Chia Seeds Market: An Ancient Grain Paving Way to Superfood Trend

The chia seeds market size is catapulting due to nutritional and health-related benefits. In the contemporary era, the super-food trend has gained significant popularity as the consumers are inclined towards wholesome and natural ingredients with the product launch. Superfood containing super ingredients are a rich source of antioxidants, polyphenols, vitamins, and minerals. A major factor in the sale of superfood includes availability of chia seeds, that is easily accessible through supermarkets and hypermarkets in the form of ground chia seeds, chia seed oil, and black chia. In daily diets, the inclusion of Omega-3 rich oils and foods such as the consumption of fish prevents heart diseases. However, plant-based sources of Omega-3 found in chia seeds is seeking huge attention due to its easy corporation in functional and convenience foods. On the other hand, the content of aflatoxins which is an integral part of chia seeds is regulated. Owing to these benefits of chia seeds, the food and beverage application is anticipated to propel at a CAGR of 5.5% during the forecast period 2019-2025. As a result, the key companies operating in the chia seeds market are focusing on various product innovations and expanding their product portfolio to achieve prominence. With this, the global chia seeds market size was evaluated to be $70 million as of 2018. The market is creating opportunities that are expected to grow at a CAGR of 4.7% through to 2025.

North America Creating Growth Opportunities for the Major Market Players

North America subjugated the global chia seeds market with a regional revenue share of 41% in 2018. The increase in consumer awareness about organic and non-GMO variants, an emerging trend, chia seeds have created huge opportunities for the companies to launch innovative products in the region. In 2018, SNAAK Bar, a California-based company, partnered with CV Sciences, Inc., cannabidiol?based pharmaceuticals and consumer product company with an objective to introduce a new product SNAAC CBD, which is designed to improve workout performance and athletic performance through advanced phytocannabinoid nutrition. In regards to product launch, chia seeds are used in a number of bakery products such as muesli bars, peanut butter, cereals, and beverages as a functional ingredient. Additionally, Mexico is the largest producer of chia seeds as they are widely used into fruity drinks as they add a nice texture and turn gelatinous to the beverage. The chia seeds market in Mexico is bolstering as Germany, the United Kingdom, and the Netherlands are the major importer of the product.

Major Companies in the Market

The key companies in the chia seeds market are Spectrum Organics Products LLC , Garden of Life , Mamma Chia LLC , ChiaCorp , Bob's Red Mill , Glanbia plc , Navitas Organics , Mother India Organics and Naturals Pvt. Ltd. Benexia Europa S.A. , The Chia Co. , Chia Bia Slovakia s.r.o. , and Naturkost Übelhoer GmbH & Co.

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