Increased incidence of diabetes disease impelled by excessive intake of sweet-flavored food items and the modern lifestyles of the population has become a global concern. According to the International Diabetes Federation, approximately 425 million adults were suffering from diabetes worldwide in 2017 and are expected to reach 629 million in 2045. With fewer calories, less fat and carbohydrates content, and almost no sugar, taste modulators play a prominent role in the diet plan of people with diabetes disorder. Taste modulators can augment mouth feel, block bitterness, and reduce salt in food and beverage items. Increasing awareness among consumers about health issues related to an increase in consumption of sweet and salted food and beverage products are the key factors fueling the growth of the taste modulators market. Growing consumer demand for low-calorie food products with an original taste and enhanced flavor masking benefits of taste modulators are driving the growth of this market. Research on various flavor extraction methodologies by the market players and replacement of sugars with sugar substitutes such as stevia in the food and beverage products also impel the usage of taste modulators. Moreover, increasing research on sweeteners as well as sweet taste enhancers, known as Positive Allosteric Modulators (PAM) further influence the growth of the taste modulators to market globally. PAMs are small molecules that can improve sweetness perception and the receptor activity of the human sweet taste receptor. These allosteric modulators could be more effective than other reported taste enhancers at reducing calories in food products without conceding on the original taste of sugar.
The global Taste Modulators Market size was valued at $1.27 billion as of 2018 and is expected to grow with a CAGR of 8.98% throughout the forecast period 2019-2025.
Sugar-Free Taste Modulators for Obesity Disorder and Diabetes Patients
The growing demand for sweet modulators among over-weight people and diabetes patients are thriving the demand for taste modulators worldwide. Sweet modulators are extensively used as a replacement of sugar in the food and beverage industry. Taste modulators can create desired tastes in food and beverage items such as confectionery and sports drinks that contain low fat or high-intensity sweetener. Taste modulation is useful in eliminating the undesirable tastes of some ingredients in the eatables. The increasing consumption of sports and energy drinks, alcoholic beverages such as whiskey and beer are supposed to increase the taste modulators market share. A rapid change in consumer food preferences particularly in terms of taste has resulted in the innovation of various such as sweet and salt flavor modulators. Cater to the high demand from the consumers’, market players around the globe are shifting their focus towards to manufacture and deliver food products with nutritional benefits and varying flavors. For instance, Kerry Taste and Nutrition, an Ireland-based food company launched its natural taste modulator in 2017. Kerry’s latest innovation TasteSense, an ingredient that enables restoration of mouthfeel in beverage products with reduced sugar content. Nowadays, artificial sweeteners have been losing their traction on account of demand for clean label and natural food products. So, Kerry aims to employ its natural taste modulator into their dairy and confectionary food products. Increasing health-consciousness among the population has led them to demand food products with healthy ingredients. Millennial population, on the other hand, with a wider sense of clean label implications, are looking for products with natural or organic ingredients and that are minimally processed.
Growing consumer emphasis on natural food ingredients that contain low sugar and salt content are creating a lucrative demand for taste modulators market growth globally. Nowadays, obesity disorder which is caused by the overconsumption of sugar has put a lot of pressure on healthcare sector around the globe. According to the World Health Organization, approximately 650 million adults were obese in 2018 worldwide. Patients with obesity disorder and healthcare professionals are now focusing on the consumption of food and beverages items with reduced sugar content. Increasing preference of the customers towards replacing their routine meals with nutrient-rich meals with low-calorie content and high-quality ingredients are the key factors fueling the growth of the taste modulators market size.
North America Holding Major Share of the Taste Modulators Market
North America generated 49.61% of the taste modulators market global revenue in 2018. Increased consumer preference for healthy food products is the key factor for the growth of the taste modulators market in this region. Approximately 30.3 million people in the U.S. had diabetes in 2015, as per the Centers for Disease Control and Prevention. The growing number of population suffering from diabetes and obesity disorders and an increase in the acceptance of low-fat and calorie food items have improved the demand for this market in North America region. The fast-paced lifestyle of the population in this region and ready-to-eat food consumption has witnessed a drastic surge, which in turn, increasing need for taste modulators. Due to a high rate of obesity, cardiovascular, and other health-related problems among the consumers are other influencing factors for this market growth in North America. According to the American Heart Association, more than 130 million adults are estimated to have some form of cardiovascular disease by 2035. These growing numbers, which in turn, shift the focus of the American population towards healthy, nutrient-dense, and less-calorie food intake in the form of their daily diet thereby taste modulators market growth in this region in the upcoming years.
The Major Players in the Taste Modulators Market:
Prominent players in the taste modulators market include Carmi Flavor & Fragrance, DSM, Firmenich SA, Flavorchem Corporation, Givaudan, Ingredion Incorporated, International Flavors and Fragrances, Inc., Kerry Group, Symrise AG, Senomyx, Sensient Technologies, and The Flavor Factory.
DSM, a Dutch-based bioscience company has introduced an innovative taste modulator ModuMax on Nov 24, 2017. This product is natural, clean label, allergen-free, and can be used in a wide variety of applications such as sauces, sweet beverages, savory soups, and desserts.
Mergers and acquisitions are the other key strategies adopted by the players to stay ahead of their competitors. Firmenich SA, a Swiss-based Fragrance and Flavors Company has announced its acquisition with VKL seasoning, an India-based food seasoning, and flavors company on May 02, 2019. With this acquisition, Firmenich has enhanced its spices, extracts, and other natural ingredients product portfolio and expanded its customer base in India. Givaudan, a Swiss-based manufacturer of flavors, fragrances, and active cosmetic ingredients has announced its acquisition with Naturex, French-based Botanicals Company on Sep 19, 2018. With this acquisition, Givaudan has enhanced its natural ingredients product portfolio and its market place in the global scenario. Such acquisitions aid the market players to expand their geographical boundaries and accentuate their footprint into the global taste modulators market.
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