Growing Trend of Alcoholic Beverages Consumption is anticipated to drive the Yeast Market during the forecast period 2020-2025. Yeast Market size is estimated to be $6,952m in 2019, growing at a CAGR of 4.0% during the forecast period 2020-2025.

The Yeast Market is growing at a significant rate owing to Industrialization of production, globalization of marketing, heavy investments in promotion of alcohol and high revenue generated by this sector have been driving the global sales of alcoholic beverages, therefore supporting the demand of yeast from alcoholic beverages industry. Alcoholic beverages especially beer and wine are widely consumed around the world, with majority of demand coming from North America and Western European countries, however, its demand is witnessing significant growth from Asia Pacific countries.

Yeast is ideal for a vegetarian diet and its nutrients are beneficial for healthy hair, nails as well as skin. Further, the selenium-enriched yeast is antioxidant in nature and protects human cellular constituents against oxidative stress. Furthermore, the yeast is full of minerals including chromium, copper, zinc, selenium and vitamin B, thus, they help to compensate for nutritional deficiencies, therefore, providing new avenues to the market growth. Yeast is considered to be a nutritious vegan food product having health benefits. Nutritional yeast is used for protein, vitamins, minerals and antioxidants in meals. It is proven in various studies that it helps to protect against oxidative damage, lowers cholesterol and boosts immunity.

Compressed yeast is the most commonly used product, consisting of only one yeast species, Saccharomyces cerevisiae. Compressed yeast comes in a solid form and has 28%-33% dry matter. Available in form of 25gm/500gm/1000gm cakes resembling bricks in shape and are most suitable for home baking, small and medium size bakeries. Compressed yeast is prepared from yeast cream by filtration or by pressing in a filter press. On the other hand, Instant yeast has a finer texture and can be mixed right into dry ingredients. This yeast is also milled into finer particles due of which, it dissolves faster and activates quickly. Augmenting awareness about nutritional benefits of yeast is projected to significantly boost the growth of yeast market in the forecast period 2020-2025.

Yeast is an ideal nutrition source for human beings and their nutritional characteristics include low fat, low sugar, and low calorie and high-quality protein, high-quality B vitamins, high-quality minerals, and high-quality dietary fiber. Moreover, players in the market are focusing on convenience with form and features, therefore enhancing demand for ready-to-eat supplements in turn will provide new avenues to the market growth. 

Europe holds a major share of yeast market owing to increasing consumption with changing lifestyle as well as the presence of various key industry players in this region that further contribute to its dominance over other regions. Adopting modern culinary patterns along with creative cultural cuisines would have a positive impact on regional demand for goods. Supporting EU Commission food safety requirements relating to clean labeling would fuel development in the regional industry are set to drive the growth in this region. Yeast has probiotic properties and hence, is widely used in the animal feed industry in order to improve the productivity in ruminants as well as to increase milk yield. 

Presence of large European brands and their challenges faced owing to intense competition from local and domestic brands, makes them to enhance their sales channel to grab more share of the market, thus, further aids to the growth of the market in this region. For instance, COFALEC is the confederation of yeast producers that represents the EU yeast industry in Europe. With 33 factories scattered through the European Union, approximately one million tons of yeast produce each year and more than 30% of the production exported outside Europe, making the yeast industry an important player of the European food industry. Furthermore, strict government regulations in order to show the formulation of the product, the amount of each ingredient credited toward a pattern component in this region is further bolstering the growth of Yeast market in U.K., Germany, France, Italy and others are set to avail new growth opportunity to Yeast market during 2019-2025. 

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Yeast Market Growth Drivers:
  • Increasing Demand for Bakery Products:
Rise in consumption of bakery products, particularly bread and pizza, in developed regions is projected to fuel the growth of yeast market. According to the government's National Diet and Nutrition Survey, in UK median bread consumption per person is approximately 90 grams per day, higher for men (113g) than for women (76g). Amongst all fermenting agents available globally, yeast is considered to be the most consistent owing to its ability to aid carbon release effectively which further drives the market’s growth.

  • Rising Demand for Bioethanol as A Fuel:
Bioethanol is comparatively more eco-friendly than petrol as it is manufactured from the agricultural; household and other wastes, and yeast fermentation is part of its manufacturing process. Bioethanol, when mixed with petrol leads to complete combustion and reduces the pollutant emissions, thereby making the air healthy for breathing, this makes bioethanol a suitable choice for usage as fuel, hence propelling market growth to a great extent. According to WHO, 4.2 million people die every year as a result of outdoor air pollution, some of which are because of the vehicular air pollution. Stringent environmental regulation specifically in the developed countries including the U.S. and European countries is making the application of bioethanol imperative. 

R&D Investment:
Lallemand entered into strategic partnership with Ohly. The ownership of Ohly’s yeast production site in Hutchinson has transferred to Lallemand with long term supply agreement.

The Major Players in this Market Include
The major companies in the Yeast market include Lesaffre Group, Associated British Foods PLC., Angel Yeast Co., Leiber Group, CHR Hansen and others. In 2017, Lesaffre group introduced organic yeast for the first time in north America to provide clean label without compromised performance. 
Over the years, companies have mainly focused on offering a wide range of products for Yeast and have vast geographical presence globally, thereby augmenting their respective positions in the market. Manufacturers in this market are involved into the production of more Yeast products which are preferred by consumer products. Rising number new manufacturers producing Yeast products are set to increase in the degree of competition are the major factors set to buoy the Yeast market during 2020-2025. 

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