The cheese market has always held a strong position in the food and beverage industry throughout the world at all times. The North America cheese industry is one of the prominent and vastly growing sectors in the global industry. Led by several new patented and innovative cheese gourmet and custom products, this region is one of the leading importing and exporting continent. The production of several cheese appetizers, cheese concentrates, seasonings, and cheese snacks are driving the North America cheese market demand. With a vast majority of the millennial population, the North America cheese market is experiencing huge demand growth. This is one of the major reasons that a wide variety of cheese products are constantly manufactured and distributed in North American countries. Besides, the American population is widely known for its snack culture, which also paves the way for such newer product creation, which simultaneously boosts the domestic cheese market. According to the U.S. Dairy Council, more than 1,020 million lbs cheese was produced and utilized for domestic use in the U.S. during June 2019. This signifies the huge business and the resultant demand, which contributes eminently to the growth prospects of the North America cheese market. Furthermore, this region has also contributed some of the important cheese such as Colby cheese, farmer cheese, swiss cheese, and Colby-jack cheese. Consequently, the niche market is gaining huge demand from across the world, which is also boosting the overall economic output of the cheese industry in this region. As per the International Trade Centre (ITC), the United States imported 175,851 tons of cheese and curd items, amounting to nearly $1 million value in the year 2018. This highlights the higher consumption rate of cheese in this country, which also influences the North America cheese market demand. The North America cheese market leverage a revenue of $137.2 billion in the year 2018 and is anticipated to increase at a CAGR of 3.15% during the forecasted period of 2019-2025.
Among other cheese products, processed cheese is widely manufactured and distributed all across the North American countries as well as other regions in the world. One of the most common cheese products, processed cheese is largely utilized in multi cuisines in several foodservice industries and in domestic utilities. Furthermore, a wide variant of processed pasteurized cheese products is available in the grocery stores and supermarkets which facilitate customer demand. These products include cheese cubes, slices, dips, spread, stick, and many others. Being used in everyday-life culinary activities, several cheese companies were adding international flavors and added plant extracts into these products. Significantly, these new flavors generate huge demand from across the continent. Consequently, processed cheese demand boosts the domestic market economy, which will grow at 2.6% CAGR through to 2019-2025.
Plant-Based Vegan Cheese Trend:
The future of food and foodservice industry is marked by the advent of vegan food culture, which is simultaneously replacing several dairy products. Non-dairy cheese and cheese products made from soy milk, coconut milk, rice milk, and other plant-based milk sources are widely accepted in this region. Furthermore, the US government and the Food and Drug Administration (FDA) is investigating the traces of nonpolymer per- and poly-fluoroalkyl substances (PFAS) in dairy livestock milk. Concurrently, milk in New Mexico’s dairy industry contained these substances which are likely to affect the business dairy products (including cheese) in this region. Consequently, the production of vegan cheese and subsidiary products will boost the domestic cheese market demand. Additionally, several pizza restaurants in the North American region use vegan cheese. For instance, Pizza Pizza uses dairy-free cheese from Violife, Blaze Pizza prepares its food cuisines from Daiya cheese, and other restaurants such as Pizza 73 and Pizza Rev also depend on vegan cheese products.
Rising Cheese Production In North America:
North America is one of the largest milk-producing continents in the world, which majorly influences the domestic cheese industry production. As per the Food and Agriculture Organization (FAO) statistic, North America produced nearly 1.8 million tons of milk in the year 2017, which accounted for a 1.7% increase from the total production in 2016. This signifies a healthy dairy market in this region which largely include cheese products. Furthermore, North American countries are also hugely populated by the millennial generation, which further adds to the overall cheese business in this region. According to the Pew Research Center, the U.S. accounted for nearly 71 million millennial population in 2016, which is projected to reach 76.2 million by the year 2036. With greater proclivity towards junk food, ready-to-eat meals, and snack culture, millennial generation accelerate the production of cheese in this region. Besides, renowned fast-food restaurants such as KFC, Dominos Pizza, and McDonald’s have headquarters in this region, which also influences the domestic cheese market demand.
Key Companies And Their Contributing Products:
With a lot of cheese products industries established in the North American region, the overall revenue generation is huge. Companies such as Savencia Sa, Mother Dairy, Lactalis Group, Kraft Heinz, Emmi Ag, Britannia Industries Ltd, Bel Group, Associated Milk Producers Inc, Arla Foods, and Almarai contribute immensely to the domestic cheese market growth prospect. This is facilitated by new product launches and massive investment to adopt new technology and processes by these key players. Furthermore, these new developments influence the cheese market demand, whereby gathering more customers from across the world.
· America-based Associated Milk Producers Inc. is a well-known dairy manufacturing company that contributes 10 percent of the region’s cheese and other dairy products. Recently, this market leader invested in a new cheese-making technology, which will increase cheddar cheese production in its Paynesville, Minnesota plant (U.S.). This will mark as an important boost to the North America cheese market growth prospect.
· The Kraft Heinz food company is another leading brand in the North America cheese market and is claimed to produce natural cheese without the addition of artificial RBST hormone. Furthermore, they unveiled a new unicorn shape Macaroni & Cheese, a new enhancement of their previous macaroni and cheese pasta. These remarkable contributions are likely to elevate the North America Cheese market demand in the forthcoming years.
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