Increasing Demand of Tobacco Among Young Population and Rising Trends of Introducing Innovative Tobacco Products Among Key Players Influenced the Germany Tobacco Market

The market is grown at a significant rate owing to the growing popularity of tobacco among youth and surging trends of providing new types of tobacco products among manufacturers. With the help of the leaf of tobacco plants, tobacco is manufactured and used as an addictive drug. Instead of smoking cigarettes, many individuals in Germany put tobacco leaves in their mouths and suck on them. Tobacco is a globally successful multinational corporation with activities all over the world. This industry is well aware that its product is highly addictive and has resulted in several death and diseases. Tobacco farming, on the other hand, accounts for barely 0.01 percent of total agricultural land in Germany. The combined revenues of the world's six largest tobacco businesses totalled more than USD 346 billion in 2016, accounting for 10% of Germany's GDP. In Germany, tobacco smoking was prevalent at around 27%, which is a high rate. The Germany Tobacco Market size was $28,369.7 million in 2016. 

Surge in the number of individuals who smoke and the percentage of people who buy other products are consistently followed by a moderate increase in both the number of people who smoke and the percentage of people who buy other items, according to a study. The use of a number of exciting methods in the advertising strategy has yielded substantial results and has shown to be a means of remaining competitive and retaining market dominance. In Germany, the tobacco industry spends about €100 million ($112 million) every year on cinema and outdoor advertising. During the previous decade, tobacco has played a significant role in the lives of the majority of people. In 2016, Germany produced 31,517.8 million kg of tobacco products.

The economic cost of smoking in Germany is 58,205 million euros. This includes both direct and indirect healthcare costs, as well as lost productivity as a result of high mortality rates. People are now smoking tobacco during their celebrations as it has become fashionable among the youth to smoke cigarettes and other tobacco products. Pipe tobacco sales in Germany are expected to climb by 40% by 2020, owing to increased demand for water pipes in various pubs and bars, as people hunt for places where pipe tobacco is available, increasing its adoption among various clubs and bars.

Tobacco is mostly adopted by the millennials or adult population owing to its availability in various types. Adults are being influenced to start smoking due to increased tobacco advertising and promotion, which makes smoking appealing and increases their urge to smoke. Cigarette smoking is now considered fashionable among young people, resulting in increased cigarette sales. Smoking cigarettes is said to reduce tension and anxiety in teenagers and make them feel calmer. This belief is growing by the day, resulting in the habitual use of cigarettes. Cigarettes come in a variety of flavours, which piques people's interest in trying all of them at once. There are more than 8 million adults who smoke cigarettes regularly in Germany. 

Tobacco consumption is increasing over the world, and organizations are focusing on delivering a variety of goods, such as smokeless tobacco and electronic cigarettes, to encourage people to use tobacco. As a result of many people's inability to modify their smoking habits, the demand for smokeless tobacco is increasing. Smokeless tobacco products include gum, powder, vaporizers, and chewable tobacco. Electronic cigarettes are gaining popularity as a substitute for traditional cigarettes or as a method to stand apart. The usage of e-cigarettes has increased as a response to rising health concerns about traditional tobacco-based cigarettes. As a result of these factors, manufacturers are generating a plethora of products to attract customers, resulting in market expansion from 2016 to 2020. As a result of these factors, manufacturers are generating a variety of products in order to attract customers, resulting in market expansion from 2016 to 2020.

 In September 2019, Mac Baren Tobacco acquired Planta Tabak-Manufaktur Dr. Manfred Obermann GmbH & Co. KG, which is headquartered in Berlin, Germany to acquire the outstanding brands from Planta Tabak-Manufactur’s traditional portfolio (pipe and finecut tobacco business of Planta Tabak-Manufaktur).

The major companies in the Germany Tobacco market include British American Tobacco Group, Mac Baren Tobacco, Philip Morris Manufacturing GmbH, Reemtsma Cigarettenfabriken GmbH, JT International Germany GmbH, Hauni Maschinenbau GmbH, Durninger GmbH, Hertz Flavors GmbH & Co. KG, CARL DOMSKY GmbH & Co. KG, and Kohlhase, Koop & Co. GmbH & Co. KG among others.

Over the years, major market players have focused on different types of tobacco products owing to its rising demand in the adult population. The launch of new market companies, adequate funding, and government-aided policies help in the innovation of tobacco products. The continuous developments in the Germany Tobacco market are the major factors set to drive the Germany Tobacco Market over the historical period 2016-2020.