Protein hydrolysates has a huge demand in various industries such as food and beverage, cosmetics, and personal care. Owing to wide applications of Protein hydrolysates, the protein hydrolysates market is anticipated to witness a positive growth in the upcoming years. In the last decade, plant-based protein has gained attention owing to its capability to improve nutritional quality, yield, and tolerance to abiotic stressors. Plant-derived protein hydrolysates attained tremendous traction as plant biostimulants it has the potential to enhance the productivity, germination, and quality of a wide range of agronomic crops and horticultural. In the future, the agriculture sector is anticipated to observe twining challenge of minimizing the impact of agriculture on the environment and human health and simultaneously feeding the global population. These critical challenges entails the utilization of protein hydrolysates that are produced from the by-products of vegetables and the corn wet milling industry. Moreover, the plant-based protein hydrolysates market is witnessing substantial growth.
Additionally, advancement in crop cultivation is poised to boost the global protein hydrolysates market growth, which was evaluated as $586m at the end of 2018, and the market is expected to grow at a CAGR of 8%, during the forecast period 2019-2025.
North America Accounting for the Largest Share in the Protein Hydrolysates Market
In 2018, North America led the global protein hydrolysates market revenue with 37% of regional share. The changing lifestyle along with rising awareness about usage of protein hydrolysates in most of the cities in the U.S. and Canada is impacting the growth of the protein hydrolysates market. This growth is attributed to consumer inclination towards healthy diet along with premium quality food ingredients. In August 2019, Parabel USA Inc., a plant protein ingredients producing company, introduced neutral colored protein ingredient for commercial protein. The protein hydrolysate is natural in taste, beige in color and suitable for a wide range of applications from sports nutrition products to plant-based burgers. An introduction of such products in the marketplace has drastically increased the demand for isolated protein hydrolysates. The company is best known for its water lentils green-hued ingredients. With the development of a unique way of capturing nutrients of a traditional and known food source such as water lentils has revolutionized the protein supplement market in the 21st century. Similarly, other companies in the U.S and Canada are looking forward to develop similar products, hence, the protein hydrolysates market is experiencing growth in North America.
Whey and Casein Protein Hydrolysates Escalates Fast Sports Performance
Initially, high-protein sports nutrition were only demanded by athletes and bodybuilders in order to speed up their recovery and build muscles. After the emergence of protein-enriched products in the food and beverages sector, it has encouraged the consumers to look for convenient lifestyle trend to live a healthier and more active life that has eventually increased the demand for whey and casein protein. Whey and casein protein hydrolysates have beneficial protein ingredients coupled with a high rate of solubility. As compared to several other nutraceutical protein supplements, whey and casein proteins moderately supply amino acid in the human body that makes it a perfect post-workout supplement. In 2016, the sports nutrition sector is estimated to worth $33 billion globally. Owing to rapidly growing nutrition sector, the demand for protein supplements are expected to have a tremendous growth. Additionally, organic whey protein, hydrolyzed protein powder, egg protein powder, isolate protein have a versatile range of convenient product such as ready-to-drink (RTD) milk beverage. The net worth of protein supplement was assessed as $2.6 billion in 2016. Therefore, the protein hydrolysates market is catapulting in the food and beverage industry in recent times.
Online and E-commerce Reducing Distribution Costs of Protein Hydrolysate
Online channels create opportunities for those manufacturers who face difficulties in entering the market due to heavy marketing costs. Online channels provide a significant reduction in the cost of distribution and support in giving attention to unpopular brands and producers. Rising usage of social media and modern technology such as applications downloaded and installed in smartphone, laptops, and tablets is surging the use of e-commerce and online platforms to purchase sports nutrition and infant formulae. In developed countries, online shopping has already created its stronghold among consumers preference and in the developing countries it is still in the growing phase. For instance, working mothers are the major target audience for the E-commerce and online channel vendors in supplying infant formulas containing protein hydrolysates. Owing to these marketing channels such as Amazon, the demand for product has increased along with growth in the protein hydrolysates market share.
High Usage of Protein in Infant Nutrition Boosting the Demand for Protein Hydrolysates
The infant nutrition segment is leading the protein hydrolysates market in terms of revenue which is growing at a CAGR of 6%, during the forecast period. Demand of protein is growing to build infant tissues properly. Additionally, there are 49 million malnourished children under 5 years of age in the world. Growing deficiency among the children is due to lack of protein— which is a major global concern. The deficiency of protein leads to malnutrition, owing to this, there is an increase in demand for protein hydrolysates in the global market. Protein hydrolysates are prescribed to infants and toddlers suffering from inborn impediment such as intolerance of lactose— which is an alternative to breastfeeding. Gastrointestinal discomfort such as colic and constipation is a common concern amongst infants when fed with conventional infant formulae. When protein hydrolysates are fed to the infants through baby food it avoids causing gastrointestinal difficulties creating remunerative applications in the health and wellness sector. Therefore, it results in the growth of the protein hydrolysates market, as the product represents significant investment potential, hence creating opportunities for manufacturers.
Major Market players in the Protein Hydrolysates Market
Some of the key companies in the protein hydrolysates market are BRISK BIO, DSM N.V., Agrilife, Abbott Laboratories (Nutrition division), Royal Frieslandcampina N.V., Kerry Group PLC, Glanbia PLC, Tate & Lyle PLC, Nestle S.A., Tate & Lyle PLC, Danone Nutricia, Arla Foods, and ADM Company. These companies are utilizing extensive resources on developmental and innovational activities to deliver essential products and solutions to global customers, hence, strengthening their brand image and setting new trends for the global market.
Abbott’s Nutrition Division Launched Ensure Max Protein
In April 2018, Abbott Laboratories nutrition department launched Ensure Max Protein on a global platform for adults who is 45 plus to stay strong and active with growing age. The product has highest protein content, and a 150 calorie beverage with 30 grams protein along with all essential amino acids. Abbott positioned the product as on-the-go-consumption launched in two flavors-milk chocolate and café mocha. Thus, the launch of similar products in the marketplace helps in generating the growth of protein hydrolysates market revenue.
FrieslandCampina Invests in Reorientation of its Core Brands
In November 2017, Royal FrieslandCampina N.V., a Dutch multinational dairy company, announced their plan to invest in the company’s core brands such as Tuffi, Frico, and Landliebe in Germany. In Germany, FrieslandCampina is the only company with substantial presence in all dairy channels and categories aiming for profits in the future.
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