Meat is massively consumed as an important source of protein by humans. Also, with the growing prevalence of intense and busy urban lifestyles, processed food has become one of the main sources of nutrition in one’s diet. People rely on food labeling as it ensures the safety and reliability of the meat product. Furthermore, the growing awareness regarding food safety concerns has made the consumers more careful about the quality of the food compared to before. Thus, it is mandatory to watch the product quality at every stage of the supply chain. Meat species testing proof speaks to a key issue for edible validation of meat since it allows the promotion of fair trade, verification of labeling, and prospers authentic information to consumers. Meat authentication is mandatory nowadays owing to the prevalent fraudulent practices such as meat adulteration. Meat adulteration has become one of the most significant economic issues as it results in substantial economic loss and gains of consumers’ trust in the food industry. Consumption of ill-treated and adulterated meat can lead to severe health problems and sometimes life-threatening diseases. Moreover, adulteration also hampers the brand value of the manufacturers which in turn can affect the growth of the company. Meat can be adulterated in several ways such as the addition of water to minced meat, the addition of prohibited meat, and the addition of illegal biological or chemical additives in the meat. Therefore, such risks of meat adulteration are breeding the meat speciation testing market.

The global Meat Speciation Testing Market generated $1.76 billion in 2018 and the demands in the market are projected to grow at a CAGR of 8.3% during the forecast period 2019 to 2025. The food industry is considered as one of the most stable industries in terms of recurring global food demands, and meat grabs a fair share in the food and beverage industry. Therefore, it is essential to maintain the quality of the meat-based food products to ensure the goodwill of the company and the health of the consumer.        

Application Analysis in the Global Meat Speciation Testing Market

By technology, the Polymerase chain reaction (PCR) analysis is considered as the most preferred methods for meat testing in the meat testing speciation market. This method is effective for analyzing 8 types of meat including buffalo, cattle, goat, chicken, sheep, pork, horse, and duck. Other than this technique, some other speciation methods include the Elisa technique, Mycoplasma test, chromatography, spectroscopy analysis, and enzyme-linked immunosorbent assay. The majority of the meat exporting companies are bound to pass the PCR test. The global meat production has tripled over the last four decades and has increased by 20% in the last decade. Thus, the growing demands for meat products in both the developing and developed economies are expected to induce traction for PCR meat testing which in turn is benefitting the global meat speciation testing market. The PCR meat testing technology is the key application in the meat speciation testing market due to its convenience and precise results. PCR kits such as the Imegen RapidFinder is a meat detection kit used in the food and beverage industry for real-time PCR-based animal species detection and quantification solutions. These portable kits are referred for generic meat testing that produced results in real-time. The heavy adoption of such kits is boosting the PCR application in the meat speciation testing market, further, the demands for PCR testing are expected to grow at a CAGR of 4.8% during the forecast period.     

Regional Overview in the Meat Speciation Testing Market

The European region was observed as the most lucrative region in the global meat speciation testing market, the region grabbed 41.4% of the total marketplace. Europe is one of the most developed regions of the world and thus the eating habits and living standards of the people residing in European countries are considered superior. The majority of the population living in these countries watch their diet and the quality of food. However, a large consumer base means a large potential for fraudulent activities. One such scam took place in 2013 that raised the profile for meat speciation testing. This was the horsemeat scandal that shook the entire food and beverage industry. In this scandal, horsemeat and pork meat were found in the frozen beef burger patties. The labeling on the product didn’t mention the presence of horse and pork meat, still, the product was being sold in several British and Irish supermarkets. Such incidents provoke the necessity for meat speciation testing thereby supporting the growth in the European meat speciation testing market. Due to such fraud practices, the United Kingdom Food Standard Agency (FSA) and the Food Safety Authority of Ireland (FSAI) issued provisions against the alarming condition of meat adulteration.

Growth Drivers in the Meat Speciation Testing

·     Government Initiatives and Food Governing Bodies: Global food examining and food testing bodies such as the Food and Drug Administration (FDA) and the Food Standard Agency (FSA) are putting efforts to prevent the adulteration activities in meat products. These agencies rely on the previously mentioned meat speciation tests to segregate the meat composition. These government bodies are generally supported with heavy funding and investments to tackle the issue of adulteration in food and evidently, a massive share of this capital is allotted for meat speciation testing thereby, boosting the meat speciation market growth.  

·      Involvement of Huge Brand Names: Most of the frozen meat products are sold in retail supermarkets such as Walmart and Safeway. These supermarkets tend to promise anti-counterfeit and authorized products because selling counterfeit products in these retail stores can affect the brand value of the supermarket chain. Thus, these big retail chains are now more careful than ever in selling meat products and meat speciation testing has become an important part of the supply chain here. Therefore, the distribution channel of a retail store is also one of the major growth drivers in the meat speciation testing market along with the growing demands for meat globally.

Meat Speciation Testing Market Competitive Landscape

The companies influencing the meat speciation testing market are VWR International LLC, Eurofins Scientific SE, ALS Limited, Neogen Corporation, LGC Science Group Ltd. Genetic ID NA, Inc., International Laboratory Services Ltd., AB Sciex LLC, Geneius Laboratories Ltd., and Scientific Analysis Laboratories.

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b)      Cultured Meat Market 

c)      Meat Substitutes Market

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