Increased demand for protein-based ingredients in Sports and Dietary Nutrition is anticipated to drive the Protein Hydrolysates Market during the forecast period 2020-2025. Protein Hydrolysates Market size is valued at $844.2m by 2019, and is estimated to reach $1,216.1m by 2025, growing at CAGR of 6.5% during the forecast period of 2020-2025.

The Protein Hydrolysates market is growing at a significant rate as the improved functionality in protein hydrolysates is dependent on the hydrolysis conditions used and the extent of hydrolysis. Protein hydrolysates are of interest for the food industry because of their beneficial effects for the food products and for human health. It has also special application in sports medicine because its consumption allows amino acids to be absorbed by the body more rapidly than intact proteins.

Protein hydrolysates are mixtures of amino acids, oligopeptides, polypeptides that are manufactured from protein sources using partial hydrolysis. It is a type of protein that is partly hydrolyzed or digested be consuming, which makes it easier to absorb or digest. Protein hydrolysate is available in form of solid and liquid. It is derived from plants, animals, or milk products. Protein hydrolysates are used in solid and liquid food products listed in special diets or for the patients in order to provide them additional nutritional diet. It is also commonly used for the patients that are unable to take protein form their regular food. From wide application in manufacturing of dietary supplements, baby food and sports nutrition to the surge in demand for plant-based and animal-based protein hydrolysates, especially from sports industry to increased R&D investments by governmental bodies to overcome limitations of high cost coupled with the rising demand for healthy and nutrient enriched animal feed with growing consciousness about livestock health should stimulate the demand of protein hydrolysate for livestock feed application is anticipated to propel the Protein Hydrolysates Market during the forecast period 2020-2025.   

North America is the major region dominating the Protein Hydrolysates market with revenue of $290.8m in 2019 and is estimated to grow at a CAGR of 5.3% during the forecast period 2020-2025 to generate revenue of $392.9m in 2025. There is a rise in the usage owing to a well-developed food industry and increasing popularity regarding the health benefits in the region. The increasing R&D by the key players present in this region and supportive policies is also helping in the growth of the market in this country. 

Also, the substantial presence of end-user manufacturing companies such as Mead Johnson and Hill Pharma, among others, is likely to create massive demand for the product in the region. Furthermore, the high cost of production leads to increased product cost of the final products, which is borne by the consumer. As the purchasing power of the consumers is high, there is increased acceptability of the product in developed countries. According to a report published by the National Health and Nutrition Examination Survey of the US, 69% of the infants who are fed regular milk or formula consume cow’s milk formula, and 12.0% consume soy formula with protein hydrolysate as ingredients, thereby affecting the market growth directly. Presence of favorable government regulations in the U.S. is estimated to enhance the growth of the market.

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Protein Hydrolysates Market Growth Drivers:
  • Growing Awareness Regarding Protein Diet for Developing Health & Immunity:  
With the current pandemic situation, and with rising awareness on the importance of increasing immunity, more consumers are buying protein based supplements to improve their health and immunity. The rise in demand has driven the need for ingredients such as protein hydrolysates immensely. According to a survey, published in Research Gate, of the total individuals attested to having consumed dietary supplements in their life, protein supplements were the most consumed form of dietary supplement. Increasing awareness among people on the importance of protein based supplements to maintain health is set to accelerate the market growth. Increasing health awareness, leading to the consumption of functional and nutritional food among consumers is driving growth of global protein hydrolysates market.

  • Rise in Manufacturer Sales Owing to Use of Online Sales Channels:
The demand for Protein Hydrolysates is increasing as these are easily available and the end products have a rising demand. This has led to rise in number of small scale manufacturers. These manufacturers face burden of various cost if the opt for traditional methods of sales. With the rise in online sales channels in recent years, more manufacturers are able to enter the market and sell products without associated costs such as that for logistics, storage and more. Online sales channels offer freedom of sales and shipping to various countries as well with help of online marketplace. They are also able to build marketing strategies as they gain more understanding of their target audience. Such manufacturers are directing their product development and marketing with consumer preferences and showcase their innovation, effectiveness and safety of products depending on their consumers.

Also, most suppliers are now-a-days choosing online channels for sales of their products as their customers prefer online channels owing to wider choice and range of products to choose from. Along with this low price, ease of purchase, and availability of products have further driven the use of online channels

R&D Investment:
Cargill and Innova Feed collaborated for jointly market fish feed which includes insect protein, enabling both partners to support the growth of sustainable aquaculture. 

The Major Players in this Market Include
The major companies in the Protein Hydrolysates market include Abbott Laboratories, Friesland Campina, Koninklijke DSM N.V., Arla Foods, Tate & Lyle Plc, ADM Company, Kerry Group PLC, Danone Nutricia, Nestle S.A., and Glanbia PLC. In March 2020, Arla Foods introduces new brand and plant-based drinks sector to offer oat based options made only from natural ingredients.

Although there has been product withdrawals and low demand for the product, companies are conducting research and development for the perfecting the medical device. Health professionals are rooting for the comeback of Protein Hydrolysates with effective products methods. There are the major factors set to buoy the Protein Hydrolysates market during the forecast period 2020-2025. 

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