For thousands of years, rice has been a staple food of the human diet. According to NCBI, certain Chinese implements used for rice farming date back 8,000 years and some rice-related relics are up to 2,000 years older. More than 100 cultures still consume rice today and it is farmed in more than 40,000 different types. Many of the kinds can be made as brown rice and sold as such. Eating brown rice entails consuming grain whole. This is significant since grains with less processing tend to contain higher levels of nutrients. The majority of the vitamins and minerals in brown rice are found in the bran and germ, the two outer layers of the grain. When white rice is produced, those layers are removed, making brown rice the healthier option. Since brown rice has a low glycemic index (GI), it doesn't induce a surge in blood sugar after consumption. Brown Rice Market Size is estimated to reach $12.4 billion by 2027 and is poised to grow at a CAGR of 3.8% over the forecast period of 2022-2027.

Brown Rice Market Growth Drivers:

The Benefits of Brown Rice for Weight Control are Anticipated to Bolster Market Expansion.

Webmed estimated that by 2020, one in ten Americans are seriously fat and four out of ten are obese. According to Trust for America’s Health (TFAH), Adult obesity rates were at or above 35% in 16 states in 2020, up from 12 the year before. The other recent findings demonstrate how the COVID-19 pandemic caused food insecurity, hindered physical exercise and increased stress, all of which contributed to the country's long-standing obesity epidemic. Making brown rice a regular part of one's diet may help overweight persons lose more weight and lower their body mass index, a frequent indicator of healthy or unhealthy weight. When brown rice is used in place of white rice, one can eat less without getting hungrier. As per Webmed, Numerous elements included in brown rice support heart health. It has a lot of dietary fibre, which lowers the chance of dying from heart disease. Magnesium, which helps reduce one's risk of heart disease and stroke, is also abundant in brown rice. Overall, research suggests that increasing consumption of whole grains, such as brown rice, may lower the risk of heart disease and stroke by up to 22% and 12%, respectively which altogether is boosting the market growth.

Increasing Consumption of Brown Rice for Blood Sugar Level Management is Fuelling Market Growth.

A remarkable nutritional profile can be found in brown rice. It contains a lot of vitamins and minerals, fiber and antioxidants. In particular, this whole grain contains a lot of flavonoids. Eating foods high in flavonoids is linked to a lower risk of chronic diseases like heart disease, cancer and Alzheimer's. Brown rice's high fiber content has been found to considerably lower post-meal blood sugar levels in overweight and type 2 diabetic individuals. It's crucial to maintain overall blood sugar management to stop or delay the progression of diabetes. Two plates of brown rice, as opposed to white rice, significantly lowered post-meal blood sugar and hemoglobin A1c in a research article published in NCBI. According to the Whole Grains Council Organization Survey, in June 2022, more than 70% of consumers have tried brown rice, making it one of the most popular whole grains which are poised to boost the market growth.

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R&D Investment:

In September 2022, Riviana Foods Inc. announced that it will spend $80.6 million to upgrade and expand its cutting-edge processing and packaging facility in Memphis, Tennessee. With the investment, Riviana will be able to produce a lot more of its ready-to-serve cup and pouch products and create about 80 additional full-time jobs. The investment will increase the plant's current production capacity for its Minute® rice microwaveable cups and introduce new production capacity for its Tilda®, Carolina® and Mahatma® rice brands' ready-to-serve pouches lines. The investment will also include a renovation of about 20,000 square feet and an addition of about 65,000 square feet to the plant.

Brown Rice Market: Competitive Landscape

Key companies holding major shares in the brown rice market are Amira Nature Foods Ltd, T.K. Rice mill and Ash, Ebro Foods, S.A., Asia Golden Rice Co Ltd, Agistin Biotech Pvt. Ltd., Riviana Foods Inc., LT Foods Limited, Flying Trade Group PLC, Goya Foods Inc. and SHRI LAL MAHAL Group.

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