It is self-evident that emerging economies cannot achieve substantial growth, expect political stability or build cohesive societies if they do not rectify the festering problems of maternal and child health and poor nutrition throughout the life cycle. Contextually speaking, Philippians, despite being the fastest-growing economy among the Southeast Asian countries, the nation's nutrition status continues to stay behind most countries in the region. The GDP of the region grew by 6.4% in 2017, but the under-nutrition created an economic loss of about $4.5 billion, annually, according to the annual report by UNICEF. This disquieting figure instigated the Philippian government to step towards ensuring sufficient and sustainable allocations for nutrition programs and policies. For instance, the government approved the 1,000 Days Bill, to fortify nutrition and health policies to curb malnutrition among young children and pregnant and lactating women.
Additionally, Nutritional International jointly with the Government of the Philippines' Department of Health, launched the 'Right Start Initiative,' on October 17, 2017, to enhance nutrition for pregnant women, newborns, infants and young children in the country. These type of supportive initiations are consequently creating an unprecedented endorsement for infant and mother nutrition products such as toddler formula, folic acid foods, protein hydrolysate, and iron-fortified formula. Moreover, according to the study by UNICEF, due to malnutrition, 95 children die every day, 1/3 of the children are stunted, and 27 out of 1000 children die before 5 years, in Philippians. As a way to decline the mortality rate, the people started spending heavily on child health by providing proper nutrition. Thus, the growing concerns regarding the health of mothers and infants are driving the Philippians infant nutrition market.
As of 2018, the Philippines infant and mother nutrition market observed a valuation of 986 million and the demand in the market is poised to propel at a standard CAGR of 9.2% during the forecast period 2019-2025.
Trending Working Woman Culture Creating Growth Opportunities for the Philippines Infant and Mother Nutrition Market—
According to the 2017 estimate of the International Monetary Fund's statistics, the economy of the Philippians is the 13th largest economy in Asia. At present, it is one of the fastest-growing economies in Asia. This is primarily due to the rapid industrialization in this area. The industrialization, further helping in increasing the economy by providing work opportunities to the people. It is estimated that there are around 41.4 million employed persons in January 2019, among which 38.7% are female employees, according to the Philippian Statistics Authority. With the growing industries, there is a rise in the rates of female participation in the labor force these days. Working mothers are enthusiastic about ensuring the best nutrition for their infant, favorably, consequently leading to a spike in demand for infant nutrition that can replace mother's milk. This factor is significantly contributing to the growth of the Philippian's infant nutrition market.
Social Media Networking to Engage Potential Customers in the Philippines Infant and Mother Nutrition Market—
In recent times, there is a significant growth in the tech-savvy population, a fortifying digital economy, and an increasing trading network in Philippians. The penetration of digital technology has reached over half of the nation's population due to increasing internet usage. According to the World Bank, the individuals using the internet increased from 55.5% in 2016 to 60% in 2017. Moreover, it is called as the social media capital of the world owing to the extensive use of social networking websites such as Facebook, Instagram, Snapchat, and Twitter. This perpetually growing digital culture is promoting online businesses across the region. Moreover, the brands understand the prominence of social media platforms and apps for infant and mother nutrition products, thereby improving their presence in those platforms. Furthermore, these platforms enhance brand visibility and create awareness; consequently, strong social media websites are anticipated to proliferate the growth of the Philippines infant nutrition and mother nutrition market.
Philippines Infant and Mother Nutrition Market Gaining Maximum Demand through Key Distribution Channel—
Based on the distribution channel, the Philippines infant nutrition and mother nutrition market is segmented into Sari-Sari stores, supermarkets or hypermarkets, specialty stores, online stores, pharmacies, drug stores, and others. Among these, supermarkets or hypermarkets is considered to be the key application segment in the market. The growing retail sector in this region is attributable to the dominance of this segment. According to the international grocery research organization, IGD, the Philippian grocery retail market is anticipated to reach $150 billion by 2021 from 96 billion in 2016 with a CAGR of 9.3% during the period 2016-2021, making it fifth-largest grocery retail market in Asia. The phenomenal growth in the retail market is expected to create significant growth opportunities in the supermarket sector. Moreover, the presence of supermarkets and hypermarkets both in urban and rural areas, close to residential and commercial communities, is facilitating the customers to buy the products on the go. Furthermore, supermarkets usually cleaner, more convenient, spacious, and well-maintained, and offering a wider range of choices for the consumers. These factors are aiding the supermarkets to secure its dominance over other distribution channels. Thus, the key application segment is expected to propel at a standard CAGR of 9.6% through to 2025.
Philippines Infant and Mother Nutrition Market Company's Strategies—
Major companies that are striving to gain grounds in the Philippines infant and mother nutrition market are Abbott Laboratories Philippines, Mead Johnson Nutrition (Philippines), Inc., Nestlé Philippines Inc., Wyeth Philippines, Inc., UNILAB, Inc. Nurture, Inc., Little Freddie, and Anmum Philippines. These companies are increasingly adopting business strategies such as new product innovation, investments, expansions, acquisitions, and mergers to reach potential customers and thereby build their brand in the market.
· On June 14, 2019, Nestlé Inc., launched a new product, a probiotic solution, MATERNA Opti-Lac, to aid lactating mothers to reduce the risk of breast pain and mastitis during breastfeeding. This product is a food supplement that contains beneficial elements, found naturally in breastmilk of healthy mothers to support breast health. These type of innovations are frequently undertaken to attract customers with a wide range of products.
· In April 2019, Nestlé Philippines announced its decision to invest $52 million to fortify the manufacturing capabilities of the local facilities. The increase in manufacturing capabilities will directly upheave the production of infant and mother nutrition products in the region.
· In May 2019, Wyeth Philippines, Inc., launched a new product, Nutrissentials, under the brand Promil Four. The new nutrition formula is strengthened with soluble dietary fiber, Oligofructose, vitamin K, and manganese and it is specially formulated with the right level of nutrissentials such as DHA, Zinc, AA, Lutein, and Calcium, to provide significant support to the child's proper growth and mental development.
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A. Infant & Mother Nutrition Market
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