In the contemporary era wherein the packaging industry has been making propitious progress due to the growing demand from end-user industries such as food & beverage, pharmaceutical, and electronics, the linerless labels are gaining substantial popularity in the global packaging market. In the present times of growing environmental concerns across the world, there is global propulsion towards environment-friendly packaging and labeling solutions. The labeling regulations by the government bodies such as the Environmental Protection Agency (EPA) and European Commission (EU) are instigating the producers to generate less waste and CO2 during the manufacturing process. Therefore, there is a paradigm shift towards the adoption of the linerless labels over conventional labels as the former aids in achieving corporate green, zero-waste initiatives. Linerless labels are considered to be environmental friendly labels as they reduce the solid waste stream and minimize silicone in landfills by eliminating the use of liner.

Highly used labels such as waterproof labels, adhesive labels, and pressure sensitive labels are now offered as linerless labels. Thus, the eco-friendly nature of the linerless labels is the prime dynamic for the growth of the linerless labels market. Other benefits associated with the usage of linerless labels include enhanced production efficiency by discarding the time spent on developing liner and eliminating potential workplace injuries by taking away the risk of slippery liner waste on the working floor. Furthermore, as the elimination of liner results into savings in terms of material, freight and storage costs, the linerless labels are considered to be relatively economic. Therefore, the aforementioned key attributes of the lineless labels are expected to be the prominent factors for the unprecedented growth in the linerless labels market size.

The linerless labels market size was valued at $2.1 billion in 2018. Moreover, owing to the rising awareness about the benefits of using linerless labels, the demand in the linerless labels market is anticipated to propel at a CAGR of 5.8% during the forecast period 2019-2025.

Linerless Labels Market Leveraging Pharmaceutical Industry—

The globally growing demand for pharmaceutical supplies is eventually fuelling the demand in the linerless labels market. The rising demand for pharmaceutical drugs can be fathomed from the statistics according to which the import value of pharmaceutical products reached $617 billion in 2018, with an annual growth rate of 11% between 2017 and 2018. In the booming pharmaceutical industry, labeling plays an important role in determining the safety and integrity of the product. The key purpose of the labeling is to make the identification of the product clear and unambiguous by providing information such as batch number, expiry date, dosage forms, and drug delivery methods. Moreover, the pharmaceutical industries are on an urge to use sophisticated labels such as linerless labels to match counterfeiting concerns and regulatory pressures. Therefore, the perpetual growth in the pharmaceutical industry is considered to be a positive impulse for the growth of the linerless labels market.

Linerless Labelling Emerging as the Novel Method to Curb Counterfeiting—

Illegal trade in pseudo products is considered to be the main threat to major economies around the world devoid of their technological advancements. They hinder the growth of the company as well as impact public health and safety. Counterfeiting goods is an incessantly changing phenomenon, which the labeling sector need to outpace. The counterfeit and fake goods across the world were estimated to constitute 3.3% of the global trade in 2016. Therefore, companies of major countries including USA, EU and India are heavily investing for adopting product tractability and identification techniques to curb the impact of fake products. The governments are developing and deploying laws and regulations to hinder the growing trade of counterfeited products. On the other hand, manufacturing industries are promoting significance of labels in the supply chain of the manufacturing. The booming electronics and pharmaceutical industries are widely adopting sustainable labeling techniques such as linerless labels to suppress the impacts caused by counterfeiters. For instance, the electronics industry in India is anticipated to reach $400 billion by 2020 with a CAGR of 41% during 2017-2020. Resultantly, the linerless labels industry is experiencing positive impulse.

End-user Industries in Asia-Pacific Providing Growth Prospects for the Linerless Labels Market—

On the basis of region, Asia Pacific is expected to procure majority of the linerless labels market share during the forecast period and was responsible for 39.1% of the total revenues generated in 2018. The dominance of this regional market is mainly attributable to the growing applications of linerless labels in the end-user industries such as food and beverage, electronics and retail in the emerging economies such as China, India, and Japan. The growing propensity towards the consumption of packaged and processed food in this region is due to the rapid urbanization and industrialization. In china, the food processing market size increased by 6.3% from 2016 to 2017 and attained $1.47 trillion. Whereas, in India, the food processing market was valued at $322 billion in 2016 and expected to reach $543 billion by 2020, with a CAGR of 14.6%. Therefore, the booming food processing and packaging industry is considered to be the prime impetus for the growth of the regional linerless labels market. Moreover, the propitious growth in the retail industry is expected to augment the demand for linerless labels in this region. The retail sector in China was valued at $5.4 trillion in terms sales revenue in 2017, a 10% increase from 2016. Therefore, the booming end-user industries are responsible for the growth linerless labels market in Asia-Pacific region.

Face Stock Segment Propels at Highest Growth Rate—

On the basis of composition, the linerless labels market is bifurcated into face stock, adhesive, and topcoat. Among these face stock segment is expected to be the key segment and is anticipated to propel at a highest growth rate during the forecast period. This is mainly due to the fact that face stock is the primary component in the label. Face stock is a layer made up of paper, fiber or any other material on which the topcoat and adhesive are applied. Moreover, the information pertaining to the product to which the label is applied is printed on the face stock. Therefore, the face stock segment is anticipated to prosper at a CAGR of 2.7% through to 2025.

Linerless Labels Market Companies’ Strategies—

Prominent Companies that are striving to gain majority of the global linerless labels market share are 3M company (U.S.), Coveris Holdings S.A. (U.S.), Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), Constantia Flexibles Group GMBH (Austria), RR Donnelley & Sons Company (U.S.), Gipako (Europe), Hub Labels Inc. (U.S.), Cenveo Corporation (U.S.), Reflex Labels Ltd. (U.K.), General Data Company Inc. (U.S.), Skanem AS (Norway), NAStar, Inc. (U.S.),  NSD Labelling Group (U.K), and Raveenwood Packaging (U.K.). These companies are continuously adopting business strategies such as partnerships, mergers, acquisitions, and collaborations to gain ground in the global linerless labels market. Moreover, they are investing heavily in developing innovative products to broaden their product portfolio, thereby to build their brand name.

· In 2019, CCL Industries, a global leader in specialty label and packaging solutions, has acquired the Colle a Moi Inc., a leading producer of customized kid’s labels in Quebec. This acquisition is intended to fortify its presence in the global linerless labels market.

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