of the primary market players, it is offering key cider brands, namely Hunter's Extra Dry Cider and Savanna Dry. Wide range availability of these drinks at most outlets which are selling alcoholic drinks is revealing Distell cider product prominence in the Nigerian cider market. Distell company has recorded strong growth across all categories in Nigeria, Kenya, Zambia, and Mozambique. Evident to this, Distell group continues to build its local production. Hence, Distell Group has become one of the leaders in the Nigerian Cider market through its strong distribution, especially among modern retailers. Firstly, Savanna Dry cider brand has increased the share of Distell in the cider market volume in Nigeria. Later on, these brand sales have contributed to raising the Distell Group market share even more in the Nigerian cider market.
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