The usage of honey-obtained products within the U.S. has been on a substantial rise. A critical notion for the industry is to switch from artificial sugar products and adopt ingredients or end-products which are naturally made, such as honey and by-products such as propolis, bee pollen, bee venom and other products such as royal jelly. The rising adoption of bee products is met by the utilization of modern beekeeping. Within modern-bee keeping, honeybees are raised using a mobile artificial hives system. The invention took place in 1951 and owing to the invention millions of people have jobs in modern-beekeeping facilities and apiary(ies). Moreover, the benefits of modern beekeeping will accelerate the market expansion the of U.S. Apiculture Market. Within modern beekeeping, stronger colonies are developed by beekeepers by using likes like sugar, syrup, pollen and bee feed. Lastly, modern beekeeping provides pure honey in huge quantities without destroying the honeycombs. Some of the predominant forms of honey obtained are clover honey, wildflower honey, Melipona honey and others.

U.S Apiculture Market size was valued at $647.4 Million in 2021 and is expected to grow at a CAGR of 3.7% during the forecast period of 2022-2027.

The demand for apiculture-related products such as beeswax has been at par with the market growth. Beeswax is produced by using the honeycomb of both honeybees and other bees. Beeswax finds utility as input for drugs in pharmaceuticals and in the world of cosmetics. Beeswax, both yellow and white, is employed in the production of cosmetics as an emulsifier, stiffener and thickening. Beeswax absolute is used as a fragrance in soaps and perfumes. Additionally, white beeswax and beeswax pure are used to polish tablets. Economically, beeswax serves as a critical hive output, only after honey.

Another apiculture by-product or the primary ancillary of the market is live-bees. Live Honey-Bees are not only incidental to the apiculture market but serve as a critical helper for providing fertility to numerous important tree species which provide direct and indirect sources of human food. Crop-pollination provides a value equivalent to $15 billion to food crops consumed within the U.S. Owing to substantial monetary contribution to the overall agro-industry, USDA is continuing to perform research activities to increase the yield and pollination purpose fulfillment. Further, local governments are incentivizing the living population to grow plants and flowers which attract honey-bees and in turn help in the pollination purpose.

However, the market is facing considerable fiction in the last three-four years owing to a rapid decrement in the number of managed bee colonies. As per the USA report, beekeepers across the U.S. lost 45.5% of their managed honeybee colonies from April 2020 to April 2021. Important facets which have led to such decline include but are not limited to pesticide use, pathogen infestation such as varroa mites and others, reduced foraging habitat owing to a rise in human construction activities and stress related to repeated relocations. Lastly, beekeepers have reported a declining treatment efficacy- which has turned out to be a major factor in reducing the U.S. Apiculture market growth.

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U.S. Apiculture Market Drivers

The Increasing Support from the Governments and Associations in the Country has Pulled Immense Market Participation:

As per the latest development, USDA announced the installation of a honeybee hive in the Vice-President’s residence in Washington. The governmental agency has been actively voicing and raising concerns amongst the population of the U.S. for honeybees conservation. To support the movement, the agency encourages residents to set up hives and plant-bee-friendly flowers in gardens and yards. Moreover, the agency has asked for the establishment of a subsidiary that will conduct long-term studies ascertaining the causes of colony collapse and other forms of bee mortality. The subsidiary will also aid in understanding the treatments for long-standing diseases and help the beekeeper’s associations with bee gene banks, which in turn will allow them to in-breed bees which are disease resistant. Furthermore, a couple of institutions such as the University of Nevada and Michigan State University are providing assistance to improve pollination techniques in the region, some of which include maximizing the impact of bee-pollination services. Lastly, USDA offers a farm loan program specifically to help farmers and ranchers start up an operation, or to expand or maintain a family farm, often with low-interest terms. Adding working pollinators to an existing operation, or producing honey as a specialty crop, can qualify for this type of farm expansion. 

Awareness Pertinent to the Need Substantiated by Awareness as a Natural Sugar Substitute Provides the Necessary Impetus to the Market:

Honey can be easily substituted for ordinary sugar or as a sweetener in baked food products such as loaves of bread and cereals where it contributes similar attributes like color, extended shelf life, structure development and browning. Furthermore, honey benefits from its status as a natural ingredient. As per the Food Dive article in 2019, sales within the U.S. for honey have soared in the past five years, while those for sugar have slumped. U.S. Sugar sales dropped by nearly 10-12%, although holding popularity, but sales of honey have soared nearly 50-55%. Furthermore, the trends for consumption are expected to grow at a higher trendline. As per the USDA report in 2020, the average growth in U.S. demand for honey from 1986-2020 is 9.7 million pounds per year. Moreover, the higher growth in the past decade correlated with increased consumer attention to foods that are perceived as healthier and an increase in the demand for organic foods.

Collaboration and Product Launch

In June 2022, Burleson’s Texas Wildflower Honey was used as an ingredient for a famous Whiskey Brand- Garrison Brothers. The collaboration allowed for the spirit to have subtle notes of black pepper and apricot. In August 2021, Burleson’s Honey launched a new and innovative line called the Creamed Raw Honey. The product caters to four different flavors each available in a 12 Oz packaging, namely- Maple, Strawberry and Peach.

The Major Players in this Market Include-

The major companies in the U.S. Apiculture Market include Miller’s Honey Company, Beehive Botanicals, Georgia Honey Farms, Burleson’s Honey, Mann Lake Bee & AG Supply, Beeswax from Beekeepers, Bare Honey, Blue Ridge Honey Company, Heavenly Honey Company, Walker Honey Farm, Dadant and Sons, Adee Honey Farms, Homestead Honey Farm, Koster Keunen LLC and Olivarez Honey-Bees Inc.

Over the years, major market players have focused on different forms of product launches and have associated with various end-user industries such as restaurant chains and pharmaceutical/nutraceutical companies to gain raw honey and other apicultural inputs at a competitive price. The continuous developments along with the government support through policies and educative policies for beekeepers and other industry ancillaries will drive the U.S. Apiculture Market over the forecast period of 2022-2027.

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