‘Industry 4.0’ with its commencement has lofted the level of automation in various sectors including packaging and automobile , with manufacturing industries leveraging the most out of it. A new participant in the group are life sciences companies working in the fields of vitamins, minerals, supplements testing, microbiology testing, and folic acid test. Research and development being the core of nutraceutical companies, testing and evaluation of novel products are an integral part of it. ‘Smart lab’ is a major trend in vitamins, minerals, and supplements testing market, as nutraceutical companies are demanding automation of processes. It enhances the pace of testing and evaluating programs, and better visualization of end results to be effortlessly marketed for better business. Consequently, during the yesteryears, the market has witnessed major life sciences companies introducing lab equipment centric towards automation. For instance, Tecan Group Ltd. has introduced Freedom EVO 75 that is a compact sized pipetting robot for throughput applications ranging low to medium and to handle repetitive liquid handling tasks. It augments the pace of the delivery of insights after testing of vitamins, minerals, and supplements in liquid form.

Not just automation, vitamins, minerals, and supplements testing market players are also integrating the novel technology of ‘IoT’ that can connect several things in a testing lab, from pipettes to manuscripts and data storage. Tracing further opportunities in real-time data sharing by integration of technology, market players are installing tools with enhanced and secured data storage along with easy to use interface. For example, BioData Ltd. supplies numerous electronic lab notebooks (ELNs) variants. The ELNs are provided via a number of different cloud providers including Amazon Web Services, Rackspace, and SoftLayer. The cloud based technology ensures sufficient backup and is also a collaborative tool enabling real time monitoring and inputs by individuals. Similarly, Merck KGaA under its Accelerator Program, has come up with an innovative technology that connects laboratory instruments with industrial preset criteria. Consequently, it accelerates the administration and evaluation processes of data sets at a significant pace. Hence, integration of technology such as IoT and cloud computing is a major trend in global vitamins, minerals, and supplements testing market.

As Vitamin and Nutrition Supplements Are Becoming An Essentiality, Vitamins, Minerals, And Supplements Testing Market Demand Witness Profound Growth:

The global vitamins, minerals, and supplements testing market size was evaluated to be $ 601.5 million in 2018 and is estimated to be progressing at a global CAGR of 5.8% during the forecast period of 2019 – 2025.

In this modern era, individual health concerns are often left unattended, leading to its deterioration. The rate of obesity has tripled since 1975. Additionally, the same year that around 45% of deaths among children under 5 years of age are linked to malnutrition and 426 million adults are underweight. Owing to such alarming rates, huge chunk of overall population is propelled towards healthcare and proper nutrition uptake. With the healthcare sector progressively growing expensive, good amount of traffic is diverted towards vitamins and nutrition supplements market as a preventive caution.

These minerals, supplements and vitamins fall under the prescribed drugs category and are affected by compliances by the FDA, which is another factor adding impetus to the vitamins, minerals, and supplements testing market share. 68% of American population consume dietary supplements. 66% of this traffic fall under the age group between 18 and 34, and have indicated to increase their supplements usage in the upcoming years. With 78% of Americans confirming supplements as a right choice, the market both for vitamins, minerals, and supplements and its testing is customary for an unprecedented growth in North America. Observational studies by The National Center for Biotechnology Information, U.S, have suggested that various nutrients, dietary supplements, and vitamins may suspend the inception of dementia. Such studies have imposed governments to escalate their spending on community health forums relevantly affecting the preventive healthcare or nutritional supplements and vitamins market. China is spending nearly $6.3 billion per annum for community healthcare which can be capitalized by the nutritional supplements industry players in this highest-populated region to converge such government investments with their revenue.

During the past few years there has been substantial growth of functional food and supplements uptake owing to the advancements in nutritional sciences and understanding of the health benefits of new ingredients. Modern consumers have an extensive array of products to choose from with an ever increasing number of natural or synthetic nutritional ingredients. Consequently, regulatory agencies such as FDA are unceasingly updating relevant regulatory requirements to certify the quality of product and safety with guidance to the industry. Similarly under the Dietary Supplement Health and Education Act, United States, it is mandatory for the manufacturers and distributors to ensure compliance of potency, identity, and purity requirements. Due to strengthening regulation the dietary supplement industry is facing the necessity for intricate analytical support as it has inadequate internal expertise and resources. Thus, companies do not have much option apart from buying analytical competence and in-depth knowledge of external laboratories for their necessities in ingredient testing and identification. It is the major vitamins, minerals, and supplements testing market growth driver.

United States flourishing health club industry determining North America vitamins, minerals and supplements testing market share:

After an acute analysis of regional vitamins, minerals, and supplements testing markets, North America is estimated to be the most lucrative marketplace. As awareness among masses pertaining to health is increasing, consumption of vitamins and minerals loaded F&B products and health supplements is acting directly proportional to it. The global health club industry to be valued at approximately $87.2 billion. The United States alone had more than 30% of the global value with a share of $30 billion. As a consequence, the demand for products fortified with vitamins, minerals and supplements is increasing and directly impacting the industry involved with testing. In the year 2018, United States was the top importer of provitamins and mixtures of vitamins in 2018. The import value for U.S exceeded $1.2 billion. Consequently, North America in 2018 had 38.6 % share in global vitamins, minerals and supplements testing market revenue. The dominance of this region can also be supported and justified by the fact that North America held 34%-38% share in global vitamins and nutrition supplements market demand in the same year. This rapidly progressing market worth $56 billion is a major factor influencing the adjacent market involved in testing of vitamins and supplements.

The Food and Drug Administration, United States, is itself an avid entity in North America vitamins, minerals, and supplements market. Protecting public health is the fundamental duty of FDA and is totally reliant on the competency of its laboratories to conduct tests and examination of samples. The pivotal role of FDA to protect the public health is reliant on the capability of the agency's laboratories to rapidly and precisely examine samples. As the FDA regulates 75% of the United States food supply, it clearly indicates its potential as an influencer in North America vitamins, minerals, and supplements testing market. The budget request for total resource of FDA for the year 2020 is $6.1 billion that is 12 % more than FY 2019. Hence with increasing budget year on year, the organization is a major market growth driving factor. It is to be noted that regulations on Human Drugs accounts for 30% of FDA’s budget and food regulatory consumes 20% of the budget. Therefore, 50% of the budget is towards food and drugs that are major application verticals in vitamins, minerals, and supplements testing market. Moreover, the prominence of FDA in testing industry can be better evinced by its programs decimated towards dietary supplements. For instance, the U.S. Food and Drug Administration (FDA) announced in 2019 a public meeting entitled “Responsible Innovation in Dietary Supplements”. The meeting was dedicated towards delivering participants with a platform to showcase ideas for assisting liable innovation in the dietary supplement industry whereas preserving the FDA's capability to defend the public from hazardous, misbranded, or illegitimate dietary supplements.

Demand For Vitamin And Mineral Testing Increasing Due To Food Fortification Programmes Initiated By United Nations And World Health Organization:

The population stated as undernourished is increasing year on year. For instance, the number of people considered undernourished and with chronic food deprivation escalated from 804 million in 2016 to 821 million in 2017. Similar indications are recognized by the WHO, stating that in bath developed and developing countries combined, nearly 2 billion people are suffering from vitamins and minerals deficiencies. Such cases have a global condition named ‘hidden hunger’ where people intake adequate amount of calories, but fail to consume vital nutrients. This has given rise to various food fortification programmes at global level to diminish the cases of micronutrient malnutrition. Consequently, the demand for vitamin and mineral premixes are increasing, eventually positively influencing the vitamins, minerals, and supplements market growth.

Among the top 4 measures strategized by the WHO and FAO, food fortification hold a pivotal spot as an implementation to disrupt micronutrient malnutrition at a global level. Both developed and developing economies such as United States, Pakistan, Africa, and Middle East are actively taking in such operations part by venturing with NGOs and international agencies. For instance, fortification of centrally-processed staple foods as the practice is affordable is implemented by 86 countries across the globe currently. As Vitamins and iron are major constituents of these fortification processes, the market is witnessing demand for the test of vitamins to be used as premixes in the programme. Similarly, demand for vitamin c test, vitamin b12 test, and vitamin d 25-hydroxy test is increasing owing to similar operations of various types of food fortifications programmes globally.

India, 100th rank holder in Global Hunger Index has started it initiative to curb the cases of malnutrition. Hence, the demand for vitamins and premixes is accelerating in the economy that ranks 1st in terms of population globally. India Integrated Food Fortification Program that is an undertaking of Global Alliance for Improved Nutrition (GAIN) is assisting the Indian state of Rajasthan to fortify 4,500 metric tonnes of wheat flour, 8,900 metric tonnes of oil and 41,000 metric tonnes of milk per month. GAIN by a venture with United States Agency for International Development is similarly assisting Afghanistan en route for eliminating ‘hidden hunger’ by food fortification of staple food and condiments. The proportion of fortified flour has augmented by 18% from null in Afghanistan. Such regular practices is proliferating vitamin and mineral premixes market demand, that adds impetus to the industry involved in the testing. Since the fortification of staple food such as rice is pacing worldwide, similar is the demand for High Performance Liquid Chromatography (HPLC) Equipment in the vitamins, minerals, and supplements testing market share. The equipment is employed for arsenic speciation analysis of rice and rice-containing food products such as white and brown rice, rice crackers, rice breakfast cereals, rice beverages, and rice cakes. The demand for this equipment is estimated to be progressing with a CAGR of 5.2% during the forecast period of 2019 – 2025.

Vitamins, Minerals, and Supplements Testing Market Companies:

Some of the key players with majority of the global vitamins, minerals, and supplements testing market share are Intertek Group plc, Bruker Corporation, Premier Analytical Services, Great Plains Analytical Laboratory, Avomeen Analytical Services, Thermo Fisher Scientific, Bluestar Adisseo, and Avomeen Analytical Services.

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