Consumer demand for organically produced goods continues to grow by double digits, providing market incentives for farmers in the United States across a wide range of products. Organic products can now be found in nearly 20,000 natural food stores and nearly three out of every four conventional grocery stores. According to recent industry statistics, organic sales account for more than 4% of total food sales in the United States. U.S. Soup Market size is forecasted to reach $7,320 million by 2027 and is expected to grow at a CAGR of 2% during the forecast period 2022-2027.

The number of Millennials embracing vegan and vegetarian diets, as well as rising customer demand for pre-packaged foods that meet their nutritional criteria, are driving this industry forward. Vegetarian packaged food and vegan items will be more readily available and more affordable, making it much easier for more individuals to adopt and maintain a vegetarian diet. Plant-based diets have increased by as high as 300% for Americans in the last 15 years and the global retail market for such plant-based proteins may touch upwards of $162 billion by 2030 owing to the ever-increasing popularity. Asa increased health and environmental consciousness continue to drive consumer desires and decisions, manufacturing technologies should adapt accordingly. Many existing solutions are already addressing this increased demand, but manufacturers should also consider adapting to customers’ unique internal processes, the type of product being developed and the means of processing them. Readymade soup has become a popular product in today’s consumer markets. Consumers are now more aware of food's composition, nutrient levels and health effects thanks to the epidemic. This paved the path for individuals to switch to healthier options, such as organic foods, in both their food choices and the food supply chain. This has caused a worldwide trend toward organic food products. Organic food in the US is rapidly gaining popularity and is now considered mainstream. Statistics on organic foods indicate that 3 out of 4 conventional grocery stores now sell organic foods, with produce accounting for 43% of organic food sales.

According to a Pew Research study, 76 percent of adults polled purchased organic foods for their health benefits, followed by environmental concerns at 33 percent and convenience at 22 percent. Potatoes USA recently released data that shows a tremendous increase in retail demand for potatoes, which account for the majority of sales. Retail purchases of all potato products were 41% higher in March 2020 compared to the same time frame last year. Gluten-free diets are becoming increasingly popular, particularly among customers in the United States. According to recent studies, rising health concerns will eventually increase sales of dehydrated onions. Due to rising customer preference for dehydrated foods, healthier goods are projected to boost market expansion. More "organically acceptable" agricultural practices are gaining momentum and it appears that even though organic food products are more expensive than foods treated with chemicals, it is healthier and it is this health factor that is winning the war against chemically treated consumer goods. Today, organic food is finally reaching an all-time high acceptance from consumers, increasing demand for it. Globally, there is a crazed fascination with vegetable magnetism. Nowadays, going vegan is a fashion statement and more and more people throughout the world are doing so. Plant-based proteins are having a moment right now. which have led to an increase in foods and drinks made from plants. 

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U.S. Soup Market Growth Drivers

Medicinal Benefits of Consuming Soups are Anticipated to Drive Market growth:

People are now putting greater emphasis on their diet and nutrition in an effort to correct nutrient deficiencies and lifestyle disorders. New dietary trends have exploded as a result of rapid technological improvements. As a result, there is a growing need for high-quality, economically viable alternative food items. These foods satisfy both the nutritional requirements and the wide range of consumer desires. Vegetable soups and creams have also gained popularity among U.S. consumers. As per NIH, Vegetable soup sales grew by 5% from 2014, driven by the growing demand for healthy ready to eat products and the rise of Veganism. Broccoli's popularity in the United States has grown significantly in recent decades, owing to its versatility as a versatile vegetable that can be quickly used in a variety of dishes. According to the green giant survey, it has stated that broccoli is America's favorite vegetable in the year 2021, Consumers who chose broccoli as their favorite vegetable cited 'taste' as the most important reason for their decision. This is further propelling the market for already popular flavors such as The Broccoli Cheddar, across the U.S.

Growing Inclination to Consume Healthy Food Assists in the Market Growth Along with New Product Offerings have Created a Sustainable Market:

The acceptance of nutritious foods is mostly driven by the rising frequency of chronic and acute ailments among people of all ages. This is a key element driving the growth of the market for US Soup market. In addition, the food industry is evolving rapidly and new food and snack variations with varied flavors, forms and nutritional qualities are giving the sector additional momentum. In addition, the development of food processing and preservation technology will help the industry grow. The majority of consumers now want foods and beverages to adhere to increasingly complex standards of sustainability, ethics and healthy eating. As per the latest USDA forecast, in 2022, U.S. consumers would have access to nearly 224.6 pounds of red meat and poultry on a per capita retail weight basis, a 10.3-pound relative average increase from the 2012-2021 timeframe. The following will reflect in higher adoption of soups coupled with non-vegan options. The increase in consumer awareness of the health advantages of seafood, as well as a change in consumer lifestyle, can be credited to the growth of the seafood market. Consumers who are not vegetarians are gradually modifying their lifestyles and adopting pescetarianism.

COVID-19 Induced a Working Culture that Positively Impacted the Overall Market Penetration and Likeliness of Soups.

The popularity of soups may have increased nutrition consciousness, customers want quick, simple meals and soup definitely fills that need. As the pandemic worsened last spring and authorities around the nation closed restaurants' dining rooms and encouraged customers to stay at home, food makers gained ground as people stocked their pantries and refrigerators. For instance, Campbell reported a 35% increase in US soup sales in retail for the three months ending on April 26. Companies are continually trying to maintain and modernize their offerings by either adding a functional ingredient into the mix or modifying the usage of remedial herbs. Soups act as a great catalyst for simple meals and they add a healthier and more convenient form of expanding product portfolios, highly relying on organic along with the gluten-free mix. Elongating the plant-based options with organic ingredients will allow companies to realize relevance and profitability growth. 

The Major Players in this Market Include

The major companies in the U.S. Soup Market include Campbell Soup Company General Mills, Inc, The Kraft Heinz Company, Unilever plc, Conagra Brands, Inc., Nissin Food Products Co., Ltd., B&G Foods, Inc, Hain Celestial, Blount Fine Foods and Amy’s Kitchen

In the US, consumer spending on soup products is largely seasonal, with winter months seeing a sharp increase in consumption and summer months saw a decline. For instance, January is recognized as National Soup Month in the US. In addition, women are twice as likely as men to order soup products for lunch in the US, according to Mobile Cuisines. The US population eats more than 10 billion bowls of soup annually.

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