Growing consumer interest in healthy and nutrient-rich food products, across the world, is an eminent factor providing impetus for the growth of high pressure processing equipment market. Access to substantial amounts of healthy food products is essential for sustaining life and promoting good health. Food and beverage products such as meat, dairy, vegetables, juices, fruits, and seafood, contaminated by harmful bacteria or chemical substances, cause more than 200 diseases ranging from diarrhea to cancer. As a consequence of this global epidemic, around 600 million people suffer from illnesses resulting from the consumption of contaminated food and 420,000 people die every year, globally. Thus, food safety has become a very important aspect of the food and beverage industry. In this hour of need, High Pressure Processing (HPP) technology has emerged as a strategic solution for controlling food contamination owing to its capability to inactivate food contaminating bacteria, yeasts, and molds, by applying high levels of hydrostatic pressure to packaged food. This technology is easily compatible with grinder machines, meat processing equipment, and juicer machines, to name a few. Moreover, it is helpful for enhancing the shelf life and guaranteeing safety by preserving the flavor, texture, and nutritional value of the food product without the use of chemical additives. Therefore, the growing emphasis on food safety is considered to be the eminent driving factor for the growth of the high pressure processing equipment market.
The high pressure processing equipment market was valued at $502m in 2018, and is poised to grow at a CAGR of 11.2% during the forecast period 2019-2025.
Global Demand for Processed and Packaged Food Fostering Market Growth—
Increasing consumption of packaged and processed foods is facilitating the growth of the high pressure processing equipment market. Increasing urbanization across the world, particularly in developing countries such as China, India, and Japan is giving rise to hectic lifestyles with less time for preparing meals. This has led to increasing demand for packaged and processed food products across the world. Hence, the processed food market is anticipated to grow at a CAGR of 14.6% to reach $543 billion by 2020 from $322 billion in 2016. The increasing consumption of the above-mentioned food products has created both opportunities and challenges for food safety in the food processing industry. This, in turn, has resulted in the adoption of cutting edge processing technologies such as HPP to ensure food safety in food processing industries.
Juices and Beverages Segment Driving Market Growth—
On the basis of application, the high pressure processing equipment market is segmented into fruits and vegetables, meat, juices and beverages, and seafood. Among these, juices and beverages is considered to be the key application segment that is poised to grow at a higher rate. This is owing to the increased adoption of HPP technology for processing of packaged beverages by beverage companies. In the recent years, cold-pressed juices has become a trend globally. Multinational beverage companies like Coca-Cola, PepsiCo, Campbell’s and Starbucks came forward to invest in cold-pressed juice companies to meet the growing demand. For instance, Starbucks acquired Evolution Fresh in 2011, whereas Coca-Cola partnered with Suja in 2015. The demand for cold-pressed juices and other beverages such as tea, coffee, and coconut water is due to the unchanged flavor, nutritional value, and freshness that can be maintained through the use of high pressure processing technology. Moreover, beverage companies are increasingly adopting this technology to grow and produce beverages with extended shelf-lives and high amounts of food safety. For instance, Origin Almond produced almond juices by using high pressure processing technology to achieve low-sugar nutritional profile, while safely extending shelf-life. Therefore, the key application segment is anticipated to grow at a CAGR of 6.4% through to 2025.
High Pressure Processing Equipment Market Leveraging North America—
Geographically, North America is projected to be the fastest-growing high pressure processing equipment marketplace during the forecast period, and registered a share of 47% in global demand in 2018. The significant growth of the market in this region is attributed to increasing food safety concerns of consumers. The outbreak of foodborne diseases such as Escherichia coli, Botulism, Campylobacter, Listeriosis, and Salmonella affected millions of Americans annually. As a conseqeunce, 14,259 illnesses, 875 hospitalizations, 17 deaths and 18 food recalls surfaced as a result of 839 foodborne disease outbreaks, in 2016, in the U.S. The widespread foodborne diseases in conjunction with the festering consequences sparked the government bodies such as Food and Drug Administration (FDA) and Food Safety and Inspection Service (FSIS). And it also augmented the focus on the production, processing, and distribution of food to make sure that all the final food products are safe from contamination. Some of the recent laws and regulations concerning food safety that are implemented in this region are Public Health Security and Bioterrorism Preparedness and Response Act, Sanitary Food Transportation Act, Food Safety Modernization Act, Agriculture Marketing Act, Canadian Food Inspection Agency, and Mexico’s National Service for Agro-Alimentary Public Health, Safety and Quality. These stringent food safety regulations are considered to be the primary factor for the high adoption rate of novel food processing technologies such as high pressure processing in this region. Moreover, the presence of technologically developed countries such as the U.S., Canada and Mexico has resulted in increasing adoption of high pressure processing technology instead of traditional pasteurization techniques. These are the factors that have resulted in North America holding the maximum revenue share.
High Pressure Processing Equipment Market’s Company Strategies—
Companies that have secured a significant presence in the global high pressure processing equipment market are Hiperbaric, Thyssenkrupp AG, Avure Technologies Inc., Kobe Steel, Ltd., Multivac Sepp Haggenmüller SE & Co. KG, BaoTou KeFa High Pressure Technology Co., Ltd., FresherTech North America, Shandong Pengneng Machinery Technology Co., Ltd., Stansted Fluid Power Ltd., and Beskyd Frycovice A.S. These companies are continuously striving to build their brand name in the global market by adopting business strategies such as product innovation, collaborations, partnerships, and mergers and acquisitions.
· In September 2018, Hiperbaric launched the Hiperbaric 1050 Bulk, which is capable of processing beverages in bulk before bottling, which is not possible with traditional HPP equipment. It can process 10,000L of beverages in an hour at the lowest processing cost and with minimum energy consumption. This innovation is intended for bulk production of HPP beverages to meet global demand.
· In June 2019, Avure Technologies acquired a new HPP technology for meat products. This technology is intended to inactivate pathogens and bacteria that contaminate fresh ground meat. The acquisition of this technology is aimed at reaping the benefits of clean label, food safety and shelf life extension.
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