The growth of the Sake Market is greatly fuelled by the heightened inclination of consumers toward traditionally styled beverages and a boost in the export of Sake overseas. Sake is a Japanese alcoholic beverage also termed Japanese rice wine, prepared by fermenting rice that has been cultured to eliminate the bran. Typical kinds of sake include Junmai, Honjozo and Junmai Ginjo. The exports of Sake to the U.S. have grown numerous times over the past few years owing to the amazing sensory attributes of sake and the soaring inclination of consumers in the U.S. towards this traditionally styled beverage. Sake is not just the national drink of Japan but also has made its way to countries abroad like the U.S., China and Spain. Sake brewers from Japan are establishing their manufacturing units abroad to optimally utilize the profit and expand the market worldwide. Sake Market size is estimated to reach $10.7 billion by 2027, growing at a CAGR of 4.9% during the forecast period 2022-2027.

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Sake Market Growth Drivers:

Surging Applications of Sake are Driving the Growth of the Sake Industry:

Sake is a Japanese alcoholic beverage prepared from special sake rice. It is therefore termed Japanese rice wine. Classic kinds of sake include Junmai, Honjozo and Junmai Ginjo. To qualify as Junmai, the sake needs to be prepared from rice polished to at least 70% of the original grain size and not have the brewer’s alcohol included after fermentation. During the fermentation process, kojic acid is developed. The acid is utilized in numerous industries owing to its inhibitor characteristics, which are advantageous to skin care. Sake can be applied to lighten skin owing to the existence of kojic acid in sake and the acid’s melanin-inhibiting characteristics. Kojic acid in sake is efficient as a moisturizer. Sake is a perfect astringent to clean the face. Face masks including rice wine are soaring in recognition. The surging applications of sake are therefore driving the growth of the Sake Industry, thereby contributing to the Sake Industry Outlook.

Soaring Innovations in Sake are Propelling the Growth of the Sake Market:

Dassai is one of the most eminent Japanese brews producing sake, an alcoholic beverage, termed Japanese rice wine. Junmai, Honjozo and Junmai Ginjo are kinds of sake. Members of the Dassai family, ranging between 2,000 to over 30,000 yen a bottle, are recognized for their dainty sweet taste and powerful aromas. Utilizing the distinguished Yamada Nishiki strain of rice, which is particularly hard to cultivate, Dassai produces a full body with a light mouthfeel. It was also the earliest sake brand in Japan to utilize a centrifuge to detach the sake from the fermenting mash, an innovative method that added heavily to its taste and acclaim. The soaring innovations in Sake are therefore propelling the growth of the Sake Market.

Product Launch:

In January 2022, it was reported that Paul Dohrenwend developed a real Japanese high-end sake with Safu Sake Co. This sake was produced from the Oita Prefecture on Kyushu Island while residing in San Diego and coordinating his team by utilizing Zoom and LinkedIn.

Sake Market: Competitive Landscape

Key companies holding major shares in the Sake Market are Dassai, Gekkeikan, Hakkaisan, Juyondai, Takara Sake USA Inc., Kubota, Yaegaki, Sudohonke, Kokuryu and Ozeki. 

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