Overspreading All-Food-Microwaved Trend:
In the last few decades, the global population is seemingly marching towards the trend of frozen food culture. Concurrently, it has propelled the growth of the microwavable food market in the modern era, owing to which almost every food and beverage product is adopting this new feature to upheave their market significance. From the freezer to the microwave, consumerism of packaged food is gaining tremendous demand among every section of people across the world. Earlier, food and beverage industries limited a handful of categories that were prepared in accord with the microwavable properties. However, as the demand for the frozen food market is rising significantly across the globe, the microwavable food market is leveraging huge economic profit and experiencing demand growth. Resultantly, frozen microwavable food demand is estimated to increase at a CAGR of 3.8% during the forecast period of 2019-2025. The strikingly noticeable features such as the added nutrition and naturally enhanced shelf-life of microwavable foods have eventually grabbed the attention of several people. Additionally, several restaurants and hotels provide take away service in microwavable containers, which is contributing immensely to the global microwavable food market simultaneously elevating its scope of opportunity. Not only frozen foods have gained the impression of microwavable authenticity, but a wide range of culinary products are connecting with this electronic transformation. Consequently, the global microwavable food market acquired a massive revenue of $114.5 billion in 2018, influenced by a multitude of factors. One of the most prominent being the trend of frozen microwavable food demand rising worldwide. Additionally, as per the statistics of IndustryARC, this macro-economic microwavable food market is anticipated to experience a surge in demand which will grow considerably at 4.6% CAGR through to 2025.
As a prominent region, Europe leads the food supplying and manufacturing market, among which microwavable food trend is gaining peaks. With huge economic stability, European residents are indulging in adopting and utilizing revolutionary market products which are coupled with a large section of the working community in this region. Furthermore, IndustryARC’s report, Europe was the leading region for the global frozen food market with a 30%-32% regional share in 2018. With the availability of ready-to-eat frozen meals in Europe, the demand for the microwaveable feature is upheaving simultaneously. Consequently, among other continents in the world, Europe majorly contributed 37% regional share to the global microwavable food market in the year 2018.
Visibly Striking Microwavable Food Packaging:
As the trend for microwavable food is on the rise, several companies are adopting newer progressive methods and techniques to push forth the demand for this sector. Nowadays, food and beverage manufacturing companies are relying on lightweight and flexible microwavable packaging to boost their overall revenue generation. Furthermore, being wrapped in microwaveable packages, such foods are suiting the ready-to-eat meal culture of the modern population. Not only microwavable solid food, prepared food, and frozen food are trending in demand, liquid food packaging is also influenced by the emergence of microwaveable features in today’s market. Additionally, Microwave Assisted Thermal Sterilization and Microwave-Assisted Pasteurization offer sterilization of packaged foods to deliver healthier and pasteurized meals, and food content to the customers. Significantly, these technologies aid the demand for microwavable packaged foods. Concurrently, GPIDesignerWare™ developed a sustainable microwavable food packaging from virgin paperboard, which is claimed to provide better productivity and enhance the shelf-life of the food. This innovative microwavable product launch is likely to uplift the global microwavable food market.
Working Culture Aiding The Growth Of Microwavable Food Market:
The global population is marching ahead towards advancement by embracing newer rends and technological innovations whereby making scope for the development of several products. This progress is aided and accelerated by the large section of the employed population and the overwhelming influence of sedentary habits. According to the World Bank data, approximately 3,251 million people belonged to the employed category in the year 2016. With the hectic schedule accompanied by the working lifestyle, people indulge in convenience food culture. The microwavable food is prominently gaining massive demand from the working section of the population worldwide, which will elevate the niche market growth. Moreover, as a part of the sedentary lifestyle, microwavable foods are also gaining popularity among the millennial across the world. All these factors eventually contribute immensely to the growing microwavable food market demand and economic profit.
Major Players Pushing Forth The Microwavable Food Market:
Microwavable food products are widely gaining huge demand propelled by major initiatives developed by key companies in the global market. Incorporating microwaveable features in chilled foods such as vegetables, pastry, and others; take-away restaurant foods; and snacks, these companies are constantly including newer techniques to gather huge customer demand. The global microwavable food market revenue is positively pushed forth by companies such as McCain Foods, The Kraft Heinz Company, Pinnacle Food Inc., Nestle SA, Kellogg Company, Ajinomoto Windsor, Inc., General Mills Inc., ConAgra Foods, Inc., Unilever Plc, and Campbell Soup Company.
Convenience food dominating a more significant portion of the modern population has led to the innovation of some of the most delectable yet instant-preparation technique microwavable foods. For instance, Kraft Heinz Company introduced a new “Just Crack an Egg” breakfast solution which provides a suitable option for the working community, millennial generation, and all sections of the society. Another significant remarkable promotion and customer gathering strategy remained the partnering of Deadpool 2 with its branch Devour™. With this campaign running widely, Devour microwavable Sandwiches run through custom packaging which featured Deadpool. These novel developments and brand imaging are likely to disrupt the demand and growth of the global microwavable food market in the forthcoming years.
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A. Frozen Food Market
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